Core Insights - The Chinese packaging industry is characterized by intense competition, described as "scattered" and "rolled up," with over 60,000 enterprises competing, leading to frequent price wars. However, Amcor has achieved double-digit growth in this market [1][2] - Amcor's strategy focuses on selective market segments rather than broad expansion, emphasizing collaboration with local leaders in areas such as pet food, food packaging, medical devices, and PCB protection films [1][2] Industry Overview - The competitive landscape in the Chinese packaging market is likened to a "gym" for foreign companies, necessitating continuous improvement to maintain competitiveness [2][4] - Amcor has established two R&D centers in China and invested over 1 billion yuan in a smart packaging factory in Huizhou, with annual R&D spending nearing 200 million USD [1][2] Strategic Approach - Amcor avoids price wars by seeking breakthroughs through technology and collaboration, focusing on technical output and ecological synergy rather than large-scale mergers [2][4] - The company has invested over 150 million yuan in its Asia-Pacific R&D center in Jiangyin, aiming to develop cost-effective and quality-enhancing products [2][5] Innovation and Development - Amcor's innovation strategy includes three main areas: quality protection, consumer communication, and emotional value. This involves extending shelf life and enhancing freshness through advanced packaging technologies [6] - The company has developed local alternatives for products like PCB protection films and ultra-thin stretch films, significantly reducing weight and carbon emissions [2][6] Market Dynamics - Local Chinese packaging companies are rapidly growing, prompting Amcor to embrace this competition as beneficial for industry consolidation [4][5] - Amcor's approach to local market demands includes a proactive innovation mechanism, allowing for rapid response to customer needs by leveraging a prepared portfolio of solutions [5][6] Global Perspective - Amcor is not only bringing global technology to China but is also exporting Chinese market innovations back to its global operations, reflecting a shift from "importing" to "exporting" innovation [4][6]

Group 1 - The 2025 iPDF International Future Packaging Exhibition was held from July 3-5 at the Guangzhou Airport Expo Center, focusing on "international, professional, exploration, and future" as its core themes, showcasing the entire supply chain of cosmetic packaging [1] - The exhibition aims to promote deep communication and efficient cooperation among the upstream and downstream of the industry by displaying cutting-edge packaging technologies and innovations [3] - Major global packaging companies such as Amcor and Selig Group participated, showcasing the latest applications of new materials and technologies in the cosmetic packaging sector [3] Group 2 - Domestic companies like Mington Packaging have established partnerships with brands such as Aier Doctor and Longliqi, with foreign trade accounting for 30% of their business, exporting to countries like the USA, South Korea, and Japan [3] - Guangdong Nite Packaging's foam pump technology has broken foreign patent monopolies and has received global patent certifications, leading to collaborations with well-known brands like Unilever and Winona [5] - Guangdong Shengwei Glass Technology focuses on original design to differentiate itself in a competitive market, providing customized glass packaging solutions and collaborating with brands like Memfa and Pianzaihuang [5] Group 3 - Companies like Suzhou Taiyu and Zhejiang Youqian are focusing on the development of specialty materials, creating a complete ecological loop from raw materials to finished products [6] - The exhibition featured over 20 special events, including forums on new materials and processes, gathering experts from companies like Milliken and Procter & Gamble to discuss innovations in material performance and brand value transmission [8] - The second Beauty Cross-Border E-commerce Conference was held concurrently, focusing on emerging markets in Southeast Asia, Latin America, the Middle East, and Russia, providing a full-link solution for brands [8]