央视网消息：今年国庆假期恰逢中秋，秋高气爽正是出游的好时节，旅客出行意愿强烈，相关数据显示，"十一"假期出游人数较去年同比 增加130%，机票预订已进入到高峰期，有哪些受欢迎的热门目的地？如何出行才能更具性价比？ 在四川成都天府国际机场，记者采访了多位旅客，他们都是早早就制订了假期出游计划。 平台数据显示，截至9月19日，今年国庆假期，国内航线机票预订量已超593万张，日均机票预订量较去年同期增长约28%。 四川航空地服部天府分部高端客户室经理 杨琴：预售情况来看，今年旅客购票时间较明往年明显提前，9月30日和10月1日为节前出行的 高峰，成都飞往北京、深圳、杭州等地的部分航班客座率已经达到了80%，敦煌、阿勒泰等西北航点机票已经基本售罄。 长龙航空地面服务部国际客运分部副经理 周星语：随着假期的临近，机票预订量还将持续增长，尤其是一些热门航线和旅游目的地的机 票可能会更加紧俏。 记者发现，假期期间众多游客热衷前往以秋色闻名的目的地，"赏秋""红叶""海边""草原""晒秋"等关键词的搜索量环比8月上涨两倍。像陕 西榆林凭借丹霞地貌带火"陕北游"，机票预订量增幅近一倍。黑龙江鸡西以原始景观获得游客青睐，机票预订 ...

Core Insights - The upcoming 8-day holiday period combining the Mid-Autumn Festival and National Day is expected to create a peak in travel bookings and ticket sales in China [1][2] - There is a significant increase in domestic travel intentions, with over 30% of working individuals opting for extended holidays, leading to a 30% year-on-year growth in domestic travel willingness [2][6] - The railway and aviation sectors are anticipated to experience the largest passenger flow in history, with railway passenger numbers expected to reach 219 million, a 12.3% increase from the previous year [1][2][3] Travel Trends - The trend of "串游" (multi-city travel) is gaining popularity, with consumers preferring to explore multiple destinations during the long holiday [5][6] - There is a notable increase in interest for less popular destinations, with hotel bookings in cities like Luzhou and Ma'anshan rising over threefold [6][7] - The demand for family-oriented travel experiences is also on the rise, with significant increases in bookings for theme parks and family-friendly accommodations [7][8] Booking and Transportation Insights - The booking pace for travel products has accelerated, with flight and hotel reservations surpassing last year's levels, and some categories exceeding the 2023 holiday figures [2][3] - The railway department is implementing strategies to optimize ticket sales and increase capacity, including the addition of temporary trains and night services during peak travel times [4][3] - The average daily ticket bookings for domestic flights have increased by over 26% compared to the previous year, indicating a robust demand for air travel [2][3] International Travel Dynamics - The long holiday is expected to boost outbound travel, with international flight searches increasing by 60% year-on-year [8][9] - Popular destinations for outbound travel include Japan, South Korea, and Southeast Asian countries, with a notable rise in interest for countries with visa-free policies [8][9] - The trend of "slow travel" is emerging among younger Chinese tourists, who are seeking authentic local experiences and activities [9]

Group 1: Flight Booking Trends - Domestic flight bookings in China are experiencing a peak as the Mid-Autumn and National Day holidays approach, with average ticket prices remaining stable compared to last year, showing a "high at both ends, low in the middle" trend [1] - Flight search popularity has increased by over 30% year-on-year, with cities like Beijing, Chengdu, and Shanghai being the top searched destinations for the holiday [1] - Lesser-known destinations are gaining popularity, with cities like Yining and Luzhou seeing search interest increase by over 60% [1] Group 2: Price Fluctuations - Significant price increases have been observed for flights from Hangzhou to popular cities, with prices for flights to Chengdu rising from 511 yuan to 1205 yuan, a 135% increase [2] - On October 1, prices for flights from Hangzhou to Beijing and Guangzhou were relatively lower, at 634 yuan and 672 yuan respectively, compared to the previous days [2] - To avoid high travel costs, travelers are advised to consider departing after October 3, as prices are expected to drop before rising again during the return period [2] Group 3: Airline Capacity Expansion - Airlines are increasing flight frequencies to meet travel demand during the holiday, with Xiamen Airlines adding 126 flights to popular routes [2] - Hangzhou Airport is expanding its international routes, including the resumption of flights to Vientiane and increased frequencies to Hanoi, enhancing connectivity to Southeast Asia [3] - New routes to Jakarta and increased flights to Kuala Lumpur and Singapore are also being introduced, expanding the airport's network [3]

Core Insights - The report by Tongcheng Travel predicts that the upcoming Mid-Autumn and National Day holidays will see a rise in domestic tourism driven by elements like "red tourism, autumn scenery, and moon viewing" [1] - The outbound travel market is supported by continuously optimized visa-free policies, with long-haul destinations seeing a significant increase in visa issuance compared to short-haul destinations since August 2025 [1] Domestic Travel Trends - Domestic flight search volume has increased by over 30% year-on-year as of September 11, indicating a strong demand for travel during the holidays [3] - The average price of domestic flights remains stable compared to last year, with higher prices at the beginning and end of the holiday period, while mid-holiday prices are lower [3] - Popular domestic travel destinations include major cities like Beijing, Chengdu, and Shanghai, which are known for their rich cultural and natural resources [3] - Lesser-known destinations have also gained popularity, with cities like Yining and Luzhou seeing over 60% year-on-year growth in flight search volume [3] Hotel Booking Trends - High-quality hotel bookings have seen a year-on-year increase of over 20%, with "viewing" and "moon appreciation" keywords experiencing a 117% increase in search volume [5] - Certain vacation hotels have sold out their scenic room types 30 days in advance, indicating strong demand [5] - Popular autumn viewing destinations for hotel bookings include regions like Sichuan and Inner Mongolia, with over 30% growth in booking heat [5] Travel Package Preferences - High-quality hotel packages that combine accommodation, dining, and leisure activities are increasingly popular, particularly in provinces like Guangdong and Zhejiang [6] Group Travel Insights - There is a significant increase in demand for domestic group tours, with spending on long-haul group travel rising by over 20% year-on-year [8] - Popular group travel destinations include Sichuan, Xinjiang, and Qinghai, with a focus on autumn appreciation [8] International Travel Trends - International flight search volume has increased by over 60% year-on-year, with destinations in East Asia and Southeast Asia being the most sought after [10] - The introduction of visa-free policies for group tourists to South Korea has notably boosted interest in flights to Seoul and Jeju Island, with search volume doubling [10] - Outbound cruise and group travel products have also seen significant growth, with bookings for cruise products increasing by over 15% [10] Extended Holiday Opportunities - Users are expected to create extended holidays of 12 to 16 days through various leave combinations, enhancing the appeal of travel during this period [11] - Tongcheng Travel has launched promotional activities to improve the cost-effectiveness of travel during the holidays, offering a travel fund valued at 2,888 yuan [11]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Core Insights - The report highlights that travel has become an essential escape for modern individuals amid increasing societal anxiety and competition, with diverse value orientations and experiences emerging among travelers [5][6][27]. Group 1: Travel Trends - Domestic travel in China is projected to reach 5.615 billion trips in 2024, reflecting a year-on-year growth of 14.8% compared to 2023 [8]. - Social media engagement related to travel has surged, with a 180% increase in travel-related content volume in 2024 [8]. - The popularity of "staycation" and nearby city trips has risen, particularly among urban workers seeking to escape the monotony of daily life [15][18]. Group 2: Travel Preferences - "Reverse travel" is gaining traction, with travelers exploring lesser-known cities for unique cultural experiences and local cuisine [5][27]. - Seasonal travel is becoming more prominent, with specific destinations favored in different seasons, such as Nanjing and Kunming in spring, and Harbin and Changbai Mountain in winter [5][27]. - The trend of "extreme outbound travel" is emerging, where urban professionals maximize their weekends by traveling abroad without taking leave, with popular destinations including Hong Kong and Vietnam [22][24]. Group 3: International Travel - The easing of global visa policies and the recovery of international flight routes are contributing to a resurgence in outbound tourism, with travelers increasingly favoring visa-free destinations [27][30]. - In 2024, the outbound tourism market for Chinese citizens is approaching pre-pandemic levels, with Southeast Asia being the top choice for travelers [28][30]. - The volume of social media content related to visa-free travel has increased by 34% year-on-year, indicating a growing interest in exploring these destinations [30][31].

Group 1 - The core viewpoint of the report indicates that the domestic tourism market during the "May Day" holiday is experiencing a significant surge in demand, potentially reaching historical highs, driven by favorable weather and various factors such as extended holiday arrangements [2] - Popular tourist cities in the Chengdu-Chongqing and Yunnan-Guizhou regions have become key "air hubs" and starting points for self-driving tours, with the top ten self-driving cities including Chengdu, Chongqing, and Shanghai [2] - The report highlights that the top ten train routes during the holiday are primarily "1-hour high-speed rail direct" connections, reflecting a trend where travelers are opting for less crowded, off-the-beaten-path destinations [2] Group 2 - There has been a three-digit percentage increase in the booking popularity of high-quality surrounding tours that include premium accommodations and entertainment packages during the "May Day" holiday [3] - The report notes that hotel booking popularity for four-star and five-star hotels has increased by 54% and 28% respectively, while lower-star hotels saw a 24% increase [3] - Popular outbound travel destinations during the holiday include Vietnam, Malaysia, and Cambodia, with Phnom Penh in Cambodia ranking as the second most popular inbound tourist source [3] Group 3 - Hotel prices in popular surrounding travel destinations such as Bangkok, Tokyo, and Seoul have decreased, enhancing the cost-effectiveness of short-haul outbound travel [3] - Major flight routes from Shanghai to Tokyo and Osaka, as well as from Beijing to Tokyo, have also seen price reductions, contributing to the attractiveness of short-distance international travel [3] - The heat in the short-haul outbound travel market is expected to continue into the first weekend after the holiday due to factors like post-holiday leave arrangements [3]

Core Viewpoint - The article discusses a shift in travel behavior among young people, moving away from crowded tourist hotspots to more tranquil and lesser-known destinations, emphasizing personal experiences over social media validation [1][2][3] Group 1: Changing Travel Trends - Young travelers are increasingly rejecting the "checklist" approach to tourism, which prioritizes popular attractions and social media appeal, in favor of more authentic and relaxed experiences [1][2] - The rise of "reverse travel" and "lying flat travel" reflects a desire for personal fulfillment and a focus on individual preferences rather than societal expectations [2] Group 2: Impact on Local Tourism - This trend is benefiting smaller towns and lesser-known locations, as young travelers seek out "beautiful places with fewer people," thereby promoting local tourism development [2] - The article suggests that local tourism authorities need to adapt by improving infrastructure and highlighting cultural uniqueness to attract these new travelers [2]