Core Insights - The report highlights that travel has become an essential escape for modern individuals amid increasing societal anxiety and competition, with diverse value orientations and experiences emerging among travelers [5][6][27]. Group 1: Travel Trends - Domestic travel in China is projected to reach 5.615 billion trips in 2024, reflecting a year-on-year growth of 14.8% compared to 2023 [8]. - Social media engagement related to travel has surged, with a 180% increase in travel-related content volume in 2024 [8]. - The popularity of "staycation" and nearby city trips has risen, particularly among urban workers seeking to escape the monotony of daily life [15][18]. Group 2: Travel Preferences - "Reverse travel" is gaining traction, with travelers exploring lesser-known cities for unique cultural experiences and local cuisine [5][27]. - Seasonal travel is becoming more prominent, with specific destinations favored in different seasons, such as Nanjing and Kunming in spring, and Harbin and Changbai Mountain in winter [5][27]. - The trend of "extreme outbound travel" is emerging, where urban professionals maximize their weekends by traveling abroad without taking leave, with popular destinations including Hong Kong and Vietnam [22][24]. Group 3: International Travel - The easing of global visa policies and the recovery of international flight routes are contributing to a resurgence in outbound tourism, with travelers increasingly favoring visa-free destinations [27][30]. - In 2024, the outbound tourism market for Chinese citizens is approaching pre-pandemic levels, with Southeast Asia being the top choice for travelers [28][30]. - The volume of social media content related to visa-free travel has increased by 34% year-on-year, indicating a growing interest in exploring these destinations [30][31].