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吉利控股桂生悦:吉利集团在品牌建设、出口销量和单车平均售价上存在不足
Xin Lang Cai Jing· 2025-08-14 09:41
Core Insights - Geely Automobile Holdings Limited's CEO, Gui Shengyue, acknowledged shortcomings in brand building, export sales, and average selling price per vehicle [1] Group 1: Brand Building - The rapid development of intelligence in the automotive industry has accelerated product iteration, leading to Geely's failure to timely communicate future development plans to users, which deprived them of their right to know and choose [1] - Geely has learned significant lessons from this experience and has apologized to users who felt betrayed, initiating improvements [1] - Zeekr Automotive has announced plans for four new vehicle updates in the second half of the year, receiving a 96% approval rating from both new and existing users [1] Group 2: Average Selling Price - In the first half of the year, Geely's average selling price per vehicle decreased by 14,000 yuan [1] - The decline in average selling price is attributed to increased sales of the Galaxy brand, which targets the mass market, diluting overall profit margins, and a slowdown in growth in the high-end luxury market [1] - Gui Shengyue anticipates that the launch and strong sales of high-priced products such as Lynk & Co 900, Zeekr 9X, and Galaxy M9 in the second half of the year will improve the average selling price per vehicle [1]