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《折腰》《藏海传》预热暑期档,长剧“背水一战”
3 6 Ke· 2025-05-20 23:41
Group 1 - The long drama market is regaining vitality with the release of "Cang Hai Chuan" and "Zhe Yao," both achieving rapid viewership milestones, indicating a prelude to the upcoming summer season [1][2] - "Zhe Yao" has shown impressive performance, breaking 20,000 in viewership within 10 minutes of its release on Tencent Video, and reaching a peak of 26,712 on its first day, setting a record for the fastest to break 26,000 in 2025 [2][3] - "Cang Hai Chuan" also performed well, achieving over 8000 in viewership within 5 hours and surpassing 10,000 in 38 hours, setting a new record for the highest premiere ratings in 2024 on Youku [5][6] Group 2 - Both dramas have attracted significant advertising interest, with "Zhe Yao" increasing its ad count from 2 to 7, while "Cang Hai Chuan" also saw a rise in ad numbers, reflecting their popularity [3][5] - The success of both series can be attributed to their strong male leads, with Liu Yuning from "Zhe Yao" and Xiao Zhan from "Cang Hai Chuan" drawing large audiences, particularly among female viewers [5][6] - The current market environment and the quality of the content in both dramas are crucial factors for their success, as they meet the audience's demand for high-quality productions [8][9] Group 3 - Despite the success of "Zhe Yao" and "Cang Hai Chuan," the overall drama market is still struggling compared to the previous year, with fewer standout titles available for the summer season [11][13] - Other dramas airing concurrently are unlikely to significantly impact the market, indicating that the upcoming months are critical for revitalizing the long drama sector [13][15] - The ability of "Zhe Yao" and "Cang Hai Chuan" to maintain their momentum will be essential for lifting the overall market performance ahead of the summer season [9][15]
5月新剧近20部,谁能笑着“入夏”?
3 6 Ke· 2025-05-08 00:10
Group 1 - The drama market in May is experiencing a slow start, similar to the weather in Beijing, with platforms releasing new series but overall market performance remaining subdued [1][2] - Recent dramas such as "淮水竹亭" and "落花时节又逢君" have failed to gain significant popularity despite being in the airing period, indicating a lack of breakout hits [2][11] - New series like "刑警的日子" and "亲爱的仇敌" have been launched, but their reception has been lukewarm, with the former's crime-solving plot being described as bland [4][6][11] Group 2 - Upcoming dramas in May include a variety of genres, with Tencent Video releasing a list of eight new series, including "陷入我们的热恋" and "华山论剑," which aim to attract different audience segments [12][14] - Notable anticipated series include "赴山海" and "藏海传," both of which have generated significant pre-release buzz, with "赴山海" achieving over 6 million reservations across platforms [18][19][21] - The industry is looking forward to the second half of May for potential market recovery, as several high-profile dramas are set to premiere [12][21]