眼下中国包装行业的竞争，可以用"散"和"卷"两个字概括——规模以上企业就有6万家，低价拼抢是常 事。在此背景下，总部位于瑞士苏黎世的包装企业安姆科在中国市场交出了"两位数增长"的成绩单。 在第八届进博会召开期间，安姆科大中华区及北亚区总裁佘昕接受了《每日经济新闻》等媒体记者的采 访，拆解了企业应对竞争的核心逻辑，也透露出中国包装行业从"低价内卷"到"创新突围"的新趋势。 "中国是外企的'健身房'，你必须天天练、天天竞争，才能保持竞争力。"在第八届进博会现场，佘昕这 样形容中国包装市场的竞争生态。 公开资料显示，安姆科从上世纪90年代进入中国，2022年将亚太研发中心落户江阴，并投资超10亿元打 造惠州智能化软包装工厂，今年通过并购贝里国际实现大中华区柔性与刚性包装协同生产。目前，安姆 科在全球布局10个研发中心，其中中国有2个，分别位于江阴和上海，每年研发投入近2亿美元，在华已 布局23个生产基地。 佘昕表示，安姆科的策略不是全面铺开而是精选赛道，"我们花很多精力选赛道，宠物食品、餐饮包 装、医药器械、旅行用品、肉类包装和印刷电路板保护膜等都是重点发展的领域"。 不搞低价拼杀靠技术+合作找增量 当前，中国包装 ...

Group 1 - The 2025 iPDF International Future Packaging Exhibition was held from July 3-5 at the Guangzhou Airport Expo Center, focusing on "international, professional, exploration, and future" as its core themes, showcasing the entire supply chain of cosmetic packaging [1] - The exhibition aims to promote deep communication and efficient cooperation among the upstream and downstream of the industry by displaying cutting-edge packaging technologies and innovations [3] - Major global packaging companies such as Amcor and Selig Group participated, showcasing the latest applications of new materials and technologies in the cosmetic packaging sector [3] Group 2 - Domestic companies like Mington Packaging have established partnerships with brands such as Aier Doctor and Longliqi, with foreign trade accounting for 30% of their business, exporting to countries like the USA, South Korea, and Japan [3] - Guangdong Nite Packaging's foam pump technology has broken foreign patent monopolies and has received global patent certifications, leading to collaborations with well-known brands like Unilever and Winona [5] - Guangdong Shengwei Glass Technology focuses on original design to differentiate itself in a competitive market, providing customized glass packaging solutions and collaborating with brands like Memfa and Pianzaihuang [5] Group 3 - Companies like Suzhou Taiyu and Zhejiang Youqian are focusing on the development of specialty materials, creating a complete ecological loop from raw materials to finished products [6] - The exhibition featured over 20 special events, including forums on new materials and processes, gathering experts from companies like Milliken and Procter & Gamble to discuss innovations in material performance and brand value transmission [8] - The second Beauty Cross-Border E-commerce Conference was held concurrently, focusing on emerging markets in Southeast Asia, Latin America, the Middle East, and Russia, providing a full-link solution for brands [8]