Core Insights - The report from Hongcan Industry Research Institute highlights the trends in new product launches within the restaurant industry, focusing on six major categories as of June 2025 [1][3]. Group 1: Overall Market Trends - In June 2025, 177 out of 330 monitored brands launched new products, representing 53.6% of the sample [3]. - A total of 785 new products were launched across the six categories, showing a decrease of 14.1% compared to May [5]. - The categories of Western fast food, noodle dishes, tea drinks, coffee drinks, bakery, and hot pot were monitored, with varying trends in new product launches [3][5]. Group 2: Category-Specific Insights Western Fast Food - 20 brands launched 66 new products, with desserts leading at 24.2% of the total, followed by pizza at 21.2% [8][10]. - Innovations focused on ingredient fusion and local flavors, with significant emphasis on filling and flavor innovations [10] [11]. Noodle Dishes - 21 brands introduced 65 new products, with mixed noodles and drinks being the core focus, accounting for over 40% of new launches [11][13]. - Local and wild ingredients were highlighted as key innovation points in toppings [13]. Tea Drinks - 64 brands launched 245 new products, with fruit tea leading the category [16]. - The price range for new tea products was primarily between 15-20 yuan and 10-15 yuan, indicating a focus on affordability [16]. Coffee Drinks - 23 brands introduced 78 new products, with fruit elements dominating at 71.2% of the total [20][23]. - The trend shows an increase in the use of coffee liquid bases combined with other bases [23]. Bakery - 33 brands launched 263 new products, with cakes being the most popular category at 57.8% [25]. - Seasonal and health-oriented products were emphasized, particularly for summer [25]. Hot Pot - 16 brands introduced 68 new products, with hot pot ingredients making up 54.4% of the new launches [26][29]. - Emphasis was placed on the quality of ingredients and traditional preparation methods [27][29].

Core Insights - The rise of "ice milk" as a summer beverage trend is driven by its refreshing qualities and innovative flavors, making it a popular choice among consumers [1][3][5] Group 1: Product Launches and Sales Performance - Tea Baidao's lychee ice milk and other variants have achieved significant sales, with over 12 million cups sold in one month, consuming 150 million fresh lychees [1] - Nayuki's grapefruit matcha ice milk has gained popularity, with a previous product, peach ice milk, boosting sales by 290% during a promotional period [3] - The ice milk series from Cha Pao Bu has become a top seller, accounting for over 20% of their product sales [3] Group 2: Market Trends and Consumer Preferences - The "ice milk" trend is not limited to major brands; smaller milk specialty stores are also launching ice milk products, indicating a broader market appeal [5] - The term "ice" in the product name directly addresses consumer needs for cooling beverages during summer, enhancing its marketability [6][8] - The popularity of ice milk reflects a shift towards lighter, refreshing dairy beverages, contrasting with traditional heavy milk drinks [11][13] Group 3: Future Market Potential - The success of ice milk suggests significant market potential for refreshing dairy beverages, prompting brands to explore seasonal variations and new flavor combinations [15] - Innovations in dairy technology are enabling the development of products that maintain the balance of fruit acidity and milk creaminess, enhancing the overall taste experience [17] - Future beverage innovations may focus on adapting to specific consumer scenarios, such as low-caffeine options for afternoon tea or hydration-focused drinks for post-exercise [18]