Core Insights - The article emphasizes the strategic development of the Liangjiang New Area, aiming to become a core growth engine for Chongqing and the western region of China, focusing on "integration" and "high quality" [3][16] - The new Liangjiang New Area aims to create a "modern international urban model area," moving beyond traditional development models to set higher standards for urban planning, architectural quality, public services, and cultural depth [3][16] Group 1: Development Strategy - The Liangjiang New Area is targeting three major high grounds: high-quality development industrial base, technology innovation source, and modern international urban model area [3] - The focus on "internationalization" includes not only modern infrastructure but also a service system aligned with international standards, a diverse cultural atmosphere, and a high-quality living environment to attract international talent [3][4] Group 2: Market Participation - The "2025 China Luxury Housing New Cycle: Chongqing New Regulations Super Summit" was held to discuss the development paths and innovative directions for high-quality residential projects under new regulations [4][5] - Experts highlighted the importance of market forces in the deep participation of urban development, with companies like China Resources Land actively responding to urban development challenges [4][8] Group 3: Project Highlights - The "Lianjing" project, as part of China Resources Land's highest product line, is seen as a landmark product for the luxury housing new cycle, responding deeply to the new development pattern of Liangjiang New Area [10][14] - The project features large-scale luxury spaces, innovative architectural designs, and a focus on integrating natural light and space, setting a new standard for high-end living [13][14] Group 4: Long-term Commitment - China Resources Land has been deeply involved in the development of Liangjiang New Area for 18 years, aligning its projects with the unique natural endowments and urban spirit of the area [6][16] - The company's "Good House System 2.0" strategy incorporates the themes of "mountain, city, river, and lake," translating policy concepts into tangible living experiences [6][16]

Core Insights - The 2025 Chongqing Autumn Real Estate and Home Exhibition successfully concluded, showcasing China Resources Land's "Mountain City River Lake" strategy, which has become a hot topic in the autumn real estate market [1] Group 1: Company Strategy - China Resources Land has been operating in Chongqing for 18 years, focusing on understanding the city's unique geography and cultural characteristics [1] - The "Mountain City River Lake" strategy was unveiled at the exhibition, highlighting four benchmark projects that aim to create a living environment that coexists and grows with Chongqing [1] Group 2: Key Projects - **Lunqing**: Positioned as a high-end residential project, it emphasizes innovation and respect for mountain living. The project was acquired at a floor price of 13,519 yuan per square meter, with a 29% premium, and features only 65 units on a plot with a 1.0 plot ratio [1] - **Guanchen**: This project balances urban vitality with residential tranquility, addressing the challenge of converting core land resources into quality living spaces [3] - **Jiachen**: Positioned as a low-density residential project along the riverside, it integrates the river into daily life, enhancing the living experience [5] - **Central Park Yuefu**: This project combines lakeside living with community warmth, hosting activities that foster neighborly connections and a poetic lifestyle [8] Group 3: Overall Vision - The "Mountain City River Lake" strategy reflects a broader vision of China Resources Land's 2.0 housing system, which focuses on creating harmonious relationships through well-designed communities, quality housing, and comprehensive services [11]

Core Viewpoint - China Resources Land is launching a high-end residential strategy in Chongqing, focusing on the "宸系" (Chensystem) to redefine luxury living standards in the city [1][3]. Group 1: High-End Strategy - The company has been operating in Chongqing for 18 years, establishing a presence in key urban areas and enhancing the city's consumption capacity through two major shopping centers [1]. - The "宸系" strategy is based on data from over 5,000 high-net-worth families, aiming to meet the demands of high-end living experiences [3]. - Six core keywords—"extreme core, art, high configuration, advanced, master, and permanent property"—were introduced to define the high-end residential ideal in Chongqing [3]. Group 2: Quality Housing Standards - China Resources Land is committed to creating high-quality products, building on the standards set by the Ministry of Housing and Urban-Rural Development regarding "good houses" [3]. - The company presented a comprehensive housing creation system consisting of six core perspectives: architecture, design, environment, service, community, and brand, along with 18 standards and over 100 details [3][5]. Group 3: Luxury Residential Model - The company aims to establish a high-end residential value model that surpasses industry standards, focusing on asset stability, design aesthetics, comprehensive service, cultural alignment, and brand strength [5]. - The "嘉宸" (Jiachen) project was highlighted as a key offering, featuring a low plot ratio of 1.4 and innovative housing types designed to meet the needs of affluent buyers [5][7]. Group 4: Exclusive Owner Platform - The launch of the "润宸荟" (Runchen Club) platform aims to deepen the connection between developers and homeowners, offering exclusive member benefits and high-end community activities [7].