【#成毅用实绩彰显超强收视号召力#：8部剧均破百亿】#成毅已争气争气再争气# 2月19日，话题#成毅 8部剧全网曝光均破百亿#登上热搜，引发热议。据悉，@成毅 主演的《莲花楼》《沉香如屑·沉香重 华》《琉璃》《底线》《赴山海》《长安二十四计》《天地剑心》《南风知我意》八部作品全网曝光均 破百亿，以硬核实绩彰显超强收视号召力与作品生命力。《莲花楼》播出近三年仍创单日热度飙升 111%、霸榜平台超930天纪录，评分逆升至8.5分。#成毅[超话]# （来源：猛犸新闻） ...

Core Viewpoint - Actor Cheng Yi received 9 nominations at the 2026 Huanwang Big Data Annual Ceremony "Yipin Zhi Xuan," highlighting his rising popularity and commercial value in the entertainment industry [1]. Group 1: Nominations - Cheng Yi was nominated for Annual Male Actor and Annual Popular Male Actor [1]. - His works "Fushianshai" and "Chang'an Twenty-Four Strategies" received nominations for Annual Big Screen On-Demand Series and Annual Hotly Discussed Series [1]. - The upcoming series "Liujing Fifteen Days" is nominated for Annual Anticipated Series and Annual Popular Upcoming Drama [1]. Group 2: Commercial Value - Cheng Yi's projects "Fushianshai" and "Chang'an Twenty-Four Strategies" are recognized for their commercial value, indicating strong market potential [1]. - He is also nominated for Annual Anticipated Male Lead, further emphasizing his appeal in the industry [1].

Core Insights - The film and television industry is currently undergoing a significant "winter" phase, driven by multiple intertwined factors, with a notable decline in long-form series production and distribution licenses as of 2026 compared to 2025 [1] Group 1: Challenges Facing Long-Form Series - The primary challenge for long-form series is the fragmentation of audience attention, with over 60% of viewers accustomed to watching at increased speeds, which directly impacts the narrative depth required for long-form storytelling [2] - The rise of short-form content has diluted the novelty that new actors can bring to long-form series, making it increasingly difficult to attract audiences [2] - The industry is experiencing "hit anxiety" and "data worship," where some productions prioritize algorithm-driven metrics over genuine creative quality, leading to a misallocation of marketing resources and a focus on superficial data rather than substantive content [2] - The call from the National Radio and Television Administration in August 2025 to return to a "script-centered" approach highlights the need for a shift back to quality storytelling, although challenges remain for both original scripts and IP adaptations [2] Group 2: Path to Recovery - The path to recovery for long-form series is focused on consolidating top resources to create high-quality productions, emphasizing the importance of deep narrative and artistic value [3] - Successful examples demonstrate that when talented actors, directors, and writers collaborate, they can produce works that resonate both artistically and commercially, such as "The Story of the Rose" and "The Lychee of Chang'an" [3] - Even lesser-known IPs can achieve commercial success if they are well-produced and feature strong performances, as seen with "Lotus Tower" and "To the Mountains and Seas," which have generated significant revenue through merchandise and brand collaborations [4] Group 3: The Importance of Original Content - Original scripts that offer unique cultural insights and innovative storytelling techniques have proven to resonate with audiences, as exemplified by "The Long Season" and "The News Queen," which have sparked widespread social discussions [5] - The success of "Chang'an Twenty-Four Strategies," a meticulously crafted historical drama, illustrates the potential for original content to thrive in a challenging market, achieving impressive viewership and advertising success [6] - The overarching conclusion is that the way forward for the industry lies in a commitment to high-quality content creation, which can generate sustainable commercial value and earn market respect [6] Group 4: Future Directions - The current industry challenges are seen as an opportunity to eliminate excess and return to foundational principles, with a clear path for long-form series to focus on narrative depth and cultural significance [7] - The mission for long-form series is to become a comprehensive value entity that integrates culture, technology, and tourism, serving as a cultural bastion against fragmented consumption [7] - A collaborative effort among platforms, creators, brands, and audiences is essential to foster a healthy ecosystem that values creativity and quality, resisting the temptations of superficial metrics and poor marketing practices [7]

Core Insights - The long drama market is expected to face a "bleak" end in 2025, with significant changes in industry dynamics anticipated due to a challenging environment [1] Group 1: Industry Trends - The traditional "Big Six" production companies are experiencing a decline in both output and market share, with Huace Film and TV significantly reducing its new releases from seven to three this year [2] - New releases from New Classics Media have also decreased, with only one major drama expected in 2025 compared to multiple successful titles last year [3] - The overall production capacity of companies like Noon Sunshine and Ningmeng Media has remained stable, but their new releases have not matched the success of previous years [5] Group 2: Emerging Players - New players in the industry are fiercely competing, with companies like Changxin Media and Jiaxing Media gaining attention through successful new releases [14][16] - Quantum Pan Entertainment and Chunyu Media's collaboration on "Cang Hai Chuan" has emerged as a leading title in the male-oriented drama category, showcasing the potential of new entrants [21] - Other emerging companies like Xixi Film and Xinglian Film have also produced new works, indicating a slight recovery in their performance compared to last year [23] Group 3: Performance Metrics - The performance of dramas has varied significantly, with some productions achieving high ratings while others struggle to gain traction, reflecting the competitive nature of the market [9][11] - The drama "Xu Wo Yao Yan" from Jinhe Media has achieved notable success, marking a significant comeback for the company after a period of fewer hits [18] - The overall sentiment in the industry suggests that even successful productions are facing challenges in achieving blockbuster status, indicating a tough market environment [30]

Core Viewpoint - The long video industry is facing a significant downturn, with major players like iQIYI and Mango TV experiencing revenue declines and increasing losses, indicating a need for a shift in their business models [1][2][3][14]. Revenue Performance - iQIYI reported a 7.8% year-on-year decline in revenue for Q3, totaling 6.68 billion yuan, and a net loss of 248.9 million yuan compared to a net profit of 229.4 million yuan in the same period last year [1]. - Mango TV's revenue also fell by 6.58% to 3.099 billion yuan, with a 33.47% drop in net profit to 252 million yuan [2]. - iQIYI's advertising revenue decreased by 7.2% to 1.24 billion yuan, while Bilibili's advertising revenue grew by 23% to 2.57 billion yuan [10]. Content and Market Trends - iQIYI maintained the highest market share in the drama segment, with popular series like "Shang Xue Lu" and "Sheng Wan Wu" achieving high viewership ratings [5][8]. - Despite successful content, the decline in high-margin advertising revenue indicates a shift in advertiser preferences towards more effective short video platforms [10]. - Bilibili's diverse advertising client base and effective customer acquisition strategies contrast with iQIYI's challenges in attracting advertisers [11]. Cost Management - iQIYI's content costs decreased by 1% to 4.04 billion yuan, reflecting efforts to manage expenses amid declining revenues [13]. Strategic Initiatives - iQIYI is expanding its overseas business, achieving significant growth in international membership revenue, particularly in markets like Brazil and Mexico, with some regions seeing over 100% growth [16]. - The company is also diversifying its IP consumption strategy, with a 100% increase in overall revenue from self-operated and licensed products [17]. - iQIYI is leveraging AI to enhance cost efficiency and improve advertising targeting and conversion rates [17]. Regulatory Environment - Recent policy changes, referred to as "Broadcasting 21 Measures," are expected to benefit the industry by relaxing content restrictions and supporting high-quality productions [18][19]. - iQIYI's content team is adapting to the new regulatory environment, with ongoing projects benefiting from government support [19]. Future Outlook - The company must undergo transformation to adapt to the changing landscape, with supportive policies potentially aiding this transition [20].

Core Viewpoint - The trend of "anti-involution" is emerging in ancient costume dramas, with characters adopting a more relaxed and carefree attitude, moving away from traditional heroic narratives towards a "lying flat" philosophy [1][3][4]. Group 1: Character Evolution - The protagonists in recent ancient costume dramas are increasingly portrayed as "not striving," reflecting a shift from ambitious characters to those who embrace a laid-back lifestyle [5][9]. - This new character archetype, often referred to as "lazy fish," embodies a paradox where they appear unmotivated but possess hidden strengths, akin to a seemingly carefree student who excels academically [5][8]. - The "lazy fish" narrative allows for low-energy storytelling that emphasizes sudden bursts of capability rather than a long, arduous journey [8][9]. Group 2: Emotional Resonance - The rise of "lazy fish" characters aligns with contemporary societal pressures, providing audiences with a form of emotional release and self-reflection [3][12]. - Viewers are increasingly drawn to stories that offer a sense of comfort and happiness, moving away from heavy themes towards narratives that celebrate individual experiences and emotional fulfillment [15][19]. - The shift in audience preferences is evident in the success of light-hearted and relatable ancient dramas, which resonate with the current desire for positive emotional experiences [13][15]. Group 3: Narrative Structure - The narrative structure of ancient costume dramas is evolving to focus on individual experiences rather than grand heroic quests, allowing for a more grounded and relatable storytelling approach [19]. - The concept of "returning home" in narratives reflects a broader cultural questioning of traditional success metrics, paralleling the characters' journeys in ancient settings [12][19]. - The balance between relaxation and character growth is crucial, as creators seek to explore themes of self-discovery and personal choice within the context of ancient narratives [18][19].

Core Viewpoint - The controversy surrounding the drama "赴山海" (Journey to the Sea) is primarily due to the incorporation of "light comedy" elements, which are seen as incompatible with the original narrative style, leading to a negative overall viewing experience [2][3][5]. Group 1: Impact of Light Comedy - The introduction of light comedy in "赴山海" has been criticized for disrupting the original narrative rhythm and style, which is rooted in themes of chivalry and national duty during the Southern Song Dynasty [3][4]. - The light comedic elements have not enhanced the drama but rather diluted its martial arts essence, resulting in viewer backlash against the creative team's approach [5][6]. - The trend of light comedy in historical dramas has been prevalent since the success of "庆余年" (Joy of Life), which effectively blended modern humor with a historical setting [7][8]. Group 2: Market Trends and Audience Demand - The success of "庆余年" sparked a wave of light comedy adaptations in the drama market, with subsequent series like "赘婿" (The Son-in-Law) continuing this trend [9][10]. - Light comedy has become a ubiquitous element in various genres, appealing to a broad audience due to its accessibility and ability to provide entertainment amidst real-life pressures [12]. - However, the indiscriminate application of light comedy across all genres has raised concerns about its suitability and effectiveness, as not all narratives can accommodate such elements without losing their core essence [14][20]. Group 3: Creative Challenges - Successful integration of light comedy requires careful consideration of narrative pacing, thematic consistency, and character logic, which is often overlooked in recent adaptations [18][20]. - The failure to appropriately blend light comedic elements with the original story can lead to a loss of emotional depth and viewer engagement, as seen in "赴山海" and "折腰" (Bending Waist) [15][17]. - Even previously successful light comedies like "庆余年" faced criticism in their sequels for excessive comedic content that did not align with the overall narrative tone [19].

Core Insights - The series "赴山海" has become a new flow password in the internet space, marking a significant event in the drama market for the second half of 2025 [1] - Despite high initial viewership and popularity, the series has faced criticism regarding its quality, leading to a complex evaluation of the lead actor 成毅's ability to carry a show [3][12] - The phenomenon of "black-red" (negative publicity leading to increased attention) has emerged, indicating that the series' flaws have generated significant online discussion, overshadowing its actual quality [9][11] Group 1: Series Performance and Reception - "赴山海" achieved over 700 million views within 10 days of its release, topping the drama popularity charts for 10 consecutive days [1] - The lead actor 成毅's character has garnered over 200 million views on iQIYI, showcasing his significant role in driving the series' initial success [1] - However, the series has been criticized for its production quality, with common complaints about the plot, pacing, and technical errors, leading to a decline in audience reception [6][11] Group 2: Actor's Market Position and Future Projects - 成毅 is set to star in the upcoming series "两京十五日," indicating that despite the current setback, he continues to secure high-profile projects [3] - The market's perception of an actor's ability to carry a show has become increasingly complex, with traditional metrics of success being challenged [3][18] - The concept of "single-person approval" has emerged, where top actors can secure projects based on their individual influence, reflecting a shift in how projects are evaluated in the industry [20][22] Group 3: Industry Trends and Actor Dynamics - The dual nature of flow (popularity) and its backlash has created a cycle where actors can quickly rise and fall based on a single project's reception [11][12] - The industry is witnessing a trend where both flow actors and established talent must continuously prove their worth, as the market allows for limited mistakes [29] - The emergence of a new generation of actors who can balance both popularity and acting skills is reshaping the competitive landscape, with a focus on diverse roles and strong performances [30]

Group 1: Drama Market Insights - The drama market continues to demonstrate strong brand collaboration capabilities, with significant partnerships for popular series like "生万物" and "藏海传" [1][3] - However, there is a notable decline in the number of series achieving over 40 brand collaborations compared to the previous year, indicating a cautious approach from clients [1][3] - The trend of "全集有广" (full series with ads) has become a critical metric for brand collaboration, with only one series achieving this in August [1][3][7] Group 2: Variety Show Market Trends - The variety show market has shown stability, with new shows demonstrating impressive brand collaboration capabilities, although the peak of over 10 brand partnerships is no longer common [1][10] - Classic variety shows (综N代) have seen a resurgence in brand partnerships, with a 4% increase in sponsorship compared to the previous year [10][13] - New variety shows have attracted significant brand interest, with shows like "一路繁花" and "姐姐当家" securing multiple brand collaborations [15][16] Group 3: Market Dynamics and Brand Strategies - The differentiation in long video content's brand collaboration capabilities reflects a shift in consumer behavior and market trends, with platforms like 淘宝闪购 and 美团团购 gaining prominence [2][19] - The market is witnessing a shift from relying solely on star power to focusing on content quality and brand trust, as evidenced by the cautious investment strategies of brand owners [5][23] - The overall trend indicates a move towards more stable and predictable content, as the industry adapts to economic pressures and seeks sustainable growth [7][23]

Core Viewpoint - The new martial arts drama "Journey to the Mountains and Seas" is set to premiere on September 11 on Tencent Video and iQIYI, featuring a fresh perspective on traditional martial arts while exploring themes of loyalty and heroism in a modern context [1][4]. Group 1: Production and Release - "Journey to the Mountains and Seas" is produced by Tencent Video, iQIYI, Straw Bear Pictures, Ye Hua Films, and Tong Le Films [1]. - The series is adapted from the original work "Shenzhou Qixia" by martial arts master Wen Ruian, aiming to blend classic elements with contemporary storytelling [1]. Group 2: Narrative and Character Development - The plot follows the character Xiao Mingming, played by Cheng Yi, who unexpectedly becomes the protagonist Xiao Qiushui, facing numerous challenges and betrayals that lead to personal growth [1][4]. - The character's journey is depicted as a gradual transformation from a self-preserving individual to a hero who prioritizes righteousness, providing a relatable narrative for viewers [4]. Group 3: Themes and Cultural Significance - The drama emphasizes the essence of martial arts culture, showcasing the camaraderie among different heroes and the fundamental values of loyalty and honor [4]. - It aims to resonate with the audience by presenting a rich tapestry of characters and their struggles, reflecting the enduring spirit of martial arts [4].