Core Insights - The rise of health-conscious products, particularly the ginseng and snow fungus drink, reflects a shift in consumer demand towards lighter, everyday nourishment options [1][3] - The market for ginseng and snow fungus drinks is experiencing rapid growth, with a reported annual increase of over 30% for ready-to-drink beverages containing these ingredients, particularly among women aged 25-40 [3] Industry Trends - The current market for ginseng and snow fungus drinks is characterized by a proliferation of brands but also a notable homogenization of products [5] - Traditional brands leverage raw material advantages to launch ready-to-drink versions, while new food brands attract younger consumers with claims of "0 sugar, 0 additives" and "small molecule absorption" [5] - Cross-industry brands enhance emotional value through trendy packaging and collaborations [5] Challenges in the Market - The industry faces three main challenges: 1. Variability in raw material quality, with different types of ginseng and snow fungus affecting flavor and efficacy [5] 2. Ambiguous functional claims that lack clear validation, making it difficult to build long-term consumer trust [5] 3. Differentiation challenges for small brands that often rely on contract manufacturers, leading to insufficient product differentiation [5] Opportunities for Brands - To meet consumer demands for effective and hassle-free products, brands need to establish barriers in raw material sourcing, process innovation, and scenario adaptation [5] - Utilizing high-quality ingredients, such as five-year-old ginseng and first-harvest snow fungus, along with innovative cooking techniques, can enhance product quality [5] - Professional supply chain support is crucial for brands to quickly develop differentiated products and reduce trial-and-error costs [5] Role of Specialized Companies - Companies like Zhen Siyuan are emerging as key players in the market by providing comprehensive support for brand growth, leveraging their experience in the health food sector [7] - They offer capabilities from direct sourcing of raw materials to flexible production, allowing brands to customize formulations and ensure product safety [7] - As the market transitions from a novelty phase to a quality competition phase, specialized contract manufacturers may become essential for brands seeking to differentiate themselves [7]