Core Viewpoint - The article discusses the evolution of language in the context of media changes, particularly focusing on how short video content has transformed communication styles, favoring emotional engagement over logical structure [2][20]. Group 1: Language Evolution - Language has a lifecycle, with traditional written forms emphasizing structure and logic, while short video formats prioritize emotional hooks and direct engagement [1][2]. - The shift in communication reflects a broader change in audience attention spans and preferences, moving from detailed reasoning to immediate emotional responses [11][20]. Group 2: Comparison of Written and Video Language - Written language tends to build a worldview and value system, while short video language creates a sense of immediacy and emotional connection [4][5]. - In written form, complex ideas are elaborated with evidence and reasoning, whereas short videos condense these ideas into impactful statements that resonate emotionally with viewers [10][20]. Group 3: Techniques for Short Video Language - To adapt to short video formats, one should focus on expressing emotions and underlying logic subtly, rather than explicitly detailing logical chains [13][15]. - Visual language should be prioritized over abstract concepts, using imagery and scenarios to convey messages effectively [16][18]. Group 4: Importance of Attention in Communication - In an era of scarce attention, the ability to communicate clearly is essential, but the ability to engage directly and emotionally is even more valuable [21][20].

Core Viewpoint - The evolution of language is influenced by the shift from written communication to short video formats, which prioritize emotional engagement over logical structure [4][5][25]. Group 1: Changes in Communication Style - Traditional written communication emphasizes structure and logical progression, while short video communication focuses on emotional hooks and immediate engagement [2][3][4]. - The audience's attention span has shifted, leading to a preference for quick, impactful messages rather than detailed reasoning [14][25]. Group 2: Language Functionality - Written language aims to build worldviews and values, whereas short video language seeks to create a sense of immediacy and emotional resonance [6][7]. - Short video language compresses logical tasks, requiring quick delivery of engaging content that resonates emotionally with viewers [9][10]. Group 3: Techniques for Effective Short Video Communication - To adapt to short video formats, communicators should focus on revealing emotions while subtly embedding logic within the narrative [17][18]. - Visual storytelling is crucial; using scenes and actions rather than abstract concepts enhances viewer engagement [21][22]. Group 4: Integration of Different Communication Forms - There should be a balance between the depth of written content and the engaging style of short videos, allowing for a comprehensive understanding while maintaining viewer interest [26][27].