乘联会近日公布的最新数据显示，今年1-6月国内乘用车市场出现10.8%的超预期增长， 其中，2025年6月全国乘用车市场零售208.4万辆，同比增长18.1%，环比增长7.6%。今年累计零售1090.1万辆，同比增长10.8%。 乘联会认为，车市降价价格战稍显温和，但年款增配、调整车主权益等隐形优惠措施层出不穷。 | 零售(4) | | | | | | | 批发(9 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 销量 | 轿车 | MPV | SUV | 狭义乘用车 | 微客 | 广义乘用车 | 销量 | 轿车 | МРУ | SUV | 狭义乘用车 | 微量 | 广义乘用车 | | (单位:万辆) | 60 | t | 8 | 合计 | and | 合计 | (单位:万辆) | 600 | C | 1 | 合计 | and | 合计 | | ୧남원 | 04.8 | 9.7 | 104.0 | 208.4 | 2.5 | 211.0 | | 103.9 ...

Group 1: Automotive Production and Sales Data - In June, China's automotive production reached 2.794 million units, and sales reached 2.904 million units, with month-on-month increases of 5.5% and 8.1%, respectively. Year-on-year, production and sales grew by 11.4% and 13.8% [1] - From January to June, automotive production totaled 15.621 million units, and sales reached 15.653 million units, with year-on-year growth of 12.5% and 11.4%, respectively [1] - In June, domestic sales of passenger vehicles were 2.034 million units, with a month-on-month increase of 7.9% and a year-on-year increase of 12.3% [1] Group 2: Performance of Major Automotive Brands - Nissan's sales in China for June were 53,843 units, a slight year-on-year increase of 1.88%, while cumulative sales for the first half of the year were 279,546 units, with a year-on-year decline of less than 20% [2] - Honda's sales in China for June were 58,468 units, a year-on-year decline of 15.22%, with cumulative sales for the first half of the year down 24.23% [2] - Toyota's sales in June showed positive growth for three consecutive months, with a year-on-year increase of 14% for FAW Toyota and 1.43% for GAC Toyota [2] Group 3: Market Trends and Brand Strategies - FAW-Volkswagen maintained positive growth in the fuel vehicle market, with June sales of 160,110 units, a year-on-year increase of 15.1% [3] - SAIC Volkswagen's June sales were 92,750 units, a year-on-year increase of 13.11%, while SAIC General Motors saw over 80% year-on-year growth in June [3] - The retail sales of mainstream joint venture brands in June reached 510,000 units, with a year-on-year increase of 5% and a month-on-month increase of 6% [4]

从巅峰时接近70%市场份额，到如今不到40%，合资品牌要想在自主和新势力的围追堵截中破局，的确 不是易事。 但市场不会一成不变——尽管舆论的目光仍然被话题不断的新势力吸引，但5月份的销量数字揭示了一 个被忽视的现象。 从一汽-大众、上汽大众，到广汽丰田、一汽丰田，乃至最近几年跌进谷底的上汽通用、北京现代、悦 达起亚，5月份，这些合资品牌的销量纷纷实现了逆势向上。 稳住油车销量只是一个方面，新能源领域吸取教训、广泛学习后的广汽丰田铂智3X、东风日产N7、一 汽丰田bZ5等新车，也开始逐渐同时收获口碑和销量。 | 品牌 | 销量(万辆) = | 同比变化 | | --- | --- | --- | | 上汽大众 | 8.7 | 4.3% | | 汽-大众 (大众品牌) | 7.3 | 2.8% | | 一汽丰田 | 6.8 | 24% | | 广汽丰田 | 6.2 | 1.82% | | 上汽通用 | 4.7 | 22.42% | | 北京现代 | 1.69 | 5.6% | | 悦达起亚 | 2.21 | 15.7% | | | 注:数据来源于车企官方数据,及行业协会数据 | | 部分合资品牌2025年5月销量 ...

Core Insights - The GAC Toyota Platinum 3X has emerged as a strong competitor in the increasingly competitive new energy vehicle market, demonstrating the potential of joint venture brands in the pure electric sector [2] Design and Features - The exterior design of the Platinum 3X follows Toyota's pragmatic style, appealing to family users without aggressive elements, while showing significant improvements compared to other Toyota models [3] - The interior features a transformation with soft-touch materials, a 14.6-inch HD central control screen, and an 8.8-inch LCD instrument panel, enhancing its visual appeal and moving away from the traditional "plastic feel" of joint venture models [3] - The vehicle has a wheelbase of 2765mm, providing ample rear legroom, and the seats can be fully reclined to create a 3-meter "mobile bed," catering to diverse family travel needs [3] - Safety features include a dual-redundancy design philosophy, with a high-strength steel body and a good performance in C-NCAP tests [3] Intelligent Driving and Technology - The Platinum 3X is the first domestic vehicle in the 140,000 RMB price range to offer full-scene, no-map intelligent driving assistance, equipped with advanced hardware such as 126-line lidar and NVIDIA Orin X chip [4] - The L2-level driving assistance shows stable performance on highways, with smooth acceleration and deceleration, although the full capabilities were not tested due to route limitations [4] - The vehicle's cockpit includes a Qualcomm 8155 flagship chip and supports independent voice control, though there are areas for improvement in the voice interaction system [4] Market Performance - As of now, the delivery volume of the Platinum 3X has exceeded 10,000 units, with April sales reaching 6,727 units, surpassing competitors like the Volkswagen ID.3 and topping the joint venture new energy retail sales rankings [5] - The initial success of the Platinum 3X is attributed to its competitive pricing and advanced features, challenging the notion that joint venture electric vehicles cannot achieve breakout success [5] - The introduction of the flagship Hongmeng cockpit Platinum 7 at the Shanghai Auto Show further demonstrates GAC Toyota's ambition to bridge the "technology gap" and marks the beginning of a joint venture brand's intelligent electric counterattack [5]

转自：北京日报客户端 当中国汽车工业从"市场换技术"的时代迈向"技术输出全球"的领航者行列，合资车企成为重塑行业价值 的重要角色。2025年一季度，一汽丰田以9.6%的增长、电动化车型占比51%的转型成果，交出了一份新 答卷。这份答卷不仅彰显了市场的认可，更蕴含着合资车企在新能源汽车赛道实现自我超越的深层逻辑 ——唯有将全球技术积淀与中国市场需求深度融合，方能在产业变革中完成从技术跟随者到价值创造者 的角色跃迁。 从技术输入到价值共鸣 在汽车电动化竞争愈发激烈的当下，合资品牌面临的不仅是技术路线的选择，更是市场话语权的重构。 消费者对"安全智能驾驶""长续航""高性价比"需求更加突出。一汽丰田通过推出bZ5车型展现出了对于 市场需求的精准把控。 这款在中国首席工程师RCE体制下诞生的产品，将丰田全球安全标准与中国本土驾驶场景深度结合，其 搭载的Toyota Pilot智能驾驶辅助系统，通过Momenta飞轮大模型5.0与Toyota Safety Sense（TSS）的结 合，实现了技术协同的质变：544Tops算力芯片与33颗感知硬件构建的"超级感官"，配合Momenta积累 的20亿公里城区辅助驾驶数据— ...