Core Viewpoint - The article highlights the successful promotion and sales of Shantou lychee in the Beijing-Tianjin-Hebei region, with a focus on establishing a stable supply chain and enhancing brand recognition for Shantou lychee in northern markets [5][52]. Group 1 - A research team from Shantou, including representatives from the agricultural and business sectors, conducted a market connection event in Baoding, Hebei, to promote Shantou lychee [2][3]. - The event aimed to facilitate the direct delivery of Shantou lychee to the Beijing-Tianjin-Hebei consumer market, enhancing the brand's presence in northern regions [4][5]. - Shantou is the largest lychee production area in eastern Guangdong, with an estimated planting area of approximately 250,000 acres and a projected production of over 100,000 tons this year [13][14]. Group 2 - The Shantou lychee industry is undergoing a transformation from bulk sales to more refined marketing strategies, including product quality improvements and branding efforts [8][36]. - The collaboration with Hebei Shouheng Agricultural Products Co., which is a major distribution hub in northern China, is expected to significantly enhance the market reach of Shantou lychee [26][50]. - The event resulted in a procurement agreement for 5,000 tons of Shantou lychee, indicating strong demand and potential for growth in the northern market [39][40]. Group 3 - The Shantou lychee varieties, such as "Feizi Xiao" and "Guiwei," are recognized for their superior quality and late market entry, making them well-suited for northern consumer preferences [45]. - The integration of technology and offline channels is helping to elevate the Shantou lychee brand, paving the way for higher market penetration and farmer income [9][10]. - Future plans include continued face-to-face connections between Shantou lychee producers and northern market buyers to further expand market opportunities [54].

Core Viewpoint - The article highlights the significance of Guangdong lychee in both domestic and global markets, emphasizing its unique qualities, extensive cultivation, and innovative industry practices that contribute to its rising popularity and export potential [3][15]. Group 1: Production and Cultivation - Guangdong is the leading producer of lychee in China, accounting for over 50% of the national production and one-third of the global output, with a stable cultivation area of approximately 4 million acres [4][6]. - The flowering rate of lychee in Guangdong has exceeded 90% this year, indicating a significant increase in expected production [6]. - The province boasts over 300 varieties of lychee, with 21 out of 31 recognized premium varieties in China, ensuring a continuous supply of high-quality fruit from May to July [8]. Group 2: Industry Development - The "lychee+" industry chain is expanding, integrating various sectors such as processing, marketing, and tourism, which enhances the overall value of lychee production [13][14]. - Guangdong has the highest number of lychee processing enterprises in China, with 378 companies, including 110 that have been operating for over a decade [13]. Group 3: Global Expansion - Guangdong lychee has gained international recognition, with exports reaching 7,100 tons in the first quarter of 2025, marking a 132% increase year-on-year, primarily to countries like Russia, Singapore, and the USA [16]. - The province is enhancing its export capabilities through improved logistics, including the use of smart drones and cold chain solutions, facilitating the global distribution of lychee [16]. Group 4: Cultural Significance - Lychee is not only a popular fruit but also a cultural symbol of the Lingnan region, reflecting its agricultural heritage and regional characteristics [16].