Core Viewpoint - The practice of incentivizing positive reviews through cash rewards or discounts is widespread in the service industry, raising concerns about the integrity of consumer feedback and the competitive landscape [1][6][10]. Group 1: Impact on Consumer Trust - The rise of "fake reviews" and incentivized feedback is leading to a trust crisis in the e-commerce sector, undermining the credibility of online ratings and reviews [6][10]. - A survey indicated that only 24.38% of consumers rely on reviews as a primary criterion for selecting products, while 75.12% believe that the practice of incentivizing reviews is common [7][10]. Group 2: Industry Practices and Challenges - Service providers across various sectors, including food delivery and real estate, are increasingly requesting positive reviews due to the competitive nature of online platforms [8][9]. - The pressure to accumulate positive reviews has created a "review inflation" scenario, where businesses feel compelled to offer incentives to customers for favorable feedback [7][9]. Group 3: Regulatory Responses - New regulations, such as the implementation of the Consumer Rights Protection Law and the Interim Provisions on Network Unfair Competition, aim to curb practices like incentivizing reviews and manipulating consumer feedback [10][11]. - Regulatory bodies are encouraging platforms to establish transparent credit evaluation systems and to prohibit misleading practices that distort consumer feedback [11][12]. Group 4: Recommendations for Improvement - Experts suggest that platforms should innovate their regulatory and incentive mechanisms to ensure that consumer feedback remains objective and trustworthy [12][13]. - A collaborative approach involving businesses, platforms, and consumers is necessary to rebuild trust and ensure that the review system operates effectively [14].