近期，有媒体援引知情人士消息，Manner Coffee正考虑最早于明年在香港启动首次公开募股（IPO），计划募资数亿美元，估值最高可达30亿美元。 据悉，相关上市计划仍处于早期阶段，规模和时间可能会发生变化。 对于上述消息，Manner官方对外回应"不予置评"。 需要注意的是，这并非该品牌首次被传上市计划，四年前就有报道称其拟赴港上市，彼时公司创始人韩玉龙直接对外否认了这一传闻。 与四年前的明确否认相比，Manner此次对外回应的态度已明显不同。而这几年间，中国咖啡市场和Manner本身均发生了翻天覆地的变化。 水芙蓉 摄 "3000家店即将到来" Manner成立于2015年，定位为平价精品咖啡，凭借单杯22元左右的定价，与星巴克和瑞幸实现错位竞争；叠加"自带杯减5元"的优惠政策，进一步凸 显性价比。产品口感细腻、品牌调性高，使Manner成为许多精致白领的"口粮咖啡"。 从门店规模来看，Manner是目前中国现制咖啡行业第六大品牌。窄门餐眼数据显示，截至11月13日，Manner全国在营门店共2234家，其中三分之一 位于上海；87%门店位于新一线和一线城市，对下沉市场布局有限。 回溯发展历程，Mann ...

Core Viewpoint - Manner Coffee is reportedly considering an IPO in Hong Kong as early as 2026, aiming to raise several hundred million dollars with a valuation of up to $3 billion [1][3]. Company Overview - Manner Coffee was founded in 2015 in Shanghai and is positioned as a premium coffee chain under Shanghai Yinhai Industrial Co., Ltd [3]. - The brand has attracted significant investment, having completed four rounds of financing between December 2020 and June 2021, with investors including H Capital, Meituan Longzhu, ByteDance, and Temasek [3]. - Manner's main products include latte, espresso, and concentrated coffee, with prices ranging from 15 to 25 yuan [3]. Store Expansion and Market Position - As of November 13, 2025, Manner operates 2,234 directly-operated stores, ranking sixth among coffee brands in terms of store count [3][4]. - The top five brands by store count are Luckin Coffee (27,930 stores), Kudi (15,323 stores), Starbucks China (8,283 stores), Lucky Coffee (5,784 stores), and Nova Coffee (4,252 stores) [4]. - Manner and Starbucks China are the only brands in the top six that operate under a direct sales model [4]. Future Plans - In February, Manner conducted an internal survey regarding franchise intentions, indicating a potential interest in opening up franchising, although no formal plans have been announced yet [3].