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安姆科佘昕:中国包装创新反向“出海” 情绪价值成设计新考量
Mei Ri Jing Ji Xin Wen· 2025-11-12 14:07
Core Insights - The Chinese packaging industry is characterized by intense competition, described as "scattered" and "rolled up," with over 60,000 enterprises competing, leading to frequent price wars. However, Amcor has achieved double-digit growth in this market [1][2] - Amcor's strategy focuses on selective market segments rather than broad expansion, emphasizing collaboration with local leaders in areas such as pet food, food packaging, medical devices, and PCB protection films [1][2] Industry Overview - The competitive landscape in the Chinese packaging market is likened to a "gym" for foreign companies, necessitating continuous improvement to maintain competitiveness [2][4] - Amcor has established two R&D centers in China and invested over 1 billion yuan in a smart packaging factory in Huizhou, with annual R&D spending nearing 200 million USD [1][2] Strategic Approach - Amcor avoids price wars by seeking breakthroughs through technology and collaboration, focusing on technical output and ecological synergy rather than large-scale mergers [2][4] - The company has invested over 150 million yuan in its Asia-Pacific R&D center in Jiangyin, aiming to develop cost-effective and quality-enhancing products [2][5] Innovation and Development - Amcor's innovation strategy includes three main areas: quality protection, consumer communication, and emotional value. This involves extending shelf life and enhancing freshness through advanced packaging technologies [6] - The company has developed local alternatives for products like PCB protection films and ultra-thin stretch films, significantly reducing weight and carbon emissions [2][6] Market Dynamics - Local Chinese packaging companies are rapidly growing, prompting Amcor to embrace this competition as beneficial for industry consolidation [4][5] - Amcor's approach to local market demands includes a proactive innovation mechanism, allowing for rapid response to customer needs by leveraging a prepared portfolio of solutions [5][6] Global Perspective - Amcor is not only bringing global technology to China but is also exporting Chinese market innovations back to its global operations, reflecting a shift from "importing" to "exporting" innovation [4][6]
秀环保、炫技能、玩新潮,进博会开“创新派对”
Guo Ji Jin Rong Bao· 2025-11-07 15:16
Group 1: Sustainable Packaging Innovations - Amcor showcased nearly 300 packaging exhibits at the expo, with 30% being sustainable packaging. They signed contracts worth over 400 million RMB with various companies [1][3] - Amcor's ultra-thin stretch film, which reduces thickness by approximately 30% and carbon emissions by about 40%, has become a focal point at the event, aiming to assist China's packaging industry in transitioning to low-carbon and circular practices [1][3] - The "fresh meat paper-based modified atmosphere packaging" developed by Amcor in collaboration with partners reduces plastic usage by about 60% and carbon emissions by 30%, recently winning the "Sustainable Packaging Star Award" [3] Group 2: New Product Launches - Sherwin-Williams debuted its Heat Flex AEB thermal insulation and corrosion-resistant coating, which can be directly sprayed onto steel structures, replacing traditional insulation systems [6] - The Powdura EV insulation powder coating, designed for power batteries, was also presented, showcasing its insulation, flame retardant, and corrosion resistance properties [6] - Herbalife introduced two new products at the expo, including a personalized health management platform and a multi-plant extract supplement, both set to launch in 2025 [8] Group 3: Cultural and Market Integration - The Hong Kong-based brand Xiao Zhu showcased a "Hong Kong-style Traditional Chinese Medicine Pavilion," emphasizing the integration of traditional Chinese medicine culture with modern health concepts [9][12] - Fonterra Group highlighted its high-quality grass-fed dairy products, emphasizing the unique advantages of New Zealand's grass-fed farming practices [12][13] - The New Zealand grass-fed certification standard was officially launched, reinforcing the country's commitment to high-quality dairy production [13]
安姆科携300件包装参展进博会,签约金额超4亿元
Xin Jing Bao· 2025-11-07 11:57
Core Insights - Amcor showcased nearly 300 packaging products at the 8th China International Import Expo and signed contracts exceeding 400 million yuan with various companies, including Wang Laoji and Yanjinpuzi [1] - The company has established a strategic cooperation agreement with the Yangpu District government in Shanghai to enhance collaboration in R&D innovation, industrial synergy, and talent development [1] Company Developments - Amcor entered the Chinese market in the 1990s and established its Asia-Pacific R&D center in Jiangyin, Jiangsu in 2022, investing over 1 billion yuan to build an intelligent flexible packaging factory in Huizhou [1] - By 2025, Amcor plans to achieve coordinated production of flexible and rigid packaging in Greater China through the acquisition of Berry Global [1] - Currently, Amcor has set up 23 production bases and 2 R&D centers in China [1] Product Innovations - Amcor and Wang Laoji launched an easy-tear packaging solution to address consumer pain points regarding convenience and packaging difficulty [2] - The company signed a long-term strategic cooperation agreement with Yanjinpuzi to provide refined packaging solutions for leading snack brands [2] - Amcor's sustainable packaging accounted for 30% of the products exhibited at the expo, with a thin stretch film reducing thickness by approximately 30% while lowering carbon emissions by about 40% [2] - Collaboration with Natural Aura (Asia) aims to introduce the first single-material packaging solution for pet food in China, promoting a green transition [2]