Core Insights - The 2025 China (Chengdu) Performance Trade Fair showcased the robust growth of the Chinese performance market, with a record attendance of 12,000 professional participants, 35,000 visitors, and a signing amount of 608 million yuan, alongside over 1 billion yuan in cooperation intentions [2][3][17] Industry Overview - The overall revenue of the national performance market in 2024 is projected to reach 79.629 billion yuan, marking a year-on-year increase of 7.61%. Ticket sales are expected to contribute 57.954 billion yuan, while other revenues will account for 21.675 billion yuan [3][18] - The performance market is experiencing a shift towards high-quality productions, with a notable reduction in regional supply disparities and a more balanced distribution of large-scale performances across the country [3][18] Cross-Industry Collaboration - "Cross-industry collaboration" has emerged as a key theme in the performance market, facilitating new business models and consumption spaces. The trade fair included presentations from local cultural and tourism departments to promote investment projects and performance content needs [3][4][18] - The event resulted in 35 project signings, with significant collaborations in Sichuan, including the "Chengdu Arts Center Performance Cluster" and the "Hot Wave Flying Galaxy Left Bank Music Festival" [4][18] Economic Impact - The trade fair significantly boosted local tourism, with over 30% of attendees choosing to extend their stay in Chengdu, contributing approximately 69 million yuan to the local economy through dining, accommodation, and shopping [4][18] - The Chengdu performance market is projected to host 32,000 commercial performances in 2024, attracting 12.5 million attendees and generating nearly 3 billion yuan in ticket sales, with large-scale performances driving a total consumption of 13 billion yuan [7][8] Original Content Development - The trade fair emphasized the importance of original productions, with a focus on incubating high-quality works. A "Potential New Works Investment Conference" was held to explore pathways for original productions and their market potential [5][19] - Notable projects, such as the musical "This Life Must Drive" and immersive drama "Once Upon a Mountain," received significant interest from multiple investment institutions, indicating a strong market for innovative content [5][6][19] Future Trends - The performance market is expected to continue evolving, with a shift from a single ticket sales economy to a comprehensive experience economy, enhancing the synergy between music events and urban development [13][14] - The 2024 data indicates that large-scale performances, particularly concerts and music festivals, are becoming key drivers of urban consumption, with over 60% of attendees traveling from other cities to participate [13][14]