Core Viewpoint - The event "Bay Area Integration, Win-Win with Lychee" aims to promote the market potential of Shantou's unique lychee varieties and enhance the brand influence of Shantou lychee in the Greater Bay Area [3][4][42]. Group 1: Event Overview - The Shantou lychee promotion event took place on July 2, 2025, in Shenzhen, focusing on the introduction of Shantou's unique lychee varieties [2][4]. - The event was organized by the Shantou Municipal People's Government and aimed to connect Shantou's agricultural products with the Greater Bay Area market [42][43]. Group 2: Market Potential and Growth - Shantou's lychee export volume is expected to increase by over four times this year, driven by the establishment of four export registration bases and the support of leading enterprises like Zhongli Group [11][12]. - The local government is committed to enhancing the integration of the lychee industry and developing a range of products such as lychee preserves and lychee wine to expand market reach [12][13]. Group 3: Industry Development Strategy - The Shantou Lychee and Longan Association aims to revitalize old lychee orchards through ecological cultivation and systematic management, positioning Shantou as a high-end lychee production base in Guangdong [16][17]. - The brand "Shan Nong Ling Xian" has been registered as a national trademark, integrating local quality agricultural products to support rural revitalization [21][22]. Group 4: Product Diversity and Quality - Shantou's lychee industry emphasizes product diversification, featuring distinct varieties such as Fengshan Red Lantern and Meizi Xiao, which are highlighted for their quality and market potential [25][26][30]. - The unique climate and soil conditions in Shantou contribute to the cultivation of high-quality lychee varieties, enhancing their competitiveness in the market [32][33]. Group 5: Market Reception and Future Prospects - Shantou lychee has gained recognition in the Greater Bay Area market, with ongoing brand promotion expected to further increase market acceptance and provide income opportunities for local farmers [36][38]. - The event included a signing ceremony, indicating strong interest and commitment to advancing Shantou's agricultural product industry [39].

深圳商报·读创客户端记者 卢晓丽 7月2日，由深圳广播电影电视集团打造的"家乡味道体验中心"全国首店在深圳核心商圈罗湖东门揭幕。 活动同步举行了覆盖全产业链的"产业盟约"签约，并启动"2025深圳消费帮扶产品营销文创设计大赛"，旨在构建一个市场化、可持续的消费帮扶新模式。深 圳市乡村振兴和协作交流局、罗湖区人民政府等单位负责人、深圳广电集团负责人，以及来自全国多个地区的产业、渠道、设计界代表共同出席了开业活 动。 深圳广播电影电视集团相关负责人表示，建设运营"家乡味道体验中心"，是主流媒体发挥公信力与资源链接优势，服务国家发展大局的责任担当和创新实 践。中心将致力于打造一个集产品展示、文化体验、品牌发布与交易服务于一体的多功能、开放性平台，使其成为连接城乡产销的"前置仓"，展示地方风物 的"会客厅"，传递社会爱心的"新地标"。 据了解，"家乡味道体验中心"选址深圳罗湖区东门老街，这一战略布局旨在依托这一传统核心商圈的巨大客流与历史底蕴，探索构建一个集体验、文旅、公 益于一体的消费新业态。此举不仅为消费帮扶事业开辟了创新场景，也为东门这一历史悠久的商业街区注入了新的文化内涵与商业活力，助力其焕发新生。 该中心将 ...

未摘先订5000 吨！汕尾荔 枝"圈粉"京津冀 _南方+_南方 plus 6月5日，由汕尾 市农业农村局、 汕尾市商务局及 汕尾市荔枝龙眼 产业协会企业代 表组成的调研团 走进河北保定高 碑店开展汕尾荔 枝产销对接活 动。调研团一行 走进首衡高碑店 国际农产品交易 中心，并与首衡 集团有关负责人 和经销商进行产 品推介、座谈交 流，以首衡高碑 店市场为平台， 将汕尾荔枝精准 投送至京津冀消 费市场，进一步 推进汕尾荔枝破 圈出圈，加速布 局北方市场，实 现"南果北卖" 。 此次首衡之行， 既是汕尾荔枝 从"论斤 卖"到"论颗 秤"品种改良后 的又一次破圈尝 试，更是汕尾市 以市场为导向推 动荔枝产业高质 量发展的缩影。 随着科技赋能与 线下渠道优势的 深度融合，这颗 承载着岭南风味 与果农希望 的"金果果"，正 加速从山海之城 走向全国千家万 户的餐桌，为荔 农增收致富铺就 更广阔的道路。 汕尾市农业农村局副局长刘思文。 "汕尾是粤东最 大的荔枝主产 区，种植面积约 25万亩，预计今 年产量超10万 吨，种植超100 亩以上的企业和 大户有100多 家，主栽品种有 妃子笑、桂味及 汕尾本地培育的 凤山红灯笼、 ...