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“移动服务站”进企业,“双管齐下”守护钱袋子
Mei Ri Shang Bao· 2025-08-25 22:19
Core Insights - The article highlights the challenges faced by banks in providing on-site salary card services, particularly the issues of rushed processes and insufficient fraud awareness education [1] - Guangfa Bank's Hangzhou Chun'an branch has introduced an integrated service model that combines salary card opening with anti-fraud education to enhance employee experience and security awareness [1] Service Model - The service area is divided into two functional zones: "Card Opening Service Area" and "Anti-Fraud Education Area," utilizing a "group rotation + self-selection" approach to improve efficiency and safety education [2] - The Card Opening Service Area is equipped with mobile terminals and professionals to facilitate identity verification, information entry, and card activation for employees [2] - The Anti-Fraud Education Area features interactive displays, multimedia equipment, and consultation desks, employing case studies, scenario simulations, and interactive games for fraud education [2] Employee Engagement - Employees are organized in groups to enter the Card Opening Area, and after completing the card application, they proceed to the Anti-Fraud Area to avoid knowledge gaps [2] - For employees with more time or a strong interest in anti-fraud knowledge, they can choose to visit the Anti-Fraud Area first, engaging in interactive games before moving to the Card Opening Area, thus reducing waiting anxiety [2] - A "mobile service post" is set up to address account usage questions and coordinate group ratios, guiding employee flow [2]