Core Insights - The article highlights the rising popularity of the "Phoenix Crown" refrigerator magnet, which has become a cultural phenomenon and a must-buy item for visitors to the National Museum of China [1][2] - The sales milestone of 2 million units sold within a year indicates a significant consumer interest and engagement with museum-related merchandise [1] - The evolution of cultural and creative products (文创) in museums is discussed, with refrigerator magnets emerging as a leading category in the current market [2][3] Industry Development Stages - The development of museum cultural products can be categorized into four stages: 1.0 Stage: Simple souvenirs like replicas and basic printed items [2] 2.0 Stage: Practical cultural products, exemplified by the Palace Museum's "Zhao Zhu" headphones [2] 3.0 Stage: Cultural products evolve into IPs, integrating abstract designs with merchandise [2] 4.0 Stage: The current phenomenon where refrigerator magnets have become a significant product category [2] Emotional Value and Consumer Behavior - The concept of "emotional value" is identified as a key driver of sales, with young consumers attributing personal significance to refrigerator magnets as symbols of their experiences and social interactions [3][4] - The notion of "usefulness" is redefined, where emotional attachment and personal stories associated with each magnet outweigh traditional functional utility [4] - The collaboration between historical cultural heritage and contemporary youth trends is emphasized as a core aspect of museum merchandise [4]

Core Viewpoint - The event showcases mainland cultural and creative products at the 2025 Taipei Summer Travel Expo, promoting a new trend in tourism from mainland China to Taiwan [1][3]. Group 1: Event Overview - The event took place from July 18 to 21, organized by the Cross-Strait Tourism Exchange Association in Taipei, in collaboration with the China National Museum brands "Guo Bo Yan Yi" and "Guo Bo Mei Zhuan" [1][3]. - The theme of the exhibition is "Travel with Cultural Creativity," featuring the "Phoenix Crown Refrigerator Magnet" and other museum cultural products [1][3]. Group 2: Product Highlights - The exhibition includes 24 booths showcasing over 40 cultural creative products across seven themes, such as the "Phoenix Crown Series" and "Peach Blossom Cave Series" [3]. - The "Guo Bo Mei Zhuan" section features creative food items like Phoenix Crown coffee, cakes, ice cream, and lollipops, attracting many visitors [3]. Group 3: Cultural Significance - The museum's cultural products aim to "revive" static artifacts, presenting traditional Chinese culture in a lively and engaging manner, making it a new trend in cultural tourism [3]. - Data indicates that in 2024, 4.023 million Taiwanese people are expected to visit mainland China, marking a 54.3% increase year-on-year, encouraging more Taiwanese to experience mainland tourism [3]. Group 4: Additional Features - The exhibition area also includes sections for mainland tourism resources, stamp collection, Hanfu experience, and consultations for Taiwan residents [5]. - Several mainland airlines and travel agencies participated, providing information about travel to mainland China [5].

Group 1 - The main theme of the 2025 International Museum Day in Hainan is "The Future of Museums in a Rapidly Changing Society" [3] - A series of activities were organized, including a cultural creative product competition, a treasure appraisal event, and a youth roundtable discussion [3] - The cultural creative product competition is open for submissions from May 18 to August 18, targeting professionals, research institutions, and cultural enthusiasts [3] Group 2 - The event featured the launch of several cultural creative products from various museums in Hainan, showcasing items like the Nanhai Elf series dolls and traditional handicrafts [3] - Partnerships were established between the China (Hainan) Nanhai Museum and several organizations, including China Post and Sichuan Wuliangye, to promote collaborative products [4] - A strategic cooperation framework agreement was signed between the Hainan Museum and Hainan Youli Tourism Culture Group, among other collaborations [4] Group 3 - As of early May, Hainan has 57 registered museums, including 23 state-owned and 34 non-state-owned, creating a diverse cultural display network [5] - In the past year, Hainan hosted over 2,000 exhibitions and educational activities, attracting more than 7.98 million visitors, marking a historical high [5] - The province has successfully organized influential exhibitions, contributing to the promotion of Hainan's culture and national spirit [5]

Group 1: Museum Engagement and Visitor Experience - The popularity of the "Sisters" figurines at the Luoyang Museum has led to an increase in young visitors wearing Hanfu to take photos with the artifacts, reflecting a trend of cultural engagement among youth [10][11] - The museum has adjusted its exhibition layout to enhance visitor experience by relocating the "Sisters" figurines to a more accessible display area, allowing for better interaction and photography opportunities [11] - Young people are increasingly valuing emotional experiences in museums, shifting the focus from mere object display to human connection, which is becoming a new exploration direction for many museums [12] Group 2: Innovative Museum Spaces and Cultural Products - The Gansu Provincial Museum has created an immersive space called "Home of the Green Horse and Friends," where visitors can interact with life-sized sculptures and engage in themed activities, attracting hundreds of visitors daily [14][15] - The museum's creative team, composed of individuals under 30, has successfully transformed the image of the bronze galloping horse into a relatable cultural icon, enhancing visitor engagement through innovative design [15] - The Jiangsu province's "Home Viewing Big Exhibitions" initiative has seen significant visitor turnout, with a notable increase in sales of cultural products, indicating a growing trend in museum economics [19] Group 3: Cultural IP Development and Modernization - The Hunan Museum has revitalized the "cat" motif from the Western Han Dynasty, creating a series of modern cultural products that resonate with younger audiences, showcasing the potential of cultural IP development [21][22] - The museum has integrated dining experiences and cultural activities, such as themed food and merchandise, into its offerings, enhancing the overall visitor experience and engagement with historical artifacts [22] - The online platform "Shanhai" launched by the Hunan Museum features over 32,000 artifacts, providing a digital museum experience that attracts significant online participation [22]