人民日报海外版昆明电（记者叶传增）记者从云南省农业农村厅获悉，云南推动高原特色现代农业 地理标志农产品品牌保护发展，已有28个地理标志农产品，带动48万名农户增收24.7亿元，有效促进全 省农业高质量发展。 近年来，云南全面提升高原特色现代农业地理标志农产品品牌保护发展水平。在资源普查方面，围 绕粮食、茶叶、花卉、水果、蔬菜、坚果、咖啡、中药材、畜禽等优势特色产业，安排专项资金330万 元，对具有独特环境、独特品质、特定生产方式和历史底蕴的农产品资源进行普查和梳理，建立357个 优势特色产业产品目录，掌握农产品地理标志资源现状，夯实农产品地理标志工作基础。 在地理标志项目上，云南积极争取农业农村部农业生产发展资金12381万元，启动实施"地理标志农 产品保护工程"项目，重点选择特色鲜明、产业规模大、具有发展潜力、市场认可度高的昭通苹果、普 洱咖啡等28个地理标志农产品，项目带动48万名农户增收24.7亿元，人均增收0.51万元。 云南将获得农产品地理标志、地理标志保护产品、地理标志证明商标，作为申请"绿色云品"区域公 共品牌的必要条件。目前，全省共有呈贡宝珠梨、石林人参果等64个区域公共品牌；每年在北京、上 ...

Core Insights - The coffee industry in Pu'er, Yunnan, is transitioning from low-priced raw material exports to high-value specialty coffee production, driven by a new generation of educated coffee farmers returning to their roots [1][2][3] - The total output value of the Pu'er coffee industry reached 8.508 billion yuan last year, indicating significant economic impact [3] Group 1: Industry Development - Pu'er coffee cultivation area has reached 679,000 acres, making it a core coffee production area in China [1] - The city is implementing quality improvement measures, including the transformation of low-yield coffee farms and the establishment of a comprehensive service system for the coffee industry [1][3] - The proportion of specialty coffee beans produced in Pu'er has increased to 36.3% [1] Group 2: Market Expansion - Pu'er coffee has gained recognition among domestic and international consumers, with exports to Europe reaching 1,000 tons this year [2] - The city is promoting a new model that combines coffee culture with tourism, creating experiences for visitors to engage with coffee production [2] - Over 20 coffee estates have been established as part of the "coffee estate economy" in the region, enhancing the local tourism brand [2] Group 3: Financial Support - Agricultural Bank of China has launched the "Rural Revitalization·Coffee Loan" series to support the coffee industry, with a total of 721 million yuan disbursed by the end of August this year [3] - The focus is on enhancing the entire coffee industry chain, including cultivation, processing, and sales, to achieve higher quality and efficiency [3]

Group 1: Overview of Pu'er - Pu'er is a lesser-known city in Yunnan, China, recognized for its lush mountains, tea, and coffee, making it an ideal summer retreat [1] - The region is famous for Pu'er tea, with historical references dating back to the Tang Dynasty, and it was officially named during the Ming Dynasty [2][3] Group 2: Tea Industry - As of early 2025, Pu'er tea garden area is projected to reach 2.21 million acres, with the most famous Jingmai Mountain housing the largest and best-preserved ancient tea garden [3] - The local tea culture is deeply rooted, with opportunities for visitors to experience tea picking and processing firsthand [3] Group 3: Coffee Industry - Pu'er is also a major coffee-producing area in China, with suitable climate and altitude for coffee cultivation, making it the largest coffee-growing region in the country [4][5] - The introduction of coffee farming began in 1956, and by 1982, significant successes in coffee cultivation were reported [4] Group 4: Tourism and Experience - Coffee plantations in Pu'er offer experiential tourism, allowing visitors to learn about coffee culture and production processes [5][7] - Popular coffee shops and plantations have emerged, contributing to the local economy and attracting tourists [7] Group 5: Natural Environment - Pu'er is characterized by a mild climate with an average annual temperature of 19.5°C, making it a "green oasis" with rich biodiversity [8] - The region is home to the well-preserved Tea Horse Road, a historical trade route, and the Sun River Forest Park, known for its diverse flora and fauna [8] Group 6: Local Cuisine - The region is also known for its rich variety of mushrooms, with local delicacies featuring unique dishes like sour rice noodles and rice noodles with thick sauces [9]

Core Viewpoint - Puer City, known as the "Coffee Capital of China," is leveraging its unique natural conditions and rich coffee culture to enhance the entire coffee industry chain, contributing to rural revitalization [1][3]. Group 1: Industry Overview - Puer City has a coffee plantation area of 680,000 acres, with 250,000 coffee farmers and over 250 coffee shops, making it the largest coffee production area in China [3]. - The city is focusing on multiple aspects of the coffee industry, including cultivation, processing, and consumption, to improve the quality and efficiency of Puer coffee [3]. Group 2: Cultivation and Processing Innovations - Puer is promoting ecological coffee garden construction to enhance coffee quality, utilizing intercropping with trees to provide shade and pest control [3]. - The introduction of automated processing lines in local coffee companies is increasing production efficiency and product quality [3]. Group 3: Consumer Experience and Product Diversification - Puer is integrating coffee with tourism by establishing over 20 boutique coffee estates and creating coffee-themed parks and streets to enhance immersive experiences [3]. - The city is innovating in the coffee product line by developing unique coffee derivatives, such as yarn made from coffee grounds, which has gained market popularity [4][6]. Group 4: Future Projections and Branding Efforts - For the 2024-2025 coffee season, Puer's coffee bean production is projected to reach 85,000 tons, with a premium bean rate of 36.3% [6]. - Recent initiatives include global project solicitations and logo design competitions to enhance the brand image of Puer coffee [6].