匹克球拍

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世运会赛场外,四川体育用品制造企业很“忙” 忙洽谈 忙扩能 忙创新
Si Chuan Ri Bao· 2025-08-10 01:23
Core Insights - The sports industry in Sichuan is experiencing significant growth, with the total scale reaching approximately 500 billion yuan and over 1,700 manufacturing and related enterprises [5][6] - The 2023 national sports industry scale is nearly 3.7 trillion yuan, with a year-on-year growth of 11.3%, indicating a robust market demand [5] - The event in Chengdu serves as a platform for local sports equipment manufacturers to connect and explore new business opportunities, particularly in the booming badminton market [4][5] Industry Overview - The Sichuan sports manufacturing industry is thriving, with a focus on expanding local markets due to increasing consumer demand for sports products [5][6] - Major events like the Universiade and World University Games are driving the growth of sports consumption and the overall sports economy in Sichuan [5][6] Company Activities - Sichuan Handa Sports Goods Co., Ltd. is seeking partnerships to enter the badminton market, responding to rising customer demand [4][5] - Weimin Sports is expanding its retail presence in Sichuan, aiming for coverage in all 21 cities and states, and is shifting focus to consumer-oriented products [5][6] - Hongguan Carbon Fiber Technology Co., Ltd. has successfully launched lightweight carbon fiber pickleball paddles, selling 50,000 units last year, showcasing innovation in product development [6] Product Development - Companies are focusing on developing new products, such as the cost-effective badminton racket stringing machine by Nanji Feng, which has gained traction in the market [6][7] - The emphasis is on creating high-quality, locally produced sports products to meet the growing demand and enhance market competitiveness [6][7] Government Support - The Sichuan government is actively promoting high-quality development in the sports manufacturing sector, aiming to support digital transformation and smart upgrades in production [7] - Policies are being implemented to facilitate online and offline sales connections, helping companies secure orders and expand their market reach [7]
小球转动大市场——一家冰雪装备企业的跨界破局观察
Xin Hua She· 2025-07-16 02:34
Core Insights - The article discusses the transformation of a snow sports equipment company, Snow Eagle, which has successfully pivoted to the emerging market of pickleball equipment amidst challenges in the snow sports export market [1][2]. Group 1: Company Overview - Snow Eagle started as an OEM for ski gloves in 2002 and established its own brand in 2016, gaining traction with innovative products like heated ski boot bags and multifunctional sterilization backpacks [2]. - The company faced export market challenges due to international instability and trade wars, prompting a strategic shift towards pickleball equipment production [2][5]. Group 2: Market Opportunity - Pickleball, a sport combining elements of tennis, badminton, and table tennis, has seen a 35% annual growth in North America, with lower venue costs compared to badminton, making it accessible to a wider audience [2][6]. - The company has developed a range of pickleball products, including various types of paddles and balls tailored for different environments and skill levels [2][4]. Group 3: Community Engagement and Promotion - Snow Eagle has initiated community engagement through the establishment of pickleball clubs and organized competitions to promote the sport, aiming to increase public awareness and participation [4][6]. - The company has collaborated with local government and educational institutions to integrate pickleball into school curriculums and community activities, enhancing its visibility and popularity [6][7]. Group 4: Industry Impact - The rise of pickleball reflects a broader trend in China's sports manufacturing sector, shifting from a focus on price competition to creating demand through innovative products and services [7]. - Local government support has been instrumental in promoting pickleball, with initiatives to build facilities and train coaches, further solidifying the sport's presence in the region [6][7].
樊振东、容祖儿都在玩,匹克球是个什么球?
Zhong Guo Xin Wen Wang· 2025-07-09 09:59
Core Viewpoint - Pickleball is gaining popularity in China, combining elements of tennis, badminton, and table tennis, making it accessible to a wider audience [1][3]. Group 1: Overview of Pickleball - Pickleball originated in the 1960s in the United States and is played on a court measuring 13.41 meters by 6.10 meters, with a net in the middle [1]. - The sport has over 90 countries and regions with established pickleball associations, and in Guangdong Province alone, over 200,000 people participate regularly [1]. Group 2: Accessibility and Appeal - The smaller court size and slower ball speed compared to tennis lower the entry barrier for new players [3]. - The net height is lower than that of badminton, reducing strain on the shoulders and neck, while the equipment costs are also lower than badminton [3]. - Pickleball requires less technical skill in terms of spin and friction compared to table tennis, making it easier for beginners to learn [3]. Group 3: Social Aspects and Market Potential - The social nature of pickleball contributes to its popularity, similar to other trending sports like frisbee and flag football [5]. - While professionalization is still developing, various levels of competitions are being organized, and the China Tennis Association has issued rules for pickleball competitions [5]. - The rise of pickleball presents business opportunities, with many sports centers in cities like Beijing incorporating pickleball courts, although its prevalence is still lower than that of badminton [5]. - There are approximately 300 companies in China producing pickleball-related products, indicating rapid growth in this sector [5][6].
中国经济样本观察·县域样本篇|江西山区小县如何用一根“细丝”拉出百亿级产业?
Xin Hua She· 2025-06-26 13:40
Core Insights - Jiangxi Shangyou County has successfully developed a robust fiberglass industry despite its geographical disadvantages, generating over 15 billion yuan in revenue last year [1][2] - The county has established a complete fiberglass industry chain from raw materials to finished products, making it a rare example in China [2][3] - The local fiberglass industry contributes over half of the county's industrial output and tax revenue, with one in five laborers engaged in this sector [2][3] Industry Development - The fiberglass industry in Shangyou has grown from fewer than 10 companies a decade ago to nearly 200 today, driven by strategic government support and investment [3][6] - The county has implemented measures such as establishing an industrial fund, ensuring energy supply, and attracting businesses from other regions to build a comprehensive supply chain [3][4] - Local companies dominate the safety and protection market, with a 25% share in national electric vehicle helmet production and over 40% in cable insulation materials [2][3] Innovation and Talent Acquisition - Shangyou County collaborates with over 20 research institutions to address R&D challenges and attract high-level talent through financial incentives [6][9] - The county has successfully introduced new technologies and products annually, enhancing the competitiveness of local companies [6][9] Policy Support and Business Environment - The local government has adopted a proactive approach to financial support, allowing eligible companies to receive subsidies without the need for application [7][9] - A supply chain platform has been established to assist with raw material procurement and product sales, reducing costs for local businesses [7][9] Future Directions - The county is focusing on expanding application scenarios and developing industry standards to strengthen its market position [8][9] - Initiatives like "shared intelligent manufacturing" are being explored to facilitate smart upgrades for small and medium-sized enterprises [9][10] - Ongoing projects include a new production base for electronic-grade fiberglass and innovative products like smart helmets and recyclable fiberglass materials [9][10]
「打不起」羽毛球的年轻人,转向了匹克球
3 6 Ke· 2025-06-18 02:16
Core Insights - Pickleball is rapidly gaining popularity among young people due to its accessibility and lower intensity compared to traditional racquet sports like tennis and badminton [1][3][10] - The market for pickleball-related products has seen a significant increase, with sales growth exceeding 10 times year-on-year, outpacing badminton and tennis [3][4] - Major sports brands such as Adidas, Li Ning, and Anta are actively entering the pickleball market, launching new products and sponsoring events [3][7][9] Market Trends - The rise of pickleball is attributed to its inclusive nature, appealing to both beginners and experienced players, with lower equipment costs and moderate intensity [4][6][10] - The construction of pickleball courts is expanding rapidly, especially in urban areas, as the sport requires less space and infrastructure compared to traditional sports [7][9] - The establishment of the China Pickleball Sports Committee by the National Sports Administration in 2023 is expected to further promote the sport's development [7] Social Dynamics - Pickleball meets the social and emotional needs of young people, providing a platform for social interaction and stress relief, which has become increasingly important post-pandemic [10][14] - The sport's low entry barrier and flexible playing conditions make it suitable for casual play, fitting well into the busy lifestyles of urban workers [12][14] Competitive Landscape - While pickleball is unlikely to reach the same level of mass participation as traditional sports like basketball or soccer in the short term, it presents opportunities for growth in community engagement and lifestyle integration [15][16] - The sport is in an early stage of development regarding professional leagues and events, with potential for establishing a robust competitive framework similar to that in the U.S. [18][19]
年轻人玩起匹克球,打开一个亿级消费市场
Xin Lang Cai Jing· 2025-06-06 00:12
Core Insights - Pickleball is emerging as a popular sport in China, with a growing number of enthusiasts and participants, likened to a "three-in-one" sport due to its combination of elements from badminton, tennis, and table tennis [1][2] - The sport's accessibility, low equipment costs, and ease of learning are driving its popularity among various age groups, including children and adults [2][4] - Major sports brands are increasingly investing in pickleball, with companies like Adidas and Li Ning actively expanding their product lines and hosting tournaments [4][5] Industry Trends - The global pickleball community has expanded to over 90 countries, with significant participation growth in China, particularly in Guangdong and Shanghai, where the number of courts is expected to increase significantly [2][5] - The cost of pickleball equipment is relatively low, with paddles priced between 100 to over 1000 yuan, making it more accessible compared to other racquet sports [2][4] - The pickleball equipment market is projected to grow, with global sales reaching $204 million in 2023 and expected to hit $360 million by 2030, reflecting a compound annual growth rate (CAGR) of 8.6% [7] Market Opportunities - The rise of pickleball has created business opportunities, with private coaching sessions priced similarly to tennis lessons, indicating a viable market for coaching and facilities [4][5] - China is a major production hub for pickleball equipment, with around 300 companies manufacturing related products, highlighting the potential for growth in domestic production and export [5][8] - The professionalization of pickleball in the U.S. has led to increased investment and revenue generation, with leagues like Major League Pickleball (MLP) attracting significant financial backing and partnerships [6][7]
「三线小城」盯上匹克球
36氪· 2025-04-30 13:55
Core Viewpoint - The article discusses the rise of pickleball as a new urban identity in China, particularly in smaller cities, highlighting its low entry barriers and broad appeal across age groups, which makes it an attractive option for urban development and economic stimulation [6][20][38]. Group 1: Pickleball as a City Identity - Pickleball has quickly become a city label for many smaller cities in China, even before it is fully recognized in major metropolitan areas [7][9]. - Cities like Hebi and Baoding have actively promoted themselves as "Pickleball Cities," with Hebi constructing 512 courts and hosting various competitions [10][11][13]. - The economic impact of hosting pickleball events is significant, with Baoding's first pickleball exchange competition generating direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [17]. Group 2: Characteristics of Pickleball - Pickleball is characterized as a low-threshold sport, making it accessible to a wide range of participants, including the elderly and families [20][22]. - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid adoption [20]. - The social and trendy aspects of pickleball attract younger demographics, enhancing its visibility and popularity [22]. Group 3: Economic and Social Implications - The development of pickleball in smaller cities can activate local resources in tourism, dining, and other sectors, thereby stimulating economic growth [17][18]. - The sport aligns with national policies promoting fitness and weight management, making it a strategic choice for urban development [26]. Group 4: Future Challenges - The sustainability of the "Pickleball City" label will depend on the depth of local resources, project alignment, and ongoing investment [28][30]. - As the sport matures, cities will need to focus on long-term strategies and community engagement to maintain interest and participation [34][35]. - The initial enthusiasm for pickleball may wane without continued government support and local market development, particularly in less affluent areas [35].
「三线小城」盯上匹克球
3 6 Ke· 2025-04-29 02:39
Core Insights - The rise of pickleball in China is marked by its rapid adoption in smaller cities, even before it becomes fully recognized in major urban centers [1] - Cities like Hebi and Baoding are positioning themselves as "Pickleball Cities," with significant investments in facilities and events [2][4] - The low entry barrier and social aspects of pickleball make it appealing across various age groups, contributing to its popularity [6][8] Group 1: City Development and Economic Impact - Hebi was awarded the title of "Pickleball City" by the World Pickleball Alliance, establishing 512 courts and hosting multiple competitions [2][4] - Baoding has trained over 200 pickleball coaches and hosted a leg of the national tour, generating significant economic activity, with direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [5] - Smaller cities are leveraging pickleball to stimulate local economies, particularly in tourism and dining sectors, as seen in the upcoming events in Baoding [5] Group 2: Characteristics of Pickleball - Pickleball is characterized by its low physical demands and ease of access, making it suitable for all ages and skill levels [6][8] - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid expansion [6] - The social and trendy nature of pickleball attracts younger demographics, enhancing its visibility and appeal [8] Group 3: Future Challenges and Sustainability - The sustainability of the "Pickleball City" initiative will depend on the cities' resource depth, project alignment, and ongoing investment [13] - Historical examples show that cities must maintain a focus on developing sports culture and infrastructure to avoid the pitfalls of previous sports initiatives that failed to sustain momentum [15][16] - As pickleball matures, cities will need to establish a coherent supply-demand cycle and foster a local sports culture to ensure long-term viability [16][18]