Core Insights - Decathlon is considering selling a 30% stake in its Chinese business, attracting potential investors, with a minimum business valuation of $1 billion [1][5] - The company aims for long-term development in the Chinese market, which ranks among its top five revenue-generating regions [1] - Under the leadership of former CEO Barbara Martin Coppola, Decathlon focused on brand renewal and digital transformation, increasing digital sales to 20% of total sales [1][2] Financial Performance - For 2024, Decathlon reported a net sales figure of €16.2 billion, reflecting a year-on-year increase of 5.2% at constant exchange rates [2] - The net profit for the same period was €787 million, showing a decline of 15.47% compared to the previous year [2] - The company operates in 79 countries with a total of 1,817 stores and has sold 1.18 billion products [2] Strategic Developments - Javier Lopez has succeeded Coppola as CEO, focusing on sustainable growth and innovation while continuing the brand renewal strategy [3] - Decathlon is expanding its high-end product line in China, recently opening its first high-end road bike store in Asia [3] - The company plans to open 20-30 new stores in China over the next two years, indicating an acceleration in its expansion strategy [5]