Core Insights - The report highlights a shift in travel motivations, with a growing trend of seeking "escape from work" experiences, leading to increased interest in short trips and unique destinations [2][4][5] Group 1: Travel Trends - The concept of "escaping from work" has become a new travel motivation, with weekend trips gaining popularity among professionals [2] - The volume of discussions around weekend travel topics surged by 322% in the first half of 2025, indicating a strong interest in local getaways and staycations [2] - The Long Triangle region has developed a "three-hour leisure circle," facilitating easy access to nature and outdoor activities [2][21] Group 2: International Travel Preferences - The willingness of Chinese tourists to travel abroad has significantly increased, with outbound travel numbers nearing pre-pandemic levels in 2024 [3] - Visa-free policies have made international travel more accessible, contributing to a 34% increase in social media discussions related to outbound travel [3] - Emerging destinations in Eastern Europe, such as Serbia and Georgia, are gaining popularity due to their unique landscapes and easier visa processes [3] Group 3: Local and Cultural Travel - There is a notable rise in "reverse travel," where tourists are exploring small towns and less commercialized areas, with a 76.4% increase in travel to county-level destinations in 2024 [4] - Cultural pilgrimage tourism is on the rise, with significant interest in heritage sites and local traditions, as evidenced by a 345% increase in discussions around cultural experiences in Shanxi [5] - Seasonal travel planning is becoming a trend, with travelers seeking unique experiences tied to specific times of the year [5] Group 4: Social Media and Engagement - In 2024, domestic travel participation reached 5.615 billion, reflecting a 14.8% year-on-year growth, with travel-related content on social media increasing by 180% [11] - Engagement with travel-related content on social media platforms has also seen a 25% increase, indicating a growing interest in travel planning and sharing experiences [11] Group 5: Weekend Travel Dynamics - The "weekend warrior" trend is emerging, where professionals maximize their weekends for travel, often flying to nearby countries and returning to work by Monday [25] - Popular weekend destinations include Hong Kong, Macau, and Southeast Asian countries, with significant growth in travel volume to these locations [25]

Core Insights - The upcoming National Day holiday coinciding with the Mid-Autumn Festival has led to a significant increase in travel demand, with a 130% year-on-year rise in the number of travelers during the holiday period [1] - Domestic flight ticket bookings have surpassed 5.93 million as of September 19, with a daily booking increase of approximately 28% compared to the same period last year [4] - Popular travel destinations are seeing high demand, with certain flights already reaching an 80% occupancy rate, particularly for routes from Chengdu to major cities like Beijing and Shenzhen [4] Domestic Travel Trends - Travelers are increasingly interested in destinations known for autumn scenery, with search terms related to "autumn viewing" and "coastal" experiences doubling compared to August [6] - The ticket booking volume for destinations like Yulin in Shaanxi and Jixi in Heilongjiang has seen significant increases, with Yulin's bookings rising nearly 100% and Jixi's by 79% [6] - The average price of domestic tickets remains stable compared to last year, showing a pattern of higher prices for popular and remote destinations while lesser-known locations gain popularity [6] International Travel Trends - Chinese tourists are booking flights to 690 cities globally, with new destinations including Murmansk in Russia and Buffalo in the USA [10] - The fastest-growing international ticket bookings are for countries like Saudi Arabia, Belgium, and Greece, with some destinations seeing over a 100% increase compared to last year [10] - The introduction of visa-free policies has boosted ticket bookings to countries within the Shanghai Cooperation Organization, with Uzbekistan's bookings increasing by 3.3 times and Kazakhstan's by 2.3 times [10] Airline Industry Response - Airlines are proactively optimizing their capacity and enhancing international services to meet the increased travel demand during the holiday [12] - Specific adjustments include deploying wide-body aircraft on popular international routes and improving customer service features such as multilingual support and in-flight WiFi [12]

Core Insights - The upcoming 8-day holiday period combining the Mid-Autumn Festival and National Day is expected to create a peak in travel bookings and ticket sales in China [1][2] - There is a significant increase in domestic travel intentions, with over 30% of working individuals opting for extended holidays, leading to a 30% year-on-year growth in domestic travel willingness [2][6] - The railway and aviation sectors are anticipated to experience the largest passenger flow in history, with railway passenger numbers expected to reach 219 million, a 12.3% increase from the previous year [1][2][3] Travel Trends - The trend of "串游" (multi-city travel) is gaining popularity, with consumers preferring to explore multiple destinations during the long holiday [5][6] - There is a notable increase in interest for less popular destinations, with hotel bookings in cities like Luzhou and Ma'anshan rising over threefold [6][7] - The demand for family-oriented travel experiences is also on the rise, with significant increases in bookings for theme parks and family-friendly accommodations [7][8] Booking and Transportation Insights - The booking pace for travel products has accelerated, with flight and hotel reservations surpassing last year's levels, and some categories exceeding the 2023 holiday figures [2][3] - The railway department is implementing strategies to optimize ticket sales and increase capacity, including the addition of temporary trains and night services during peak travel times [4][3] - The average daily ticket bookings for domestic flights have increased by over 26% compared to the previous year, indicating a robust demand for air travel [2][3] International Travel Dynamics - The long holiday is expected to boost outbound travel, with international flight searches increasing by 60% year-on-year [8][9] - Popular destinations for outbound travel include Japan, South Korea, and Southeast Asian countries, with a notable rise in interest for countries with visa-free policies [8][9] - The trend of "slow travel" is emerging among younger Chinese tourists, who are seeking authentic local experiences and activities [9]

Group 1: Flight Booking Trends - Domestic flight bookings in China are experiencing a peak as the Mid-Autumn and National Day holidays approach, with average ticket prices remaining stable compared to last year, showing a "high at both ends, low in the middle" trend [1] - Flight search popularity has increased by over 30% year-on-year, with cities like Beijing, Chengdu, and Shanghai being the top searched destinations for the holiday [1] - Lesser-known destinations are gaining popularity, with cities like Yining and Luzhou seeing search interest increase by over 60% [1] Group 2: Price Fluctuations - Significant price increases have been observed for flights from Hangzhou to popular cities, with prices for flights to Chengdu rising from 511 yuan to 1205 yuan, a 135% increase [2] - On October 1, prices for flights from Hangzhou to Beijing and Guangzhou were relatively lower, at 634 yuan and 672 yuan respectively, compared to the previous days [2] - To avoid high travel costs, travelers are advised to consider departing after October 3, as prices are expected to drop before rising again during the return period [2] Group 3: Airline Capacity Expansion - Airlines are increasing flight frequencies to meet travel demand during the holiday, with Xiamen Airlines adding 126 flights to popular routes [2] - Hangzhou Airport is expanding its international routes, including the resumption of flights to Vientiane and increased frequencies to Hanoi, enhancing connectivity to Southeast Asia [3] - New routes to Jakarta and increased flights to Kuala Lumpur and Singapore are also being introduced, expanding the airport's network [3]

Core Insights - The report by Tongcheng Travel predicts that the upcoming Mid-Autumn and National Day holidays will see a rise in domestic tourism driven by elements like "red tourism, autumn scenery, and moon viewing" [1] - The outbound travel market is supported by continuously optimized visa-free policies, with long-haul destinations seeing a significant increase in visa issuance compared to short-haul destinations since August 2025 [1] Domestic Travel Trends - Domestic flight search volume has increased by over 30% year-on-year as of September 11, indicating a strong demand for travel during the holidays [3] - The average price of domestic flights remains stable compared to last year, with higher prices at the beginning and end of the holiday period, while mid-holiday prices are lower [3] - Popular domestic travel destinations include major cities like Beijing, Chengdu, and Shanghai, which are known for their rich cultural and natural resources [3] - Lesser-known destinations have also gained popularity, with cities like Yining and Luzhou seeing over 60% year-on-year growth in flight search volume [3] Hotel Booking Trends - High-quality hotel bookings have seen a year-on-year increase of over 20%, with "viewing" and "moon appreciation" keywords experiencing a 117% increase in search volume [5] - Certain vacation hotels have sold out their scenic room types 30 days in advance, indicating strong demand [5] - Popular autumn viewing destinations for hotel bookings include regions like Sichuan and Inner Mongolia, with over 30% growth in booking heat [5] Travel Package Preferences - High-quality hotel packages that combine accommodation, dining, and leisure activities are increasingly popular, particularly in provinces like Guangdong and Zhejiang [6] Group Travel Insights - There is a significant increase in demand for domestic group tours, with spending on long-haul group travel rising by over 20% year-on-year [8] - Popular group travel destinations include Sichuan, Xinjiang, and Qinghai, with a focus on autumn appreciation [8] International Travel Trends - International flight search volume has increased by over 60% year-on-year, with destinations in East Asia and Southeast Asia being the most sought after [10] - The introduction of visa-free policies for group tourists to South Korea has notably boosted interest in flights to Seoul and Jeju Island, with search volume doubling [10] - Outbound cruise and group travel products have also seen significant growth, with bookings for cruise products increasing by over 15% [10] Extended Holiday Opportunities - Users are expected to create extended holidays of 12 to 16 days through various leave combinations, enhancing the appeal of travel during this period [11] - Tongcheng Travel has launched promotional activities to improve the cost-effectiveness of travel during the holidays, offering a travel fund valued at 2,888 yuan [11]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Core Insights - The report highlights that travel has become an essential escape for modern individuals amid increasing societal anxiety and competition, with diverse value orientations and experiences emerging among travelers [5][6][27]. Group 1: Travel Trends - Domestic travel in China is projected to reach 5.615 billion trips in 2024, reflecting a year-on-year growth of 14.8% compared to 2023 [8]. - Social media engagement related to travel has surged, with a 180% increase in travel-related content volume in 2024 [8]. - The popularity of "staycation" and nearby city trips has risen, particularly among urban workers seeking to escape the monotony of daily life [15][18]. Group 2: Travel Preferences - "Reverse travel" is gaining traction, with travelers exploring lesser-known cities for unique cultural experiences and local cuisine [5][27]. - Seasonal travel is becoming more prominent, with specific destinations favored in different seasons, such as Nanjing and Kunming in spring, and Harbin and Changbai Mountain in winter [5][27]. - The trend of "extreme outbound travel" is emerging, where urban professionals maximize their weekends by traveling abroad without taking leave, with popular destinations including Hong Kong and Vietnam [22][24]. Group 3: International Travel - The easing of global visa policies and the recovery of international flight routes are contributing to a resurgence in outbound tourism, with travelers increasingly favoring visa-free destinations [27][30]. - In 2024, the outbound tourism market for Chinese citizens is approaching pre-pandemic levels, with Southeast Asia being the top choice for travelers [28][30]. - The volume of social media content related to visa-free travel has increased by 34% year-on-year, indicating a growing interest in exploring these destinations [30][31].

Group 1 - The core viewpoint of the report indicates that the domestic tourism market during the "May Day" holiday is experiencing a significant surge in demand, potentially reaching historical highs, driven by favorable weather and various factors such as extended holiday arrangements [2] - Popular tourist cities in the Chengdu-Chongqing and Yunnan-Guizhou regions have become key "air hubs" and starting points for self-driving tours, with the top ten self-driving cities including Chengdu, Chongqing, and Shanghai [2] - The report highlights that the top ten train routes during the holiday are primarily "1-hour high-speed rail direct" connections, reflecting a trend where travelers are opting for less crowded, off-the-beaten-path destinations [2] Group 2 - There has been a three-digit percentage increase in the booking popularity of high-quality surrounding tours that include premium accommodations and entertainment packages during the "May Day" holiday [3] - The report notes that hotel booking popularity for four-star and five-star hotels has increased by 54% and 28% respectively, while lower-star hotels saw a 24% increase [3] - Popular outbound travel destinations during the holiday include Vietnam, Malaysia, and Cambodia, with Phnom Penh in Cambodia ranking as the second most popular inbound tourist source [3] Group 3 - Hotel prices in popular surrounding travel destinations such as Bangkok, Tokyo, and Seoul have decreased, enhancing the cost-effectiveness of short-haul outbound travel [3] - Major flight routes from Shanghai to Tokyo and Osaka, as well as from Beijing to Tokyo, have also seen price reductions, contributing to the attractiveness of short-distance international travel [3] - The heat in the short-haul outbound travel market is expected to continue into the first weekend after the holiday due to factors like post-holiday leave arrangements [3]

Core Viewpoint - The article discusses a shift in travel behavior among young people, moving away from crowded tourist hotspots to more tranquil and lesser-known destinations, emphasizing personal experiences over social media validation [1][2][3] Group 1: Changing Travel Trends - Young travelers are increasingly rejecting the "checklist" approach to tourism, which prioritizes popular attractions and social media appeal, in favor of more authentic and relaxed experiences [1][2] - The rise of "reverse travel" and "lying flat travel" reflects a desire for personal fulfillment and a focus on individual preferences rather than societal expectations [2] Group 2: Impact on Local Tourism - This trend is benefiting smaller towns and lesser-known locations, as young travelers seek out "beautiful places with fewer people," thereby promoting local tourism development [2] - The article suggests that local tourism authorities need to adapt by improving infrastructure and highlighting cultural uniqueness to attract these new travelers [2]