Core Viewpoint - The article discusses the potential sale of assets from the Rosewood Hotel Group, owned by the Cheng family, amid financial difficulties faced by their real estate subsidiary, New World Development Group [4][5][10]. Group 1: Rosewood Hotel Group Overview - Rosewood Hotels, established 46 years ago, is known for its unique identity and has been significantly influenced by two generations of female leadership [7]. - The brand was founded by Caroline Rose Hunt, who expanded it internationally, with the first overseas hotel opening in Mexico City in 1998 [7][9]. - In 2011, the Cheng family acquired Rosewood and its five hotels for over $800 million, marking a new chapter for the brand under the leadership of Zheng Zhihua [8][9]. Group 2: Financial Challenges of New World Development - New World Development is facing severe liquidity challenges, with a reported loss of approximately HKD 171.26 billion for the fiscal year 2024, marking its first loss in nearly 20 years [17]. - The company's total borrowings reached HKD 1,464.88 billion, with HKD 322.1 billion due within 12 months, while cash reserves were only HKD 214.18 billion [17]. - The stock price of New World Development has plummeted by 87% compared to its peak in 2019, prompting the company to prioritize cash recovery and debt reduction [18]. Group 3: Asset Sale and Future Prospects - The potential sale of Rosewood assets is seen as a crucial move for the Cheng family to alleviate financial pressures [10]. - New World Development aims to recover HKD 26 billion by selling development projects and accelerating cash flow from mainland China and Hong Kong [18]. - The company has also proposed a debt restructuring plan, including a significant write-down of up to 50% on certain bonds, indicating the severity of its financial situation [19].