去年12月，北京市住房城乡建设委等4部门从放宽非京籍家庭购房条件、支持多孩家庭多购一套等 方面优化楼市政策。如今新政实施已满一个月，机构数据显示市场呈现积极变化，中介平台二手房交易 量提升超三成，核心区优质新房来访转化率也有所提升，但区域与项目间分化依然明显。 新政出台后市场表现如何？ 2025年12月24日，北京市住房城乡建设委等4部门联合印发《关于进一步优化调整本市房地产相关 政策的通知》，政策内容包括降低社保年限要求、支持多孩家庭多购一套、不再区分首套二套商贷利 率，降低公积金贷款首付比例、优化营商环境等五个方面。 值得注意的是，新政带动下，区域与项目间分化依然存在。曹晶晶表示，从区域表现来看，市场呈 现出结构性分化特征：核心区域优质项目受新政带动明显，来访转化率提升；五环外郊区及核心区内非 核心板块项目表现相对平淡，仅少数性价比突出、产品力较强的项目获得较好去化。另外，近期北京二 手住宅挂牌量有所回落，一定程度表明业主预期逐步趋稳，市场筑底信号初显。 北京链家皂君庙一店商圈经理王剑辉介绍，新政一个月以来，门店已成交8单。当前，业主端心态 趋于稳定，也有部分业主有观望情绪，想在春节后3月份左右再看情况； ...

Core Viewpoint - The recent decision to hide transaction prices for second-hand homes in various cities aims to stabilize market expectations and reduce panic selling, which has been exacerbated by extreme low-price transactions [3][9]. Group 1: Market Changes - The practice of concealing transaction prices began in July 2025 in major cities like Beijing, Shanghai, and Nanjing, and has now expanded to include cities like Chengdu and Suzhou, with Shenyang being one of the later adopters [3]. - The high volume of second-hand home listings and the economic environment have led to many homeowners selling at prices significantly below regional averages, creating a cycle of declining prices [3][9]. Group 2: Impact on Buyers - Buyers previously relied on public transaction records to gauge market prices, but the removal of this information increases the difficulty of making informed decisions, potentially leading to longer decision-making periods [4][6]. - Without low-price references, buyers may feel pressured to accept higher offers, which could lead to a sense of uncertainty and hesitation in the market [4][5]. Group 3: Impact on Sellers - Sellers face challenges in pricing their properties accurately, as the lack of transparent transaction data shifts pricing from being data-driven to relying on personal judgment [5][6]. - The adjustment in pricing strategies may lead to difficulties in selling homes, as sellers must navigate the balance between setting a competitive price and avoiding losses [5][6]. Group 4: Industry Implications - The change in transaction price visibility is seen as a potential opportunity for real estate agents, as it may increase client inquiries and communication opportunities [9]. - However, the industry faces the challenge of maintaining credibility; agents must provide professional pricing advice and transparent services to build trust in a market where information is less accessible [9]. - The high inventory of 245,000 second-hand homes in Shenyang, with some properties taking up to 18 months to sell, indicates a need for stability in the market, which the price concealment aims to address [9].

Core Viewpoint - The recent supportive policies across the country are injecting strong momentum into the second-hand housing market, aiming to break down transaction barriers and activate market liquidity, thus facilitating a transition from high-speed growth to high-quality development in the industry [1][3]. Policy Impact - The policies are not limited to a single dimension of stimulus but form a "combination punch" that covers demand release, process optimization, and cost reduction [1]. - The core direction of the current policies aligns with addressing industry pain points such as information asymmetry, high transaction costs, and closed processes, thereby promoting a more transparent and efficient second-hand housing market [3][7]. Industry Transformation - The traditional "information broker" model dominated by intermediaries has created structural contradictions, leading to passive situations for both buyers and sellers [7]. - The shift in the industry is moving from "intermediary-centered" to "user-centered," emphasizing service value and transaction transparency [7][18]. - The transformation is not merely a model adjustment but a return to the essence of real estate transactions, focusing on value exchange between buyers and sellers [7]. Company Innovation - Hand-in-Hand Real Estate Network's "three-dimensional driving" model demonstrates strong adaptability and innovation, aligning with current policy directions and market demands [8]. - The model leverages technology, new media, and direct services to create a comprehensive ecosystem that supports transparent, efficient, and low-cost transactions [8][10]. Service Model - Hand-in-Hand Real Estate Network offers a differentiated fee structure based on user-selected service types, including a zero-commission model, a pure agency model, and a full-service model [11][12][13]. - The full-service model, with a total cost significantly lower than traditional intermediaries, reflects a user-centric service philosophy that aligns with policies aimed at reducing housing costs [14][15]. Future Trends - The continuous empowerment of policies and market-driven changes are pushing the Zhengzhou second-hand housing market into a new development stage, where core competitiveness will focus on professional services, transaction transparency, and reasonable costs [18]. - The trend towards transparency is irreversible, driven by policy advocacy for fair trading and user demands for security and cost control [18]. - Professional services will become a core competitive advantage, necessitating platforms to build comprehensive service systems to meet diverse user needs [18][19].

Core Insights - The report highlights the competitive advantage of Tabo (滔搏) in the retail sector, emphasizing its strong retail capabilities and high dividend payouts to investors [4][5] - The report projects Tabo's revenue and net profit for FY2025 to FY2027, indicating a slight decline in revenue but a recovery in net profit growth by FY2027 [4][5] Company Overview - Tabo is identified as the largest sports retail and service platform in China, collaborating with major brands such as Nike and Adidas [4] - The company experienced a revenue decline of 7% in FY2025 and a projected decline of 6% in FY2026H1, with net profit dropping by 42% and 10% respectively [4][5] Financial Projections - Revenue forecasts for Tabo are set at 946 billion, 953 billion, and 1,005 billion RMB for FY2025, FY2026, and FY2027 respectively, with year-on-year growth rates of 1.2%, 0.8%, and 5.5% [4] - The net profit estimates are 37.1 billion, 52.8 billion, and 61 billion RMB for the same years, with growth rates of -8.7%, 42.4%, and 15.5% [4] Investment Recommendations - The report maintains a "buy" rating for Tabo, citing its robust dividend payout history of 107.3% since its IPO in 2019 and a current cash position of 2.54 billion RMB [5] - The expected price-to-earnings ratio for FY2026 is 14.6, with a dividend yield of 7% [5] Industry Context - The report discusses the broader retail environment, noting challenges such as fluctuating consumer demand and the need for effective e-commerce strategies [5] - It emphasizes the importance of Tabo's strong brand partnerships and retail efficiency in maintaining its competitive edge in the market [4][5]

Core Viewpoint - The second-hand housing market is the most accurate reflection of the real estate market's current state, and this perspective will continue to gain significance as new homes eventually become second-hand properties [1][3]. Group 1: Company Performance - Beike's Q3 financial report revealed a net profit of 747 million yuan, a year-on-year decline of 36.1%, and an adjusted net profit of 1.286 billion yuan, down 27.8% year-on-year [3]. - The total transaction volume for Beike's second-hand housing business reached 505.6 billion yuan, a year-on-year increase of 5.8%, but revenue decreased by 3.6% to approximately 6 billion yuan [3]. - Beike's new housing business saw a transaction volume of 196.3 billion yuan, a year-on-year decline of 13.7%, with revenue dropping 14.1% to 6.6 billion yuan [3][4]. Group 2: Market Trends - The second-hand housing market is experiencing a price drop, leading to increased transaction volumes as buyers find better value, although revenue is declining due to a higher proportion of transactions coming from franchise stores [6][8]. - The overall real estate market is shrinking, impacting Beike's profitability despite its market dominance [7]. - The shift towards "fourth-generation residential" projects is reducing developers' reliance on intermediaries, leading to lower commission rates for agents [8]. Group 3: Future Outlook - Beike's non-real estate business, including home decoration and rental services, is performing well, with home decoration revenue at 4.3 billion yuan and rental income growing by 45.3% to 5.7 billion yuan [8][9]. - The real estate industry is transitioning from a focus on property transactions to comprehensive residential services, indicating that Beike may expand its offerings to include furniture and appliances [10]. - Future home-buying decisions will increasingly prioritize living quality, rental yield, and property management, with older neighborhoods likely facing further depreciation [11][12].

Investment Rating - The investment rating for the company is "Buy" [4][12]. Core Views - The company reported total revenue of 23.1 billion yuan in Q3 2025, representing a year-on-year growth of 2.1%. However, net income decreased by 27.8% to 1.286 billion yuan [1][4]. - The net revenue from second-hand housing transaction services fell by 3.6% to 6 billion yuan, while new housing transaction services saw a decline of 14.1% to 6.6 billion yuan [1][4]. - The adjusted net profit for Q3 2025 was 1.286 billion yuan, reflecting a significant drop compared to the previous year [2][4]. - The company maintained a strong cash position with cash and short-term investments totaling 55.7 billion yuan, and continued share repurchases amounting to 281 million USD in Q3 [2][4]. Summary by Sections Financial Performance - Total revenue for Q3 2025 was 23.1 billion yuan, with a year-on-year increase of 2.1%. The total transaction value (GTV) was 736.7 billion yuan, remaining stable year-on-year [1][2]. - The gross margin decreased to 21.4%, down from 22.7% in the same period last year, primarily due to reduced contributions from second-hand and new housing transaction services [2][4]. - The adjusted net profit for 2025 is projected to be 5.601 billion yuan, with a decline of 22.3% expected in 2025 [11]. Future Projections - Revenue estimates for 2025, 2026, and 2027 are 93.62 billion yuan, 92.83 billion yuan, and 96.16 billion yuan, respectively [11]. - The adjusted EPS for 2025, 2026, and 2027 is forecasted to be 0.71 USD, 0.97 USD, and 1.10 USD, respectively, with corresponding P/E ratios of 23.5X, 17.2X, and 15.3X [2][11]. Market Position - The company is recognized for its leading position in the market, and its scarcity as an investment target supports the "Buy" rating [2][4].

Core Viewpoint - The company reported its Q3 2025 performance, showing a slight revenue increase but significant declines in net profit and Non-GAAP net profit compared to the previous year [4]. Group 1: Financial Performance - In Q3, the company achieved revenue/net profit/Non-GAAP net profit of 23.1/0.75/1.29 billion yuan, representing year-on-year changes of +2.1%/-36.1%/-27.8% [4]. - The company's revenue growth has been declining quarter by quarter throughout the year [5]. - The gross profit margin for Q3 was 21.4%, down 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share of the higher-margin new home business [7]. Group 2: Real Estate Segment - The second-hand housing segment saw GTV/revenue of 505.6/6.0 billion yuan in Q3, with year-on-year changes of +5.8%/-3.6% [5]. - The new housing segment reported GTV/revenue of 196.3/6.6 billion yuan, with year-on-year declines of -13.8%/-14.1% [5]. - The monetization rates for second-hand and new homes were 2.53% and 3.38%, respectively, remaining stable compared to the previous quarter [5]. Group 3: Home Decoration and Rental Business - The home decoration and rental businesses generated revenues of 4.3/5.7 billion yuan in Q3, with year-on-year growth of +2.1%/+45.3% [6]. - The profit margin for home decoration was 32.0%, up 0.8 percentage points year-on-year, attributed to improved procurement costs and efficiency [6]. - The rental business achieved a profit margin of 8.7%, up 4.3 percentage points year-on-year, mainly due to increased gross margins in the "worry-free rental" service [6]. Group 4: Cost Management - The sales/management/R&D expense ratios were 7.5%/8.1%/2.8%, showing year-on-year changes of -1.1/-0.3/+0.3 percentage points [7]. - The decrease in sales expense ratio was driven by reduced labor costs and lower marketing expenses due to operational efficiency strategies [7]. - The company continued to enhance shareholder returns, with Q3 share buybacks reaching 280 million USD, the highest quarterly buyback in nearly two years [7].

Core Viewpoint - The report from Everbright Securities indicates that due to ongoing pressures in the real estate industry, the profit forecasts for Beike-W (02423) have been revised downwards for 2025-2027, with expected net profits of 3.718 billion, 4.774 billion, and 5.820 billion yuan, representing decreases of 11%, 8%, and 4% respectively. The company, being a leader in real estate brokerage, is expected to benefit from a recovery in the real estate market, with significant growth potential in home decoration and rental sectors, maintaining a "Buy" rating [1]. Group 1 - In Q3 2025, the company reported revenues of 23.1 billion yuan, net profit of 750 million yuan, and Non-GAAP net profit of 1.29 billion yuan, showing year-on-year changes of +2.1%, -36.1%, and -27.8% respectively [2]. - The company's revenue growth is slowing down throughout the year, with Q3 showing a 2.1% increase year-on-year. The second-hand housing GTV was 505.6 billion yuan, with revenue of 6 billion yuan, reflecting a year-on-year change of +5.8% and -3.6% respectively [3]. - The new housing GTV in Q3 was 196.3 billion yuan, with revenue of 6.6 billion yuan, showing year-on-year declines of -13.8% and -14.1% respectively [3]. Group 2 - The home decoration and rental businesses achieved revenues of 4.3 billion and 5.7 billion yuan in Q3, with year-on-year growth of +2.1% and +45.3% respectively. Both segments have shown a gradual decline in revenue growth over the past two years [4]. - The gross profit margin for Q3 was 21.4%, down by 1.3 percentage points year-on-year, primarily due to a decrease in the revenue share from the higher-margin new housing business [5]. - The company has been enhancing shareholder returns, with a share buyback amounting to 280 million USD in Q3, marking the highest quarterly buyback in nearly two years [5].

Core Insights - The real estate industry is undergoing a deep adjustment, and the real estate service sector is also noteworthy. Beike's Q3 2025 financial report shows revenue and total transaction volume growth, but a decline in net profit and gross margin, indicating cyclical challenges faced by the company [1][5][19] - Beike's traditional core business is under pressure, with new home transaction volume (GTV) down 13.7%, which was previously a significant profit driver [1][5][7] - To regain investor confidence amid performance pressures, Beike has initiated a share buyback program, spending $280 million in Q3, a 38.3% increase year-on-year, marking a two-year quarterly high [1][5][19] Financial Performance - In Q3 2025, Beike reported net revenue of 23.1 billion yuan, a 2.1% year-on-year increase, while net profit fell by 36.1% to 747 million yuan [5][7] - The real estate transaction business, which constitutes about 55% of Beike's revenue, is struggling, with both new and existing home transactions underperforming [5][7][8] - New home transaction GTV was 196.3 billion yuan, down 13.7%, with corresponding net revenue decreasing by 14.1% to 6.6 billion yuan. Existing home transaction GTV increased by 5.8% to 505.6 billion yuan, but net revenue fell by 3.6% to 6 billion yuan [7][8] Business Transformation - Beike is accelerating its transformation towards home decoration services to reduce reliance on new home transactions, forming a collaborative development structure with four core businesses: second-hand homes, new homes, rentals, and home decoration [3][4][12] - The company is adopting a "B+" light operation model to penetrate lower-tier cities, with plans to expand to over 30 cities by year-end [10][19] - Non-real estate transaction business revenue reached a record high of 45% of total revenue, with rental services showing significant growth, up 45.3% year-on-year to 5.7 billion yuan [13][15] Challenges and Competition - The home decoration and rental markets are highly competitive and fragmented, with Beike facing challenges in maintaining profitability amid rising costs and market saturation [16][18] - The rental business's expansion has led to a 38.8% increase in costs, while the home decoration sector also faces issues related to industry fragmentation and consumer trust [16][18] - Beike's efforts to leverage AI technology for operational efficiency are ongoing, with AI applications already implemented across various business lines, but the effectiveness of these initiatives remains to be fully realized [19][21] Future Outlook - The company's ability to balance short-term cost pressures with long-term technology investments will be crucial for its recovery and growth [21][22] - Beike's share buyback program aims to stabilize market confidence, but sustainable profitability improvements are essential for long-term investor trust [19][22]

Core Viewpoint - The report from Shenwan Hongyuan maintains a "Buy" rating for Beike-W (02423), citing its increasing market share in brokerage services and promising growth in home decoration and rental businesses, while its valuation remains attractive compared to smaller competitors like Wo Ai Wo Jia [1] Financial Performance Summary - In Q3 2025, Beike reported a total transaction volume (GTV) of 736.7 billion yuan, unchanged year-on-year; net revenue was 23.05 billion yuan, up 2.1% year-on-year; and adjusted net profit was 1.29 billion yuan, down 27.8% year-on-year [2] - The company’s cumulative net revenue for the first three quarters of 2025 reached 72.39 billion yuan, a 16% increase year-on-year, while adjusted net profit was 4.5 billion yuan, down 23% year-on-year [2] - The gross margin for Q3 2025 was 21.4%, a decrease of 1.3 percentage points year-on-year, with total sales, management, and R&D expense ratio at 18.4%, down 1.1 percentage points year-on-year [2] Business Segment Analysis - In Q3 2025, the second-hand housing GTV was 505.6 billion yuan, up 5.8% year-on-year, while new housing GTV was 196.3 billion yuan, down 13.7% year-on-year; the monetization rates for second-hand and new housing were 2.53% and 3.4%, respectively [3] - The home decoration and rental businesses showed significant growth, with home decoration revenue at 4.3 billion yuan, up 2.1% year-on-year, and rental revenue at 5.73 billion yuan, up 45.3% year-on-year, both achieving profitability before headquarter expenses [3] Investment Outlook - The company faces significant GTV pressure in Q4 2025 due to declining transaction activity in both the primary and secondary markets; revenue from brokerage services is expected to be under pressure, and growth in the home decoration segment may slow down [4] - The forecast for net profit for 2025-2027 has been revised downwards to 3.6 billion, 5.4 billion, and 6.4 billion yuan, respectively, reflecting a decrease from previous estimates [4]