Core Viewpoint - The event "Bay Area Integration, Win-Win with Lychee" aims to promote the market potential of Shantou's unique lychee varieties and enhance the brand influence of Shantou lychee in the Greater Bay Area [3][4][42]. Group 1: Event Overview - The Shantou lychee promotion event took place on July 2, 2025, in Shenzhen, focusing on the introduction of Shantou's unique lychee varieties [2][4]. - The event was organized by the Shantou Municipal People's Government and aimed to connect Shantou's agricultural products with the Greater Bay Area market [42][43]. Group 2: Market Potential and Growth - Shantou's lychee export volume is expected to increase by over four times this year, driven by the establishment of four export registration bases and the support of leading enterprises like Zhongli Group [11][12]. - The local government is committed to enhancing the integration of the lychee industry and developing a range of products such as lychee preserves and lychee wine to expand market reach [12][13]. Group 3: Industry Development Strategy - The Shantou Lychee and Longan Association aims to revitalize old lychee orchards through ecological cultivation and systematic management, positioning Shantou as a high-end lychee production base in Guangdong [16][17]. - The brand "Shan Nong Ling Xian" has been registered as a national trademark, integrating local quality agricultural products to support rural revitalization [21][22]. Group 4: Product Diversity and Quality - Shantou's lychee industry emphasizes product diversification, featuring distinct varieties such as Fengshan Red Lantern and Meizi Xiao, which are highlighted for their quality and market potential [25][26][30]. - The unique climate and soil conditions in Shantou contribute to the cultivation of high-quality lychee varieties, enhancing their competitiveness in the market [32][33]. Group 5: Market Reception and Future Prospects - Shantou lychee has gained recognition in the Greater Bay Area market, with ongoing brand promotion expected to further increase market acceptance and provide income opportunities for local farmers [36][38]. - The event included a signing ceremony, indicating strong interest and commitment to advancing Shantou's agricultural product industry [39].

Core Viewpoint - The article highlights the successful promotion and sales of Shantou lychee in the Beijing-Tianjin-Hebei region, with a focus on establishing a stable supply chain and enhancing brand recognition for Shantou lychee in northern markets [5][52]. Group 1 - A research team from Shantou, including representatives from the agricultural and business sectors, conducted a market connection event in Baoding, Hebei, to promote Shantou lychee [2][3]. - The event aimed to facilitate the direct delivery of Shantou lychee to the Beijing-Tianjin-Hebei consumer market, enhancing the brand's presence in northern regions [4][5]. - Shantou is the largest lychee production area in eastern Guangdong, with an estimated planting area of approximately 250,000 acres and a projected production of over 100,000 tons this year [13][14]. Group 2 - The Shantou lychee industry is undergoing a transformation from bulk sales to more refined marketing strategies, including product quality improvements and branding efforts [8][36]. - The collaboration with Hebei Shouheng Agricultural Products Co., which is a major distribution hub in northern China, is expected to significantly enhance the market reach of Shantou lychee [26][50]. - The event resulted in a procurement agreement for 5,000 tons of Shantou lychee, indicating strong demand and potential for growth in the northern market [39][40]. Group 3 - The Shantou lychee varieties, such as "Feizi Xiao" and "Guiwei," are recognized for their superior quality and late market entry, making them well-suited for northern consumer preferences [45]. - The integration of technology and offline channels is helping to elevate the Shantou lychee brand, paving the way for higher market penetration and farmer income [9][10]. - Future plans include continued face-to-face connections between Shantou lychee producers and northern market buyers to further expand market opportunities [54].

Core Viewpoint - The article highlights the promising outlook for the Shantou lychee industry, with nearly half of the expected production already booked by buyers, driven by quality improvements and market expansion efforts [1][25]. Group 1: Production and Quality - Shantou's lychee production is expected to reach 100,000 tons by 2025, with a stable planting area of 250,000 acres, featuring various stable lychee varieties such as Feizixiao and Fengshan Hongdenglong [5][6]. - The region benefits from a unique climate that allows for a longer hanging period, resulting in lychees with better size, sugar content, and color [11]. - Despite a late start to the season due to weather conditions, the hanging rate for lychees is approximately 80-90% [15][16]. Group 2: Sales and Market Expansion - Shantou lychee has made significant strides in sales, with orders reaching 45,000 tons, nearly half of the total expected production [25][26]. - The lychee industry is actively expanding into high-end markets and has established connections with major markets such as the Pearl River Delta and Yangtze River Delta [27][28]. - Export growth has been stable for three consecutive years, with expectations to reach 200 tons this year, potentially exceeding a 200% growth rate [32][34]. Group 3: Technological and Agricultural Innovations - The local government and agricultural experts are providing advanced training in planting techniques to enhance lychee quality [18][20]. - Sustainable practices, such as green planting methods that reduce pesticide use, are being adopted to improve biodiversity and fruit quality [22].