Core Insights - The luxury travel market continues to grow despite global economic fluctuations, with luxury travelers planning an average of 8 leisure trips per year in 2025, including 3 international trips, and over half of respondents indicating an increase in travel budgets compared to 2024 [1][4] Group 1: Emerging Trends in Luxury Travel - High-net-worth travelers are moving away from traditional luxury services and seeking deeper travel values, emphasizing emotional resonance and personalized experiences [4][6] - The phenomenon of "Beige-fication" is a concern, as nearly 70% of respondents believe modern luxury hotels have lost their unique charm due to over-standardization, with 75% refusing to pay for lackluster luxury accommodations [4][6] - "Moments that resonate" are becoming the new currency in luxury travel, with over 80% of luxury travelers valuing deep emotional connections over material possessions [6][8] Group 2: Customization and Cultural Immersion - Personalization is now a core standard of luxury experiences, with over 90% of luxury travelers believing that the perfect journey should be worry-free yet intricately crafted [8][10] - Cultural immersion is a significant demand, with over 90% of respondents considering it essential, and 71% planning multi-generational trips in 2025, indicating a growing market for heritage hotels [10][12] Group 3: Loyalty Programs and Brand Connection - The value of customer loyalty programs is increasingly recognized, with 82% of luxury travelers viewing them as crucial for hotel quality, and nearly two-thirds stating that past excellent experiences influence their choices [12] - Loyalty programs are evolving beyond transactional attributes to foster emotional connections, emphasizing personalized experiences and consistent quality [12]

今天分享的是：艺恩数据：2025年出游趋势洞察报告 报告共计：31页 《2025年出游趋势洞察报告》由艺恩出品，报告聚焦新兴旅游群体，剖析当代旅行新趋势，揭示出旅行已成为现代人逃离内卷、放松身心的重要方式。 1. 旅行市场增长显著：2024年国内出游人次达56.15亿，同比增长14.8%，"旅行"相关内容在社交媒体的声量增长180%，互动量增长25% 。2025年小长假出 游热度高涨，五一假期旅游声量同比激增121%。 2. 旅行玩法丰富多样 - 去班味旅行：当代打工人利用周末出游去除"班味"。城市周边游兴起，如江浙沪周边游备受青睐，人们借此亲近自然、品尝美食；极限出境游成为职场新 潮流，"周末特种兵"充分利用周末时间出国旅行，港澳地区和越南等成为热门目的地。 - 探索世界：全球签证政策放宽，出境游市场复苏。中国游客出境游人次接近疫情前水平，港澳及东南亚地区是首选。免签国家旅行热度上升，旅行家们打 卡人生清单，探索小众冷门目的地，如格陵兰岛、萨摩亚等。 - 小城故事多："反向旅行"流行，旅行者挖掘宝藏小城。这些小城在美食、闲适安逸和文化方面各具特色，如齐齐哈尔的烤肉、慈溪的野趣、中牟的文化底 蕴等，吸引大量游 ...

报告共计：31页 《2025出游趋势洞察报告》由艺恩出品，报告指出，在社会内卷化、焦虑情绪蔓延的背景下，旅行成为现代人逃离日常、寻求精神慰藉的重要方式，旅行者 的价值取向和体验方式愈发多元。从出游数据来看，2024年国内出游人次同比2023年增长14.8%，"旅行"相关内容在社交媒体的声量增长180% ，2025年小 长假出游相关内容声量也均实现增长，五一假期因多休一天热度爆发，声量同比激增121%。在出游玩法上，呈现出多样化的特点。"去班味旅行"受青睐， 打工人利用周末进行城市周边游、staycation或极限出境游，江浙沪周边游热度高，周末特种兵旅行也从学生群体扩展到职场人士，他们突破时间与距离限 制，前往港澳地区、越南等地 。随着全球签证政策放宽和国际航线恢复，出境游市场复苏，人们探索世界的热情高涨，免签国旅行更受欢迎，旅行家们打 卡人生清单，小众冷门目的地也受到更多关注。"反向旅行"兴起，旅行者挖掘宝藏小城，享受当地美食、安逸氛围和独特文化，一些小城因美食、闲适和文 化特色而走红 。文化朝圣之旅成为新潮流，《黑神话：悟空》带动山西古建旅游热，非遗民俗活动和圣地巡礼也吸引众多旅行者。此外，季节限定旅行备 ...