Core Insights - Huang Zitao's sanitary napkin brand "Duo Wei" launched on May 18, achieving over 400 million yuan in GMV within a short time, indicating strong market demand and consumer interest [1][2] - The sanitary napkin market in China is highly competitive and fragmented, with major brands holding less than 30% market share collectively, suggesting opportunities for new entrants despite challenges [2][4] - The industry faces significant barriers to entry, including high marketing costs and reliance on established supply chains, making it difficult for startups to survive [4][5] Company Overview - "Duo Wei" is co-founded by Huang Zitao, Xie Ruidong, and Wu Yue, with production facilities located at Qianzhiyah, which has invested 275 million yuan in automated production lines [2] - Xie Ruidong is the CEO of Yaowang Technology, a leading player in live-streaming e-commerce, while Wu Yue has over 20 years of experience in the maternal and infant industry [2] Market Dynamics - The sanitary napkin market in China has reached a saturation point with a penetration rate of 100%, making it challenging for new players to gain traction [4][5] - The overall market size is estimated at 96.3 billion yuan in 2023, which may not be attractive enough for significant capital investment [5] Consumer Behavior - Consumers prioritize safety and hygiene when choosing sanitary products, often opting for established brands, which limits the potential for new entrants to differentiate their products [5] - There is a segment of consumers who are price-sensitive, indicating a potential market for lower-cost alternatives if effective distribution channels can be established [6]