Core Viewpoint - The recent announcements from various liquor companies, including Sichuan Water Well, indicate a strategic shift towards controlling inventory and stabilizing pricing in response to market fluctuations and channel disruptions [1][3][11] Group 1: Company Actions - Sichuan Water Well announced a halt on the sale of its "Zhen Niang No. 8" 500ml product across all channels and implemented measures to stabilize the value chain and manage promotions during the 618 sales period [1] - The company emphasized the importance of maintaining a stable pricing system to boost market confidence and support the steady development of its core products [1] - Other liquor companies, such as Luzhou Laojiao and Wuliangye, have also issued stop-sale notices and are focusing on inventory reduction and ensuring distributor profitability [3][5] Group 2: Industry Trends - The liquor industry is experiencing a trend of inventory control and price stabilization as companies respond to market adjustments and unstable terminal prices [5][6] - Industry leaders are advocating for measures to ensure distributor profitability, which is seen as essential for maintaining active sales efforts and preventing price erosion [6][11] - Recent data indicates significant profit declines for liquor distributors, highlighting the need for companies to support their partners to avoid excess inventory and price drops [5][6] Group 3: E-commerce and Market Regulation - Sichuan Water Well has taken strict actions against violations of company policies during the 618 promotion, including penalties and termination of partnerships [1][7] - Other companies, such as Wuliangye and Jian Nan Chun, have also raised concerns about counterfeit products being sold through e-commerce platforms, urging consumers to purchase through official channels [8][10] - The industry is increasingly focused on transparency and traceability to combat counterfeit products and ensure consumer trust [11]