华润置地好房子体系2.0
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华润四大好房子战略 首映重庆秋交会
Huan Qiu Wang· 2025-09-25 06:44
Core Insights - The 2025 Chongqing Autumn Real Estate and Home Exhibition successfully concluded, showcasing China Resources Land's "Mountain City River Lake" strategy, which has become a hot topic in the autumn real estate market [1] Group 1: Company Strategy - China Resources Land has been operating in Chongqing for 18 years, focusing on understanding the city's unique geography and cultural characteristics [1] - The "Mountain City River Lake" strategy was unveiled at the exhibition, highlighting four benchmark projects that aim to create a living environment that coexists and grows with Chongqing [1] Group 2: Key Projects - **Lunqing**: Positioned as a high-end residential project, it emphasizes innovation and respect for mountain living. The project was acquired at a floor price of 13,519 yuan per square meter, with a 29% premium, and features only 65 units on a plot with a 1.0 plot ratio [1] - **Guanchen**: This project balances urban vitality with residential tranquility, addressing the challenge of converting core land resources into quality living spaces [3] - **Jiachen**: Positioned as a low-density residential project along the riverside, it integrates the river into daily life, enhancing the living experience [5] - **Central Park Yuefu**: This project combines lakeside living with community warmth, hosting activities that foster neighborly connections and a poetic lifestyle [8] Group 3: Overall Vision - The "Mountain City River Lake" strategy reflects a broader vision of China Resources Land's 2.0 housing system, which focuses on creating harmonious relationships through well-designed communities, quality housing, and comprehensive services [11]