Core Viewpoint - The rapid growth of merchandise related to the "Jiangsu City Football League" reflects a strong market demand, but it also raises concerns about potential trademark infringement and the need for better intellectual property protection [1][2][3] Group 1: Market Dynamics - The popularity of "Jiangsu City Football League" merchandise is driven by numerous third-party vendors, indicating a trend towards IP development and an extension of consumption beyond the events themselves [1][2] - The emergence of unofficial merchandise highlights a gap in the market where official products are not meeting consumer demand, leading to a proliferation of unauthorized sales [2][3] Group 2: Intellectual Property Concerns - Unauthorized use of the "Jiangsu City Football League" name and logo by third-party vendors poses risks of trademark infringement and unfair competition, which could confuse consumers and harm brand reputation [2][3] - There is a lack of comprehensive trademark registration and copyright protection for key elements of the league, such as team logos and names, which could hinder future commercial development [3][11] Group 3: Brand Protection and Economic Value - Effective brand protection and intellectual property management are essential for maximizing the economic value of the league, as seen in successful models from international sports clubs [10][11] - The development of a robust IP protection framework, including trademark registration and licensing strategies, is crucial for the long-term success and commercialization of the league [11][12] Group 4: Future Opportunities - There is potential for innovative commercial models and product diversification, leveraging regional characteristics and modern technologies to enhance the league's brand value [12] - Establishing a standardized process for trademark registration and brand management can help mitigate risks associated with unauthorized use and enhance the overall market presence of the league [12]