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南农晨读 | “荔”争上游 金榜题名
Nan Fang Nong Cun Bao· 2025-06-07 04:01
Group 1 - The Haizhu Art District in Guangzhou is undergoing upgrades and renovations due to illegal occupancy issues, leading to the demolition of several buildings [4] - The first batch of 16 beautiful Guangdong ecological tourism routes has been released, showcasing local ecological restoration and cultural characteristics [9] - The Shantou lychee has gained popularity in the Beijing-Tianjin-Hebei region, with a promotional event aimed at expanding its market presence [15] Group 2 - A promotional event in Yangjiang led to an intention to purchase 22,000 tons of lychee, generating sales of 260 million yuan [17] - The flower industry in Conghua District, Guangzhou, is a key sector, with a modern agricultural park covering 931,700 acres and serving over 32,800 households [19] - The "Rural Revitalization" initiative in Dongyuan County is being advanced through collaborative projects and the establishment of a red claw shrimp breeding base [11]
未摘先订5000吨!汕尾荔枝“圈粉”京津冀
Nan Fang Nong Cun Bao· 2025-06-05 14:34
Core Viewpoint - The article highlights the successful promotion and sales of Shantou lychee in the Beijing-Tianjin-Hebei region, with a focus on establishing a stable supply chain and enhancing brand recognition for Shantou lychee in northern markets [5][52]. Group 1 - A research team from Shantou, including representatives from the agricultural and business sectors, conducted a market connection event in Baoding, Hebei, to promote Shantou lychee [2][3]. - The event aimed to facilitate the direct delivery of Shantou lychee to the Beijing-Tianjin-Hebei consumer market, enhancing the brand's presence in northern regions [4][5]. - Shantou is the largest lychee production area in eastern Guangdong, with an estimated planting area of approximately 250,000 acres and a projected production of over 100,000 tons this year [13][14]. Group 2 - The Shantou lychee industry is undergoing a transformation from bulk sales to more refined marketing strategies, including product quality improvements and branding efforts [8][36]. - The collaboration with Hebei Shouheng Agricultural Products Co., which is a major distribution hub in northern China, is expected to significantly enhance the market reach of Shantou lychee [26][50]. - The event resulted in a procurement agreement for 5,000 tons of Shantou lychee, indicating strong demand and potential for growth in the northern market [39][40]. Group 3 - The Shantou lychee varieties, such as "Feizi Xiao" and "Guiwei," are recognized for their superior quality and late market entry, making them well-suited for northern consumer preferences [45]. - The integration of technology and offline channels is helping to elevate the Shantou lychee brand, paving the way for higher market penetration and farmer income [9][10]. - Future plans include continued face-to-face connections between Shantou lychee producers and northern market buyers to further expand market opportunities [54].