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香港人反向代购热潮越来越火
3 6 Ke· 2025-08-12 04:15
Core Viewpoint - The trend of Hong Kong residents traveling to mainland China for shopping and the rise of reverse purchasing has become a significant commercial phenomenon, reflecting a deepening integration between Hong Kong and mainland cities [1][22]. Group 1: Hong Kong Residents' Consumption Trends - Hong Kong residents are increasingly traveling to mainland cities, particularly the Greater Bay Area, for shopping, with a notable preference for high-end products and services [2][3]. - The average spending of Hong Kong residents when they visit mainland China ranges from 300 to 500 HKD, with over 80% of their expenditures on lifestyle services such as health, beauty, and personal care [3][22]. - The phenomenon of reverse purchasing, where residents buy products from mainland China to sell back in Hong Kong, has gained traction, with some individuals reportedly earning substantial profits [5][6]. Group 2: Real Estate and Property Trends - Many Hong Kong residents are opting to purchase properties in mainland cities, particularly in Shenzhen, Guangzhou, and Zhuhai, due to the affordability compared to Hong Kong's real estate market [2][22]. - The average Hong Kong family would need to spend 14.4 years of income to buy a home, while properties in the Greater Bay Area are more accessible, often requiring only a down payment [2][22]. Group 3: Historical Context and Evolution - The current trend marks a significant shift from the previous era of Hong Kong goods being purchased by mainland consumers, highlighting a reversal in purchasing dynamics [15][22]. - The initial wave of purchasing from Hong Kong to mainland China began in the 1980s, with various consumer goods entering the mainland market, leading to a cultural exchange [8][9][15]. - The peak of the Hong Kong goods purchasing trend occurred around 2014, but recent years have seen a resurgence of Hong Kong residents shopping in mainland China [15][22]. Group 4: Business Integration and Market Dynamics - The integration of Hong Kong and mainland markets is evident, with numerous mainland brands establishing a presence in Hong Kong, enhancing competition and diversifying the retail landscape [16][19]. - Major e-commerce players like JD and Alibaba are increasingly focusing on the Hong Kong market, indicating a strategic shift towards localizing their operations [19][22]. - The collaboration between Hong Kong and mainland businesses is expected to grow, with initiatives like the cooperation memorandum between Hong Kong and Hainan aimed at expanding trade opportunities [21][22].