Core Insights - The overall growth of international beauty companies is slowing down in the first half of 2025, prompting them to optimize their organizations through sales and personnel adjustments to rebuild growth trajectories [1] - Major luxury groups are accelerating acquisition and divestiture activities, as evidenced by Kering Group's recent sale of its fragrance brand Creed to L'Oréal and the establishment of a long-term strategic partnership [1] Company Summaries - LVMH is reportedly exploring the sale of a 50% stake in Fenty Beauty, which has generated nearly $4.5 billion in net sales in 2024, with a valuation between $1 billion and $2 billion [2][4] - Fenty Beauty, established in 2017, has seen significant growth, achieving over €500 million in global sales in its first fiscal year and $505 million in 2018 [10] - The brand is set to enter the mainland China market in 2024, with a notable presence on Tmall, where it has garnered 1.37 million followers [6] Market Trends - The celebrity beauty brand landscape is facing challenges, with many brands struggling to maintain momentum after initial success driven by social media [12][17] - Acquisitions by larger beauty groups are becoming a more favorable exit strategy for celebrity brands, as seen with the recent $1 billion acquisition of Rhode by e.l.f. Beauty [17] - The beauty sector is experiencing a divide, with established luxury groups like LVMH and Kering reassessing their beauty divisions, potentially leading to strategic sales to optimize resource allocation [19]