Industry Overview - The current state of the drama market is challenging, with only a few shows like "In the Name of the Law" performing reasonably well, while others from major production companies have not made a significant impact [1][9] - The first phase of the summer season has concluded with disappointing results for major players, as many anticipated dramas failed to resonate with audiences [9] Key Productions and Performances - Tencent Video and iQIYI launched "Lychee of Chang'an" and "Lingjiang Xian" respectively, but both shows faced content controversies that hindered their success despite strong production teams [1][3] - Notable dramas such as "The Age of Forging" and "Huan Yu" also struggled, failing to meet audience expectations due to weak storytelling and character development [3][6] - The summer drama landscape is expected to become more competitive as new productions are set to debut, including "Justifiable Defense," which focuses on self-defense cases and features a strong cast [10][12] Upcoming Projects - Several new dramas are scheduled for release, including "Justifiable Defense" on July 9, which is anticipated to be a standout due to its unique theme and high-profile cast [10][12] - New productions from established companies like New Classics Media and Zhengwu Media are also on the horizon, with a variety of genres being explored [14][18] - The upcoming dramas from Noon Sunshine and Lingmeng are expected to contribute to the summer lineup, with "Cherry Amber" and "Midnight Return" respectively [14][16] Market Trends - Compared to the same period last year, the overall quality of summer dramas has declined, with no standout series capturing a wide audience [20] - The industry is looking for high-quality productions to emerge in the coming months to reverse the current downward trend [20]

当《藏海传》的"顶流"遇上《折腰》的"顶刘"，谁更得观众"芳心"？ 虽然这个问题没有标准答案，不过可以确定的是，"憋屈"许久的长剧市场随着这两部剧的播出及迅速"破万"而逐渐恢复活力，也算是各平台为即将到来的 暑期档提前热身。 而对于亟爆款内容的长视频来说，眼下确实到了"背水一战"的时刻。 古偶、男频"掰手腕" 本应是《赴山海》《藏海传》两部"顶流男频"的正面刚，怎料前者因女二风波被暂且搁置，变成了如今古偶《折腰》与古装权谋《藏海传》"两分天下"的 局面。 先来说说用实力证明"积压剧也能救市"的《折腰》，开播后热度与播放量一路飙升，在腾讯视频上线仅10分钟热度就突破20000，首播当日峰值达26712、 创站内2025最快破26000纪录，并在开播第6天以进入破30000的热度进入腾讯视频爆款俱乐部，亦是平台今年首部达成此成就的剧集。 在云合、猫眼、灯塔、豆瓣等数据榜单和社交平台，该剧全网热度和播放量也连续多日持续霸榜，并同步登顶Netflix、腾讯海外版等平台多国热播榜。不 仅如此，随着播出后热度不断上升，剧集也吸引到越来越多广告商，广告数量从初期最少时的2个增加至当前的7广、67秒。 与《折腰》几乎零宣发空 ...

随着李凯馨、郑乃馨这些话语的"出圈"，意味着她们在中国的演艺事业彻底凉凉。而这些案例，无不给在中国发展的外籍艺人敲响了警钟，也 启示着剧方在选角时加强艺人的背景调查，莫要只一味地贪图艺人眼前的流量，忽略了人品与立场，为剧集的后续播出埋下了隐患。 近日，受新加坡籍华裔女星李凯馨录音事件的影响，原本要上线的《赴山海》陷入了极为尴尬的境地，当下剧集官方账号所发布的物料已经将李馨凯除 名、片花镜头也大量删减。而参照过往类似案例来看，《赴山海》即便当下保持静默，但随着李凯馨个人形象的崩盘，最终剧集要么无限期延播，要么重 拍或AI换脸后再播出，单从成本上来算也损失极大。 对于《赴山海》当前的做法，有媒体批评《赴山海》仅删除了李凯馨相关的物料，却未表明立场，可以说是消极应对舆论。 在读娱看来，李凯馨录音事件衍生出了种种问题，而当前所要讨论的不仅仅是《赴山海》剧组的用人问题，如今在中国越来越庞大的外籍艺人群体同样应 该受到关注。 从郑乃馨到李凯馨，外籍艺人接连出现"双面人" 从2015年起，李凯馨便在中国开始发展演艺事业，参演了《海上牧云记》《我的波塞冬》等多部影视作品，还有《赴山海》《他为什么依然单身》《掌中 刃》等待播剧 ...

就在五一假期前后，爱腾优芒四家都相继播出或定档了一批新剧项目，覆盖古偶、悬疑刑侦、都市情感、医疗等多元题材；同时根据各平台的待播储备， 接下来还将有10余部新剧接力上档，而最受期待的两大男频IP《赴山海》和《藏海传》则或将成为本月市场的最大变数。 5月的剧集市场就如同北京的气温一般，迟迟不肯"入夏"。 当然无论如何，长视频平台上新的脚步永远不会停下。 优酷港剧场的《执法者们》集结了黄宗泽、马国明、陈豪和宣萱"三视帝+一视后"的豪华阵容，由优酷与邵氏兄弟联合出品，剧情围绕警察、廉政公署、 律政司三大执法部门通力协作打击犯罪而展开。 不容乐观的开局 从已播剧集的市场表现和即将开播的几部新剧的体量来看，今年5月的上半场大概率仍将在"沉闷"中度过。 先说4月底扎堆上线的几部剧集，同天开播的两部古偶《淮水竹亭》和《落花时节又逢君》虽还在热播期但皆基本与出圈无缘。 同样于4月28日播出的还有当代国安反间谍剧《绝密较量》和都市传奇励志剧《我叫赵甲第2》，纵使前者有剧圈大导刘江以及实力演员高圆圆、张鲁 一"护驾"，后者的前作曾刷新优酷现代题材分账剧票房纪录，都未能在热度和口碑上斩获佳绩。 再来看5月初定档播出的新剧，率先开播 ...