Group 1 - The core theme of the event was the launch of the "Chengxi Strategy" and the introduction of the "Jiachen" project, focusing on high-end market demands such as "extreme core, art, high configuration, advanced, master, and permanent property" [1][2] - The Jiachen project was highlighted with three innovative four-generation residential types, covering areas of approximately 185 square meters, 143 square meters, and 140 square meters [2] - The company emphasized its commitment to enhancing customer experience and quality of life through continuous iteration of living scenarios, having established a presence in key urban areas of Chongqing over the past 18 years [2] Group 2 - The "Jiachen Jiang'an System" was explained through six aspects: ecological symbiosis, bay flow art, visual equality, natural memory, dynamic movement, and relaxed space [2] - A high-end owner-exclusive platform called "Runchenhui" was launched to deepen the connection between developers and homeowners, based on the exploration of Chengxi product standards [2] - The company has linked 17,000 customers through 14 high-quality properties, aiming to elevate urban consumption capabilities with two major shopping centers [2]

Core Viewpoint - China Resources Land is launching a high-end residential strategy in Chongqing, focusing on the "宸系" (Chensystem) to redefine luxury living standards in the city [1][3]. Group 1: High-End Strategy - The company has been operating in Chongqing for 18 years, establishing a presence in key urban areas and enhancing the city's consumption capacity through two major shopping centers [1]. - The "宸系" strategy is based on data from over 5,000 high-net-worth families, aiming to meet the demands of high-end living experiences [3]. - Six core keywords—"extreme core, art, high configuration, advanced, master, and permanent property"—were introduced to define the high-end residential ideal in Chongqing [3]. Group 2: Quality Housing Standards - China Resources Land is committed to creating high-quality products, building on the standards set by the Ministry of Housing and Urban-Rural Development regarding "good houses" [3]. - The company presented a comprehensive housing creation system consisting of six core perspectives: architecture, design, environment, service, community, and brand, along with 18 standards and over 100 details [3][5]. Group 3: Luxury Residential Model - The company aims to establish a high-end residential value model that surpasses industry standards, focusing on asset stability, design aesthetics, comprehensive service, cultural alignment, and brand strength [5]. - The "嘉宸" (Jiachen) project was highlighted as a key offering, featuring a low plot ratio of 1.4 and innovative housing types designed to meet the needs of affluent buyers [5][7]. Group 4: Exclusive Owner Platform - The launch of the "润宸荟" (Runchen Club) platform aims to deepen the connection between developers and homeowners, offering exclusive member benefits and high-end community activities [7].