Core Viewpoint - Puer City, known as the "Coffee Capital of China," is leveraging its unique natural conditions and rich coffee culture to enhance the entire coffee industry chain, contributing to rural revitalization [1][3]. Group 1: Industry Overview - Puer City has a coffee plantation area of 680,000 acres, with 250,000 coffee farmers and over 250 coffee shops, making it the largest coffee production area in China [3]. - The city is focusing on multiple aspects of the coffee industry, including cultivation, processing, and consumption, to improve the quality and efficiency of Puer coffee [3]. Group 2: Cultivation and Processing Innovations - Puer is promoting ecological coffee garden construction to enhance coffee quality, utilizing intercropping with trees to provide shade and pest control [3]. - The introduction of automated processing lines in local coffee companies is increasing production efficiency and product quality [3]. Group 3: Consumer Experience and Product Diversification - Puer is integrating coffee with tourism by establishing over 20 boutique coffee estates and creating coffee-themed parks and streets to enhance immersive experiences [3]. - The city is innovating in the coffee product line by developing unique coffee derivatives, such as yarn made from coffee grounds, which has gained market popularity [4][6]. Group 4: Future Projections and Branding Efforts - For the 2024-2025 coffee season, Puer's coffee bean production is projected to reach 85,000 tons, with a premium bean rate of 36.3% [6]. - Recent initiatives include global project solicitations and logo design competitions to enhance the brand image of Puer coffee [6].