文 | 娱乐资本论 李静林 "最近发现匹克球真的很好玩，朋友教我打完一场后就爱上了"，香港影星张曼玉在社交媒体上发布了自己打匹克球的视频。蔡依林称匹克球是自己的新朋 友。王安宇、郑恺、王大陆......一众演艺明星都打球，陈赫甚至三天就要打一场。还有樊振东、汪顺、林书豪、李小鹏等体育明星，匹克球一夜之间成为 人们的运动新宠。 这串有关名人打匹克球的名单还能不停地列下去。 蔡依林打匹克球 去年Taylor Swift的一条生活视频里打匹克球的镜头一闪而过，但被无数人捕捉到。比尔盖茨说他已经打匹克球超过50年——他这么说完全没错，匹克球 本是一项诞生于普通美国人庭院中的游戏，融合了网球、羽毛球、乒乓球的特点，简单易上手，早期就是老人小孩在玩，被叫成"老头乐"。 但现在匹克球是一项全民运动，可以是潮流网红标配，也足够老少咸宜。剁椒spicy分别在周中、周末两个下午时段探访几座北京的室内匹克球场馆，无 一例外都爆满，得提前一两天预定才有空。 阿来开了北京城区内的第一家匹克球场馆，维乐体育。 开业一年到现在维乐体育已经进入正向循环期，一年时间就能回本，这样的经营效率在目前行业里很难找到对标。最近一个月，维乐体育的场馆使 ...

在羽毛球场地上，一群人拿着"大号乒乓球拍"，打一颗镂空塑料球。这个乍一看"四不像"的运动，就是今年让无数人一玩就上头的新宠——匹克球。 时至今日，匹克球已经是一项在国际上有很高知名度和众多参与者的运动项目。2024年，匹克球也成为巴黎奥运会上的表演项目。而在国内，匹克球则是 近十年才开始流行的。 匹克球的玩法很简单：在一个羽毛球场大小的区域内，双方隔着球网，使用类似大号乒乓球拍的实心球拍，来回击打一个布满圆孔的塑料球。因此人们形 容它像是"用乒乓球拍，在羽毛球场上打网球"。 当羽毛球、网球等经典运动越来越"烧钱"，简单、好玩、社交性强的匹克球，成为异军突起的"亲民运动"。很多羽毛球馆都开始降网、画线，把场地改为 匹克球场，试图赶上这场热潮。不仅仅是北上广，在三四线城市甚至是县城，匹克球的热度同样很高。 这让人上头的运动，到底好玩在哪里？ 01 "缝合怪"匹克球，其实不是新运动 如今代表着潮流和时尚的匹克球，实际上是一项被翻红的运动。 它诞生于1965年一个普通的周末，美国国会议员Joel Pritchard和朋友Bill Bell在班布里奇岛度假，孩子们抱怨无事可做，他们便想着如何用手边的运动器械 自创一项强 ...

一颗"和谐"的球 2005年，王庆民第一次在美国西雅图见到匹克球，当时他感觉这项运动没有什么技术含量，和自己 很擅长的羽毛球相比，"都是老头和老太太在打"。就这样"不屑"了两年，真正上手后，王庆民却成了一 个"球痴"。 2010年，王庆民带着匹克球拍回到广州，从此开始了十几年的推广之路。2012年，美国一群匹克球 狂热爱好者让王庆民牵线，从2012年9月30日到11月15日，他们走过了中国十七个城市。经过坚持不懈 的推广，到了2019年，广州市体育局发现了匹克球的潜力，适时成立了广州市匹克球协会，这项运动在 广州开始飞速发展。 一个猛子扎进匹克球十几年，王庆民发现这项运动的魅力不仅在于表面的竞技，更在于内生的和 谐。 原标题：匹克球何以成潮流——专访广州市匹克球协会会长王庆民 "我有几个美国的朋友，他们去年6月份去欧洲几个国家旅游，也想在那里打球。第一站到了芬兰， 他们在休息的时候突然间七八个人过来，原来是看到了他们的球拍，就问他们晚上什么安排，还帮他们 入住了酒店，吃了快餐就马上带他们去打球。那段时间他们去哪个国家都有人一起打球，本来计划旅行 14天的，结果去了差不多两个月。" 匹克球，这项融合了网球、羽毛 ...

Core Points - The "全民腾飞" charity initiative was launched in Hong Kong, featuring a pickleball challenge that attracted nearly 800 youth participants from 24 local youth groups and schools [1][3] - The event aimed to set a Guinness World Record for the most people simultaneously juggling a pickleball on a paddle, with over 700 participants successfully completing the challenge for 10 seconds [3][7] - The initiative is supported by Tencent Foundation and aims to create a platform for youth to showcase their potential, promoting community connection and positive social energy [4] Group 1 - The event was supervised by Guinness World Records officials to ensure fairness and validity of the results [3] - The challenge was a demonstration of youth sports development in Hong Kong, marking a significant achievement for the community [3] - Key figures from the Hong Kong government and sports community attended the event, emphasizing the importance of youth development and community integration [4][5] Group 2 - Tencent Foundation's Executive Director expressed the organization's commitment to leveraging resources to support youth and build better communities [4] - The event aligns with the vision of creating a healthy and positive environment for youth to thrive, showcasing their unity and spirit [4] - The initiative is highlighted as a key partner activity for the upcoming "2025 Youth Day @ HK" [4]

Core Viewpoint - The rise of pickleball in Shangyou County, Jiangxi, is attributed to its low entry barrier, suitability for all ages, and potential for community engagement and economic development [6][9]. Group 1: Pickleball Characteristics - Pickleball is described as a hybrid sport combining elements of badminton, table tennis, and tennis, played on a smaller court with a slower ball speed, making it accessible for various age groups [4][7]. - The sport can be played in doubles, allowing for social interaction while playing, which enhances its appeal [4]. Group 2: Local Development and Promotion - In 2023, local officials recognized the potential of pickleball for community fitness and decided to promote it as a key sports industry initiative, leading to a comprehensive development plan [6]. - Over 50,000 people have engaged in pickleball activities in Shangyou, indicating its popularity and community integration [7]. Group 3: Infrastructure and Accessibility - The county has constructed over 310 pickleball courts, ensuring that residents have access to facilities within a five-minute walking distance [8]. - The largest ecological pickleball center was developed from previously unused land, showcasing a blend of sports and environmental aesthetics [8]. Group 4: Educational and Competitive Initiatives - Pickleball has been incorporated into the physical education curriculum of 36 local schools, with over 100 teams formed and more than 50 competitions held [11]. - The county has invested 10 million yuan annually to support the development of the pickleball industry, including training and events [11]. Group 5: Economic Impact and Industry Growth - The growth of pickleball has stimulated related industries, with local manufacturers innovating new materials for equipment, leveraging regional advantages [13]. - The integration of pickleball with local tourism, such as "pickleball + rafting" packages, has contributed to significant tourism revenue, with over 10.66 million visitors and 10.78 billion yuan in income reported in 2025 [15].

Core Viewpoint - Pickleball is gaining popularity but faces challenges in becoming a mainstream sport, particularly in China, where it is still considered a niche activity [6][30]. Group 1: Popularity and Perception - Pickleball was designed to lower the intensity of play, making it more accessible, but this has led to a perception of it being less prestigious compared to tennis and badminton [9][10]. - Despite its growing presence on social media, pickleball lacks the viral potential seen in other sports, with limited engagement from celebrities and influencers [11][13]. - In the U.S., pickleball has seen a dramatic increase in players, growing from under 5 million in 2021 to over 50 million in just two years, indicating a significant trend [14][19]. Group 2: Market Dynamics - The global pickleball equipment market is projected to grow from $1.61 billion in 2024 to $3.1 billion by 2032, with a compound annual growth rate (CAGR) of 10.3% [19]. - The establishment of professional leagues like the UPA in the U.S. has contributed to the sport's commercialization and increased visibility [21][22]. - In China, the first pickleball court was built in 2010, but the sport is still in its early stages of development, primarily driven by returning expatriates [15][20]. Group 3: Challenges in China - The current infrastructure for pickleball in China is limited, with fewer than 100 dedicated courts in Beijing, many of which are repurposed from other sports [27]. - The perception of pickleball as a "low-end" sport may hinder its growth among younger demographics, who may prefer more intense or competitive sports [30][36]. - While there is potential for growth, the transition from casual play to regular participation remains a challenge, with many players uncertain about committing long-term [37].

Core Insights - The 138th China Import and Export Fair (Canton Fair) concluded with impressive results, attracting over 310,000 foreign buyers from 223 countries and regions, marking a 7.5% increase from the previous session, and achieving a record high [1] - The fair generated an intended export transaction volume of $25.65 billion, with over 60% of the transactions involving countries participating in the Belt and Road Initiative [1] - Major cities like Dongguan and Tianjin reported significant intended orders, with Dongguan's delegation achieving $530 million in intended transactions, a 15.2% increase from the last session [1][7] Trade Performance - The fair showcased a strong performance in foreign trade, with companies focusing on technological and brand innovation to adapt to changing market conditions [1] - Guangdong's trade data indicated that in the first three quarters of 2025, China's total import and export volume reached 33.61 trillion yuan, a 4% year-on-year increase, with exports growing by 7.1% [5] Market Trends - The demand for foreign trade is expected to stabilize as the fourth quarter approaches, aided by renewed dialogue on Sino-US trade issues, with projections of over 5% growth in China's total import and export volume for 2025 [2] - Companies are increasingly targeting new markets, with a focus on Southeast Asia and the Middle East, reflecting a diversification in global market strategies [8] Innovation and Product Development - Companies like Guangdong Lingdu Intelligent Technology successfully secured over $1 million in orders by leveraging unique technological advantages in high-risk operational scenarios [6] - The fair highlighted the importance of product innovation, with many exhibitors reporting strong interest in new product lines, such as smart health and wellness products [4][8] Future Outlook - Many companies anticipate stable revenue growth for the year, with expectations of maintaining overseas market revenue levels compared to the previous year, driven by new customer engagements from the fair [9][10] - The Canton Fair serves not only as a trading platform but also as a hub for information exchange, prompting companies to adjust their market strategies based on insights gained during the event [7]

Core Viewpoint - Taihe New Materials (002254) is indirectly involved in the production of pickleball paddles through design, brand operation, and product OEM, rather than direct manufacturing [1] Group 1: Raw Material Involvement - The company produces aramid fiber and its subsidiary, Minshida, manufactures aramid paper for honeycomb applications, which are used in the high-end pickleball paddles [1] - Orders have been delivered in bulk, with customer feedback indicating performance exceeding expectations [1] - The company is in discussions with multiple domestic sports brands for collaboration [1] Group 2: Brand Development - Minshida has completed trademark registration and patent applications for the pickleball brand "Aivita" [1] - The company has established partnerships with several universities and clubs, resulting in sales [1]

Core Viewpoint - The article highlights a significant shift in the fitness habits of the elderly population in China, moving from traditional health preservation to more intense and competitive forms of exercise, indicating a growing trend in the "silver economy" focused on active aging and fitness participation [1][7][12]. Group 1: Participation and Trends - As of 2024, 26.1% of seniors aged 60-79 and 14.7% of those over 80 engage in regular exercise, marking an increase of over 10% compared to a decade ago [2]. - The participation of elderly individuals in high-intensity sports such as tennis, badminton, and weightlifting is on the rise, with notable events like the national middle-aged and elderly badminton invitation attracting nearly 2,000 participants, the highest in 30 years [3][10]. - The 2025 Chengdu Marathon saw 394 participants aged 60 and above, all achieving qualifying times under 4 hours and 50 minutes, showcasing their commitment to challenging physical limits [3]. Group 2: Market Dynamics - The elderly demographic is increasingly investing in sports rather than traditional health products, with market growth rates for sports equipment like kettlebells and jump ropes exceeding 200% [6]. - The market for sports-related products among the elderly is projected to reach 800 billion yuan by 2030, reflecting a shift in consumer behavior towards quality experiences rather than mere survival needs [12]. Group 3: Industry Adaptation - The fitness industry is adapting to the needs of the elderly, with many traditional gyms imposing age restrictions that limit access for seniors, prompting the development of specialized programs and facilities [8][10]. - Innovative fitness solutions are emerging, such as online and offline courses tailored for seniors, as seen in initiatives like the Silver Sneakers program in the U.S. and dedicated fitness classes in Singapore [8]. Group 4: Consumer Behavior - The elderly are increasingly seen as a market segment willing to spend on quality fitness experiences, with a 9% higher growth rate in shopping users compared to younger demographics over the past five years [12]. - Brands are shifting their marketing strategies to appeal to the elderly by emphasizing functionality and style, moving away from traditional "elderly" product labels [13][15].

Core Insights - Pickleball is rapidly gaining popularity globally, characterized as the "fastest-growing emerging racquet sport" due to its low entry barriers and strong social aspects [1][4] - The city of Hebi, Henan, has been designated as "China's Pickleball City," marking a strategic initiative to develop the sport and transform the local economy [2][4] Event and Market Growth - The China Tennis Association announced the 2025 National Pickleball Championship, set to take place in Hebi, with nearly 400 athletes from 25 provinces and regions participating [1][2] - Hebi has constructed over 800 pickleball courts and trained over 260 professional coaches and referees within two years, significantly increasing local participation [2][4] - The number of pickleball events in China is projected to exceed 300 by the end of the year, showcasing exponential growth in market activity and community engagement [6][10] Brand and Sponsorship Involvement - Major brands like Li Ning and Red Double Happiness are actively sponsoring pickleball events, indicating a growing commercial interest in the sport [6][8] - The involvement of brands extends beyond equipment to include event broadcasting and cultural products, creating a comprehensive industry ecosystem [8][9] Industry Structure and Standardization - The establishment of national standards for pickleball equipment and competition rules in 2024 has laid a foundation for organized play and professional development [10][12] - The China Pickleball Tour (CPC) has diversified into various event formats, enhancing the competitive landscape and attracting more participants [10][12] Youth Engagement and Future Prospects - Initiatives to introduce pickleball into schools aim to cultivate a new generation of players, ensuring long-term sustainability for the sport [12] - Government policies are increasingly supportive of emerging sports, further solidifying the growth trajectory of pickleball in China [12][13]