眼下中国包装行业的竞争，可以用"散"和"卷"两个字概括——规模以上企业就有6万家，低价拼抢是常 事。在此背景下，总部位于瑞士苏黎世的包装企业安姆科在中国市场交出了"两位数增长"的成绩单。 在第八届进博会召开期间，安姆科大中华区及北亚区总裁佘昕接受了《每日经济新闻》等媒体记者的采 访，拆解了企业应对竞争的核心逻辑，也透露出中国包装行业从"低价内卷"到"创新突围"的新趋势。 "中国是外企的'健身房'，你必须天天练、天天竞争，才能保持竞争力。"在第八届进博会现场，佘昕这 样形容中国包装市场的竞争生态。 公开资料显示，安姆科从上世纪90年代进入中国，2022年将亚太研发中心落户江阴，并投资超10亿元打 造惠州智能化软包装工厂，今年通过并购贝里国际实现大中华区柔性与刚性包装协同生产。目前，安姆 科在全球布局10个研发中心，其中中国有2个，分别位于江阴和上海，每年研发投入近2亿美元，在华已 布局23个生产基地。 佘昕表示，安姆科的策略不是全面铺开而是精选赛道，"我们花很多精力选赛道，宠物食品、餐饮包 装、医药器械、旅行用品、肉类包装和印刷电路板保护膜等都是重点发展的领域"。 不搞低价拼杀靠技术+合作找增量 当前，中国包装 ...

Group 1: Sustainable Packaging Innovations - Amcor showcased nearly 300 packaging exhibits at the expo, with 30% being sustainable packaging. They signed contracts worth over 400 million RMB with various companies [1][3] - Amcor's ultra-thin stretch film, which reduces thickness by approximately 30% and carbon emissions by about 40%, has become a focal point at the event, aiming to assist China's packaging industry in transitioning to low-carbon and circular practices [1][3] - The "fresh meat paper-based modified atmosphere packaging" developed by Amcor in collaboration with partners reduces plastic usage by about 60% and carbon emissions by 30%, recently winning the "Sustainable Packaging Star Award" [3] Group 2: New Product Launches - Sherwin-Williams debuted its Heat Flex AEB thermal insulation and corrosion-resistant coating, which can be directly sprayed onto steel structures, replacing traditional insulation systems [6] - The Powdura EV insulation powder coating, designed for power batteries, was also presented, showcasing its insulation, flame retardant, and corrosion resistance properties [6] - Herbalife introduced two new products at the expo, including a personalized health management platform and a multi-plant extract supplement, both set to launch in 2025 [8] Group 3: Cultural and Market Integration - The Hong Kong-based brand Xiao Zhu showcased a "Hong Kong-style Traditional Chinese Medicine Pavilion," emphasizing the integration of traditional Chinese medicine culture with modern health concepts [9][12] - Fonterra Group highlighted its high-quality grass-fed dairy products, emphasizing the unique advantages of New Zealand's grass-fed farming practices [12][13] - The New Zealand grass-fed certification standard was officially launched, reinforcing the country's commitment to high-quality dairy production [13]

针对消费者"携带不便、包装难撕"的痛点，王老吉与安姆科联合推出保济丸极致易撕包装；与零食品牌 商盐津铺子签署长期战略合作协议，以包装精细化解决方案赋能零食头部企业；联手包装行业伙伴裕同 环保、莫迪维克共同研发"鲜肉纸基气调包装"，降低末端回收难度，较传统包装方案减塑约60%、减碳 约30%。 安姆科在本届进博会展出的300款展品中，可持续包装占比达30%。其超薄缠绕膜在保持同等性能的前 提下，厚度减薄约30%，碳排放降低约40%。宠物食品品牌自然光环(亚洲)与安姆科将合作推出国内首 个宠物食品单一材质包装解决方案，实现绿色转型。 新京报讯(首席记者郭铁)第八届进博会期间，国际软包装巨头安姆科携近300件包装展品参展，并与王 老吉、盐津铺子（002847）、自然光环、中润长江、沙特基础工业(SABIC)等企业签约，金额超4亿 元。安姆科还与上海市杨浦区政府签署新战略合作协议，进一步深化在研发创新、产业协同、人才培养 等领域的合作。 安姆科自20世纪90年代进入中国，2022年将亚太研发中心落户江苏江阴，并投资超10亿元打造惠州智能 化软包装工厂。2025年，安姆科通过收购贝里国际实现大中华区柔性与刚性包装协同生 ...