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微短剧“出海”还需巧借力(文化只眼)
Core Insights - Micro-short dramas are emerging as a new trend in the film and television industry, gaining popularity both domestically and internationally, and becoming a significant part of China's cultural export alongside online literature and games [1] - The success of micro-short dramas overseas can be attributed to their alignment with the fast-paced, fragmented consumption habits of modern audiences, reflecting the principles of new media [1] - To effectively penetrate international markets, micro-short dramas must localize their storytelling methods and integrate with local cultural practices while maintaining their Chinese essence [2] - Incorporating elements of traditional Chinese culture into micro-short dramas has shown promising market potential, with several productions achieving high rankings in overseas short drama charts [3] Group 1 - Micro-short dramas are a key component of China's cultural export strategy, alongside online literature and games, and are gaining traction in international markets [1] - The format of micro-short dramas, characterized by fast pacing and modular storytelling, aligns well with the consumption patterns of modern audiences, making them suitable for the new media landscape [1] - The experience gained from the success of Chinese online literature can be leveraged to enhance the production and distribution of micro-short dramas [1] Group 2 - Localization is crucial for the success of micro-short dramas abroad, requiring adaptation of storytelling techniques and marketing strategies to resonate with specific overseas audiences [2] - Drawing inspiration from traditional Chinese culture can enhance the quality and appeal of micro-short dramas, leading to increased market success [3] - Successful examples of micro-short dramas that incorporate Chinese cultural elements have already emerged, indicating a growing interest in these narratives among international viewers [3]