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北京纯血打工人,为啥都有一件黑色羽绒服?
3 6 Ke· 2025-10-31 08:17
Core Viewpoint - The article discusses the dominance of black down jackets in Beijing during the winter season, highlighting their popularity and the cultural significance they hold among residents [1][2][4]. Group 1: Popularity and Market Trends - Black down jackets have become the go-to winter attire in Beijing, with a significant increase in their presence both online and offline during the shopping season [2][4]. - Data from the 2023 Global Apparel Color Trend Report indicates that black down jackets account for 42% of winter outerwear sales, while a report from JD.com shows they represent 49.6% of transaction value in the warm clothing category [26][29]. - The article notes a shift in consumer preference from other winter wear, such as three-in-one jackets, to black down jackets due to their practicality and comfort [8][18]. Group 2: Cultural and Social Implications - The black down jacket has evolved into a symbol of practicality and efficiency for Beijing's working population, reflecting a lifestyle that prioritizes functionality over fashion [30][39]. - Wearing a black down jacket provides a sense of belonging and safety in the crowded urban environment, creating a collective identity among wearers [29][40]. - The article suggests that the choice of black down jackets transcends fashion, serving as a unifying garment that minimizes social distinctions and promotes a sense of community among diverse individuals [41][43].