Core Viewpoint - The evolution of language is influenced by the shift from written communication to short video formats, which prioritize emotional engagement over logical structure [4][5][25]. Group 1: Changes in Communication Style - Traditional written communication emphasizes structure and logical progression, while short video communication focuses on emotional hooks and immediate engagement [2][3][4]. - The audience's attention span has shifted, leading to a preference for quick, impactful messages rather than detailed reasoning [14][25]. Group 2: Language Functionality - Written language aims to build worldviews and values, whereas short video language seeks to create a sense of immediacy and emotional resonance [6][7]. - Short video language compresses logical tasks, requiring quick delivery of engaging content that resonates emotionally with viewers [9][10]. Group 3: Techniques for Effective Short Video Communication - To adapt to short video formats, communicators should focus on revealing emotions while subtly embedding logic within the narrative [17][18]. - Visual storytelling is crucial; using scenes and actions rather than abstract concepts enhances viewer engagement [21][22]. Group 4: Integration of Different Communication Forms - There should be a balance between the depth of written content and the engaging style of short videos, allowing for a comprehensive understanding while maintaining viewer interest [26][27].