Group 1 - The core idea of the articles revolves around Hema's innovative approach to the Chinese New Year food market, emphasizing unique and creative dishes that cater to consumer preferences for both traditional and modern flavors [1][2][3] - Hema has launched a "Fengshen" series of New Year dishes in collaboration with Michelin-starred chefs, aiming to provide consumers with easy-to-replicate gourmet meals at home [1][2] - Consumer research indicates that during the Spring Festival, families typically prepare an average of 3.3 large meals, with nearly 90% preferring hometown flavors and over 80% willing to try creative dishes [1] Group 2 - The popularity of dishes featured in food variety shows has led to a significant increase in online discussions and searches, with some dishes exceeding ten million searches [2] - Hema's collaboration with popular chefs has resulted in the recreation of well-received dishes from food shows, meeting consumer demand for both local flavors and new experiences [2] - The "Fengshen" series has seen a 116% year-on-year sales growth since its launch, with the spicy crab and burnt pepper bass being the most popular items among consumers [3]