本报记者 路艳霞 "瑞马呈祥"将中国年的热闹与烟火气原汁原味地搬到海外，让海外民众"零距离"感受中国年俗氛围，大型新春庙会落地多国核心地 标、广场、公园、商圈，"全民可参与、可体验"的创新模式大受欢迎。 俄罗斯儿童与吉庆生肖WAKUKU马年生肖款娃娃现场互动。 当中国农历新年的钟声在除夕夜敲响，在莫斯科市中心的马涅什广场上，一场融合了中俄文化元素的《卡林卡》正在掌声中激情上 演；在悉尼谊园的亭台楼阁间，曹氏风筝的传承人正手把手教当地孩童引线放飞；而在纽约帝国大厦的橱窗里，两匹昂首嘶鸣的"生 肖马"以"齐头并进"之姿，向百万人潮传递来自东方的吉祥祝福。 2026年2月9日至18日，北京市文化和旅游局举办"瑞马呈祥"欢乐春节文化交流活动，赴美国、墨西哥、希腊、芬兰、澳大利亚、马 来西亚、白俄罗斯、俄罗斯八国，47.81万名海外民众通过新春庙会、文艺演出、非遗体验、文旅推介，"零距离"感受了中国年的温 度与厚度。 生肖文化与非遗文化交相辉映 生肖文化和非遗文化交相辉映，无疑是本次欢乐春节文化交流活动的一大亮点。 2月2日，"全球吉庆生肖设计展"在联合国总部拉开帷幕，150余件设计作品和艺术家作品诠释生肖文化精髓；2 ...

Core Insights - The accommodation choices for inbound tourists in Beijing are diversifying from "core landmarks" to "urban depth" [1][10] - The Tiananmen/Wangfujing area remains the top choice for inbound tourists, while areas along the central axis, such as Qianmen and Yongdingmen, are gaining popularity [3][6] Accommodation Trends - Tiananmen/Wangfujing area continues to dominate the list of top hotel regions for inbound tourists, with a significant increase in foreign visitors at hotels like the Tiananmen Yifei Hotel, which saw a 134% year-on-year growth in foreign guest numbers [3][4] - The geographical location and cultural experiences are primary reasons for tourists choosing hotels near Tiananmen and the Forbidden City [3][4] Emerging Areas - The successful UNESCO World Heritage designation of Beijing's central axis is attracting more tourists, with areas like Qianmen/Tiantan Park and Yongdingmen gaining traction [6][7] - Young travelers and families are increasingly visiting these areas, seeking diverse experiences and cultural engagement [7] Business Traveler Preferences - Business travelers constitute a significant portion of inbound tourists, with core business districts like Sanlitun and Guomao being popular choices [9][10] - The occupancy rate of foreign guests in hotels near these business districts has increased, with the Kempinski Hotel reporting a 40.1% share of foreign guests, up 4.3 percentage points year-on-year [9] Price Sensitivity and New Trends - Some inbound tourists are opting for less crowded areas with more competitive pricing, such as the Jinsong/Panjia Yuan area, which has become a new hotspot due to its unique cultural offerings and affordability [10] - The trend indicates a shift in tourist preferences towards diverse accommodation options that offer cultural charm or high cost-performance ratios [10]