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华润四大好房子战略 首映重庆秋交会
Huan Qiu Wang· 2025-09-25 06:44
9月22日,为期4天的2025重庆秋季房地产暨家居展示交易会(以下简称秋交会)线下展会在观音桥步行 街圆满落幕。此次秋交会上,华润置地带来的山城江湖四大好房子战略作品,一度成为今秋楼市的话题 热点。 华润置地入渝18年走遍山城,带着对重庆独特地理与文化基因的深度解码,"山城江湖"四大好房子战略 在今年秋交会首映,站在"读懂城市、融入城市"的维度,华润置地用四大标杆项目,勾勒出与重庆共生 共长的居住图景。 来源:环球网 澐璟 给山巅以高度 豪宅不止于"奢",更在于对山地人居的创新与尊重。5月30日,华润置地以楼面价13519元/㎡、29%溢价 率成功竞得两江新区金开大道优质地块。在重庆照母山金开大道,落地了全国第九座、重庆第一座瑞系 作品——澐璟,在1.0容积率的土地上仅规划65户,重新锚定了重庆人心中的人居海拔。 澐璟意境 图 嘉宸 给江岸以情怀 江,是重庆的灵魂脉络。嘉宸以"江岸低密好房子"之姿,成为滨江线上的珍贵藏品。作为北滨路低密四 代宅,嘉宸让江不再只是窗外的风景,而是融入日常的生活底色。 观宸 给城市以文明 城是重庆最鲜明的标识:立体交通、密集商圈、千万级人口的聚合,造就了城市核心的价值密度。观宸 ...
华润置地重庆2025宸系战略暨嘉宸产品发布会圆满落幕
Huan Qiu Wang· 2025-04-29 10:21
Core Viewpoint - China Resources Land is launching a high-end residential strategy in Chongqing, focusing on the "宸系" (Chensystem) to redefine luxury living standards in the city [1][3]. Group 1: High-End Strategy - The company has been operating in Chongqing for 18 years, establishing a presence in key urban areas and enhancing the city's consumption capacity through two major shopping centers [1]. - The "宸系" strategy is based on data from over 5,000 high-net-worth families, aiming to meet the demands of high-end living experiences [3]. - Six core keywords—"extreme core, art, high configuration, advanced, master, and permanent property"—were introduced to define the high-end residential ideal in Chongqing [3]. Group 2: Quality Housing Standards - China Resources Land is committed to creating high-quality products, building on the standards set by the Ministry of Housing and Urban-Rural Development regarding "good houses" [3]. - The company presented a comprehensive housing creation system consisting of six core perspectives: architecture, design, environment, service, community, and brand, along with 18 standards and over 100 details [3][5]. Group 3: Luxury Residential Model - The company aims to establish a high-end residential value model that surpasses industry standards, focusing on asset stability, design aesthetics, comprehensive service, cultural alignment, and brand strength [5]. - The "嘉宸" (Jiachen) project was highlighted as a key offering, featuring a low plot ratio of 1.4 and innovative housing types designed to meet the needs of affluent buyers [5][7]. Group 4: Exclusive Owner Platform - The launch of the "润宸荟" (Runchen Club) platform aims to deepen the connection between developers and homeowners, offering exclusive member benefits and high-end community activities [7].