Core Insights - October marks the implementation of the new regulations for the lending industry, specifically the "interest rate red line" which caps annual interest rates at 24%, leading to significant adjustments in product offerings and operational models across the industry [1][3][4] Industry Overview - The lending industry is entering a period of deep restructuring as institutions adapt to the new regulations, with a focus on compliance and the need to lower interest rates [1][4] - Major platforms are increasing their marketing efforts to capture quality customers with interest rates below 24%, resulting in rising customer acquisition costs [1][11] Regulatory Changes - The new regulations have prompted many lending platforms to stop offering products with interest rates exceeding 24%, indicating initial compliance efforts [5][12] - The industry is witnessing a shift where platforms are unbundling previously tied "equity products" from the borrowing process due to heightened regulatory scrutiny [13][15] Market Dynamics - The overall transaction volume in the lending sector is declining, with some smaller institutions experiencing a significant drop in transaction amounts [2][11] - The competition for customers with interest rates below 24% is intensifying, leading to increased operational pressures on smaller platforms [12][25] Product Adjustments - Many platforms are revising their product offerings to comply with the new regulations, including the removal of high-interest products and the restructuring of equity-related services [19][24] - The industry is exploring new revenue models to replace the income lost from high-interest products, with a focus on compliance and customer retention [13][25] Future Outlook - The lending industry is awaiting further regulatory guidelines to clarify compliance requirements and operational standards, which are expected to shape the future landscape of the sector [26][27]