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链家实行“房客分离”,更多中介或将倒下?
3 6 Ke· 2025-06-18 02:29
Core Viewpoint - The company is undergoing significant strategic changes in response to evolving market conditions in the Shanghai real estate sector, particularly focusing on separating tenant and landlord services, which will impact the roles of its employees and the overall business model [1][3][24]. Group 1: Strategic Adjustments - The company has decided to enhance services for property owners, leading to a new role (M role) that focuses solely on landlord interactions, which constitutes over 20% of the workforce [3][11]. - The distribution of business for regular agents has been adjusted, reducing the proportion of time spent on landlord interactions from 20% to 10%, potentially leading to a decline in income for these agents [3][15]. Group 2: Market Dynamics - Despite stable transaction volumes in the second-hand market, the average transaction price has decreased, indicating a shift towards older and smaller properties, which affects the company's revenue [5][6]. - The number of second-hand listings has increased significantly, from 100,000 five years ago to over 170,000 now, necessitating more time for agents to match clients with properties [6][8]. Group 3: Future Implications - The company anticipates that the changes will lead to employee turnover, as some may not adapt to the new roles or may feel dissatisfied with the adjustments [15][24]. - A potential shift in the commission structure is expected, moving from a model of 2% for clients and 1% for landlords to 1% for clients and 2% for landlords, reflecting the increasing difficulty in selling properties [16][23]. - The competitive landscape for other real estate agencies may be severely impacted, as they rely on lower commission rates compared to the company, which could lead to many smaller agencies struggling to survive [20][23].