近期，高星级酒店美食摆摊，全国各地多有高端酒店物业"甩卖"而无人问津。今年暑期，本应是旅游旺 季但酒店业"唉声一片"。业界在探索也在思考，当酒店业步入深度调整的复杂周期，如何破局重生？8 月8日-9日深圳举办的"中国品牌节"之"酒店业周期破局"论坛上聚焦了该论题。 消费市场在变化 教育部旅游管理教指委副主任、教育部旅游管理专业国家虚拟教研室主任、中国旅游与酒店投资人联盟 主席马勇在分享中讲起一个数字，"现在很多消费者是按情绪来消费，如果能让客人共情的，就买单， 否则就是特种兵旅游，不住宿，不消费。比如说大唐不夜城每晚的游客流量10万人以上，但是人均消费 不到8毛钱"。 著名企业管理专家、品牌营销专家、金必德经济管理研究院院长沈青也介绍，"我规划过的大理古城， 过去游客人均消费是1000-1500，现在的人均消费只有500块钱；住酒店的人少一点，省一点，对酒店的 价格的敏感度越来越高"。 因此，面对消费市场的变局，企业应该如何来变，如何来重新定位，如何来进行业态和盈利模式的创 新？当前，经济增长从粗放式的高速增长到缓慢高质量发展增长，企业的发展动能已切换，企业的发展 逻辑也要跟着发生变化。 如何应对"人均消费不 ...

Core Insights - The current performance market is experiencing explosive growth, and "breaking the circle" is essential for enhancing product competitiveness and providing more value to consumers [2][3] - "Breaking the circle" can be understood from two dimensions: supply-side innovation and marketing strategies [2] - The performance industry is witnessing various innovative models, such as concerts held at sunrise and collaborations between artists and local institutions to enhance the consumer experience [2] - The marketing aspect involves leveraging internet platforms to reach new customer segments, resulting in a significant increase in first-time concert attendees [2] - The concept of "breaking the circle" reflects a structural transformation in China's consumption market, with consumers increasingly willing to invest in immersive experiences [2] - Cross-industry collaboration has become a frequent term in the industry, indicating a trend towards integrated experiences [2][3] Industry Trends - The economic benefits generated by the integration of cultural and tourism sectors are noteworthy, with ticket platforms optimizing the purchasing experience and enhancing services [3] - Companies are encouraged to exceed customer expectations and explore industry integration to empower one another [3] - AI technology is reshaping consumer decision-making processes and presenting new challenges, yet the growth trajectory of the industry remains positive [3]

Core Insights - The 2025 China (Chengdu) Performance Trade Fair showcased the robust growth of the Chinese performance market, with a record attendance of 12,000 professional participants, 35,000 visitors, and a signing amount of 608 million yuan, alongside over 1 billion yuan in cooperation intentions [2][3][17] Industry Overview - The overall revenue of the national performance market in 2024 is projected to reach 79.629 billion yuan, marking a year-on-year increase of 7.61%. Ticket sales are expected to contribute 57.954 billion yuan, while other revenues will account for 21.675 billion yuan [3][18] - The performance market is experiencing a shift towards high-quality productions, with a notable reduction in regional supply disparities and a more balanced distribution of large-scale performances across the country [3][18] Cross-Industry Collaboration - "Cross-industry collaboration" has emerged as a key theme in the performance market, facilitating new business models and consumption spaces. The trade fair included presentations from local cultural and tourism departments to promote investment projects and performance content needs [3][4][18] - The event resulted in 35 project signings, with significant collaborations in Sichuan, including the "Chengdu Arts Center Performance Cluster" and the "Hot Wave Flying Galaxy Left Bank Music Festival" [4][18] Economic Impact - The trade fair significantly boosted local tourism, with over 30% of attendees choosing to extend their stay in Chengdu, contributing approximately 69 million yuan to the local economy through dining, accommodation, and shopping [4][18] - The Chengdu performance market is projected to host 32,000 commercial performances in 2024, attracting 12.5 million attendees and generating nearly 3 billion yuan in ticket sales, with large-scale performances driving a total consumption of 13 billion yuan [7][8] Original Content Development - The trade fair emphasized the importance of original productions, with a focus on incubating high-quality works. A "Potential New Works Investment Conference" was held to explore pathways for original productions and their market potential [5][19] - Notable projects, such as the musical "This Life Must Drive" and immersive drama "Once Upon a Mountain," received significant interest from multiple investment institutions, indicating a strong market for innovative content [5][6][19] Future Trends - The performance market is expected to continue evolving, with a shift from a single ticket sales economy to a comprehensive experience economy, enhancing the synergy between music events and urban development [13][14] - The 2024 data indicates that large-scale performances, particularly concerts and music festivals, are becoming key drivers of urban consumption, with over 60% of attendees traveling from other cities to participate [13][14]