原研药市场调整
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跨国药企的中国“棋局”:进退间找寻“价值竞争”定位
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-27 07:02
Core Insights - The recent announcement by the National Medical Products Administration (NMPA) to cancel the registration of 80 drugs, primarily from foreign pharmaceutical companies, reflects strategic market adjustments rather than a long-term withdrawal from the Chinese market [1][2][11] - The Chinese medical market is projected to grow significantly, from $1.4 trillion in 2014 to $2.1 trillion by 2030, indicating strong potential for both foreign and domestic pharmaceutical companies [1][8] Group 1: Market Dynamics - Over 55% of the canceled drug registrations are from foreign or joint-venture pharmaceutical companies, highlighting their significant presence in the market [1] - The reasons for drug cancellations include raw material shortages, declining market performance, and competitive pressures from centralized procurement policies [2][3] - The market is experiencing a dual phenomenon of "exit and return," where some original research drugs are leaving the market while others are re-entering after strategic adjustments [1][4] Group 2: Strategic Adjustments - Companies like Sanofi and GSK have withdrawn certain products due to poor sales performance and competitive pricing pressures from domestic firms [2][3] - The trend of original research drugs exiting the market is seen as a temporary strategy to avoid damaging brand value in a highly competitive environment [5][11] - The return of some original research drugs, such as the enzyme replacement therapy for a rare disease, demonstrates the feasibility of re-entering the market through policy channels [4][5] Group 3: Future Opportunities - The Chinese pharmaceutical market is expected to see a shift towards innovative drugs, with their market share projected to increase from 34% in 2024 to nearly 60% by 2030 [9][10] - Cross-border collaborations are on the rise, with a significant increase in partnerships between Chinese and American companies, indicating a growing interest in the Chinese market [10][11] - Companies are encouraged to focus on value competition rather than price competition, particularly in the context of an aging population and increasing demand for quality medications in county-level markets [7][11]