如何用好"大湾鸡"IP，让"可爱动能"转化为"发展势能"？就此，王维红提出建议：一是持续创造"大湾 鸡"IP内容。系统活化醒狮、英歌舞、粤剧等岭南文化瑰宝，与"大湾鸡""鳌鱼"等十五运会IP深度绑定， 通过漫画、动画、游戏、舞台剧等形式，让"大湾鸡"等IP内容在大湾区保持活跃。 二是推动"大湾鸡"成为大湾区形象大使。用好数字化手段，将优质文化内容转化为多语种、互动式数字 产品，通过海外主流社交平台精准传播。打造"大湾鸡"虚拟偶像，持续出访国内、国际城市，以年轻人 喜闻乐见的方式开展跨文化交流。 1月25日上午，广东省政协委员、广东省出版印刷物资有限公司董事、总经理王维红手持十五运会和残 特奥会吉祥物"喜洋洋""乐融融"，来到了政协第十三届广东省委员会第四次会议第一场"委员通道"上。 王维红指出，"大湾鸡"从赛事吉祥物成为全民追捧的湾区顶流，表明一个成功的体育IP，能超越赛场， 成为承载情感、连接彼此的文化符号，成为讲好湾区故事、推动文化出海的鲜活载体。 "它们是以中华白海豚为原型设计的十五运会吉祥物，却被广大网友们亲切地'指豚为鸡'。它们在十五 运会开幕式上'破壳而出'，在赛场内外圈粉无数，更史无前例地获得官 ...

Core Insights - The State Council of China has issued an opinion to stimulate sports consumption and promote high-quality development of the sports industry, emphasizing the need to enrich sports events and expand consumption scenarios [1][2] Group 1: Sports Events and Consumption - The upcoming 15th National Games (十五运会) is set to take place in less than two months, with various promotional elements visible throughout Shenzhen, including streets, subways, and shopping malls [1] - Merchandise related to the 15th National Games and the Special Olympics has been launched, serving as a tool to leverage event IP and stimulate sports consumption [1] Group 2: Merchandise and Production - Shenzhen has introduced two "Shenzhen limited" gold and silver commemorative medals that creatively integrate local landmarks with elements of the 15th National Games [1] - The commemorative medals are produced in Shenzhen's Shui Bei area, utilizing advanced gold jewelry processing techniques and high-precision die-casting technology, involving 28 production processes [1][2] Group 3: Product Features - A gold-themed mobile phone chain featuring the mascot of the 15th National Games contains 3 milligrams of pure gold and is made from a special steel that is three times harder than ordinary steel, allowing for extensive reuse without deformation [2] - The market development leader for the 15th National Games in Shenzhen stated that the licensed merchandise strategy is a comprehensive system that integrates event IP, city culture, and market economy, forming a complete industrial chain that combines cultural creativity, precision manufacturing, and retail services [2]

Group 1 - The popularity of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly boosted related industries, especially cultural tourism and commerce, leading to a thriving ticket economy [1][4] - The Jiangxi Super League's second round saw tickets sell out rapidly, with 30,000 tickets for a match gone in seconds, indicating high demand and engagement [1] - The Suzhou Super League has also seen massive ticket sales, with a total of 1.36 million people participating in ticket purchases over two rounds [1] Group 2 - The events have revitalized underutilized venue resources in various cities, promoting the use of large sports facilities that were previously used for concerts and other events [2] - The leagues are contributing to the popularization of football, encouraging youth participation and fostering the development of the sport [2] - Local governments in cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for increased participation and the establishment of professional clubs [3] Group 3 - The surge in interest in the Suzhou Super League has led to a significant increase in sports-related consumption, with sales of football gear in Jiangsu province rising over 60% year-on-year [4] - On the day of a major match, tourist attractions in Nanjing saw a visitor count of 2.181 million, with total cultural tourism consumption reaching 2.72 billion yuan, indicating a strong economic impact [4][5] - The integration of sports events with cultural and commercial activities is creating a new ecosystem that enhances consumer engagement and drives economic growth [6]

Group 1 - The article highlights the emergence of creative sports events like "Village Super" and "Su Super," which ignite public enthusiasm and serve as new engines for the integration of culture, tourism, and commerce, driving urban and regional development [1][3] - The Jiangxi Province Urban Football Super League ("Gan Super") will officially kick off on July 12, 2025, featuring a match between Nanchang and Jingdezhen, marking the league's upgrade to a city-level competition with professional standards [1][2] - The league aims to promote grassroots football as a "joyful feast," enhancing public participation through low ticket prices and amateur players, while also encouraging local cities to host various cultural and commercial activities around the event [3] Group 2 - The league's format includes a "North-South division confrontation + crossover competition" model, with a total of 66 matches over 110 days, ensuring a balance between fan engagement and logistical convenience [2] - The player composition consists of amateur players with an average age of 23, predominantly students, and individuals from various professions, reflecting a diverse community involvement in the sport [1][3] - The success of "Su Super" has led to a ripple effect in related industries, indicating significant growth potential for quality sports events in China, as evidenced by high demand for tickets [4]

Core Insights - The "Su Super" league has transformed into a nationwide football event, attracting over 36,712 spectators and generating significant economic benefits for surrounding businesses, with hotel occupancy rates increasing by 20%-30% and restaurant and retail spending rising by 15%-25% [1] Group 1: Event Impact - The event has created a "national football party," enhancing fan engagement and driving new consumption growth through the "football+" model [1] - The league's success is attributed to its deep-rooted sense of honor in participating cities, fostering a strong connection between local culture and football [2][3] - The league has effectively integrated various sectors, including tourism and commerce, leading to a notable increase in local consumption [7][8] Group 2: Innovation and Strategy - "Su Super" distinguishes itself by balancing professional competition with community involvement, aiming to create a platform that is both high-quality and accessible [3] - The collaboration between government and professional operators has been crucial, providing credibility and operational efficiency to the league [2] Group 3: Service and Experience - The league has received positive feedback for its comprehensive event services, including transportation, safety measures, and fan engagement strategies [4] - Upgrades to venues, such as the Kunshan Sports Center, enhance the spectator experience with improved sightlines and amenities [5] Group 4: Economic Ripple Effects - The league has stimulated a consumption chain, with ticket sales leading to increased spending in accommodation, dining, and tourism [7] - Local promotions, such as discounted tickets and special offers, have significantly boosted hotel bookings and local attractions [8] - The average length of stay for fans has increased from 1.2 days to 2.5 days, indicating a growing trend in tourism linked to the league [8]

Core Viewpoint - The rapid growth of merchandise related to the "Jiangsu City Football League" reflects a strong market demand, but it also raises concerns about potential trademark infringement and the need for better intellectual property protection [1][2][3] Group 1: Market Dynamics - The popularity of "Jiangsu City Football League" merchandise is driven by numerous third-party vendors, indicating a trend towards IP development and an extension of consumption beyond the events themselves [1][2] - The emergence of unofficial merchandise highlights a gap in the market where official products are not meeting consumer demand, leading to a proliferation of unauthorized sales [2][3] Group 2: Intellectual Property Concerns - Unauthorized use of the "Jiangsu City Football League" name and logo by third-party vendors poses risks of trademark infringement and unfair competition, which could confuse consumers and harm brand reputation [2][3] - There is a lack of comprehensive trademark registration and copyright protection for key elements of the league, such as team logos and names, which could hinder future commercial development [3][11] Group 3: Brand Protection and Economic Value - Effective brand protection and intellectual property management are essential for maximizing the economic value of the league, as seen in successful models from international sports clubs [10][11] - The development of a robust IP protection framework, including trademark registration and licensing strategies, is crucial for the long-term success and commercialization of the league [11][12] Group 4: Future Opportunities - There is potential for innovative commercial models and product diversification, leveraging regional characteristics and modern technologies to enhance the league's brand value [12] - Establishing a standardized process for trademark registration and brand management can help mitigate risks associated with unauthorized use and enhance the overall market presence of the league [12]