Core Viewpoint - The automotive industry is currently facing a heated debate over "price wars," with industry leaders advocating for competition based on technology, experience, and management rather than pricing strategies [1][2]. Group 1: Industry Responses to Price Wars - NIO's CEO, Li Bin, emphasized the need to focus on "rolling technology" instead of engaging in price wars [1]. - Changan Automobile's VP, Deng Chenghao, stated that future competition will revolve around "rolling technology" and "rolling experience," advocating for a strategy that broadens product offerings [1]. - The China Association of Automobile Manufacturers highlighted that chaotic price wars are detrimental to industry profitability and called for adherence to fair competition principles [1]. Group 2: Internal Transformations and Performance - NIO is undergoing significant internal restructuring, particularly within its second brand, with early signs of improved cost control and efficiency, including a 40% reduction in frontline staff while expecting a 40% increase in delivery volume for May [2][4]. - XPeng Motors' CEO, He Xiaopeng, expressed confidence in exceeding profitability targets by Q4 2025, attributing this to a focus on technology, organization, and global business systems [6][8]. Group 3: Strategic Focus on Technology and Experience - Deep Blue Automotive aims to differentiate itself through superior product, technology, service, and user experience, distancing itself from low-price strategies [8]. - The company has implemented a price protection strategy valid until June 30, 2026, emphasizing the importance of user experience as the "soul" of the automotive industry [8]. - GAC Group's VP, He Xianqing, stated that in a competitive market, price reflects value, and the company is committed to providing value beyond pricing through technological innovations [10][12]. Group 4: Technological Advancements - GAC Group has invested over 55 billion in R&D, developing advanced technologies such as super-fast charging batteries and high-performance chips, which enhance product quality and safety [12][13].