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「三线小城」盯上匹克球
3 6 Ke· 2025-04-29 02:39
Core Insights - The rise of pickleball in China is marked by its rapid adoption in smaller cities, even before it becomes fully recognized in major urban centers [1] - Cities like Hebi and Baoding are positioning themselves as "Pickleball Cities," with significant investments in facilities and events [2][4] - The low entry barrier and social aspects of pickleball make it appealing across various age groups, contributing to its popularity [6][8] Group 1: City Development and Economic Impact - Hebi was awarded the title of "Pickleball City" by the World Pickleball Alliance, establishing 512 courts and hosting multiple competitions [2][4] - Baoding has trained over 200 pickleball coaches and hosted a leg of the national tour, generating significant economic activity, with direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [5] - Smaller cities are leveraging pickleball to stimulate local economies, particularly in tourism and dining sectors, as seen in the upcoming events in Baoding [5] Group 2: Characteristics of Pickleball - Pickleball is characterized by its low physical demands and ease of access, making it suitable for all ages and skill levels [6][8] - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid expansion [6] - The social and trendy nature of pickleball attracts younger demographics, enhancing its visibility and appeal [8] Group 3: Future Challenges and Sustainability - The sustainability of the "Pickleball City" initiative will depend on the cities' resource depth, project alignment, and ongoing investment [13] - Historical examples show that cities must maintain a focus on developing sports culture and infrastructure to avoid the pitfalls of previous sports initiatives that failed to sustain momentum [15][16] - As pickleball matures, cities will need to establish a coherent supply-demand cycle and foster a local sports culture to ensure long-term viability [16][18]