Group 1 - Zhao Lusi has become the most followed individual on Xiaohongshu, surpassing 20 million followers, making her the first and only person to achieve this milestone on the platform [1][2][3] - Xiaohongshu's daily active users have exceeded 300 million, yet it has not cultivated a top-tier influencer comparable to those on platforms like Bilibili or Weibo [2][9] - The platform has shifted its strategy to support Zhao Lusi, who has been actively engaging in live streaming, with at least 10 live sessions in August alone, each attracting millions of viewers [2][19] Group 2 - Xiaohongshu's official accounts have publicly celebrated Zhao Lusi's achievements, indicating a strong endorsement from the platform [3][5] - Historically, Xiaohongshu has been cautious about the influence of celebrities, but recent changes suggest a willingness to embrace high-profile figures like Zhao Lusi [6][9] - The platform's content ecosystem has emphasized user-generated content (UGC), with 90% of its content coming from individual creators, reflecting a commitment to a diverse community [8][10] Group 3 - The community culture of Xiaohongshu contrasts with the media-centric nature of platforms like Weibo, which has established itself as a public opinion arena [9][10] - Recent trends indicate that while celebrity endorsements can temporarily boost user engagement, they may undermine the original community dynamics [22][23] - Xiaohongshu's attempts to cultivate top influencers have faced challenges, as evidenced by the declining engagement of previously popular figures [10][19]