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中拉关系中的瑞幸:一杯咖啡背后的经济与文化流动
Zhong Guo Xin Wen Wang· 2025-05-09 06:19
Core Insights - The China-Latin America Forum has become a significant platform for enhancing political trust, development strategy alignment, and cultural exchange over the past decade [1] - Luckin Coffee plays a crucial role in deepening coffee industry cooperation between China and Brazil, acting as a bridge for economic and cultural exchanges [2] Group 1: Trade and Economic Cooperation - Luckin Coffee signed a memorandum of cooperation with Brazil's Export and Investment Promotion Agency to purchase 240,000 tons of coffee beans worth 10 billion RMB from 2025 to 2029 [2] - In 2023, China imported coffee from Brazil worth 220 million USD, a year-on-year increase of 158.4%, with an import volume of 60,000 tons, up 192.2% [3] - Luckin Coffee's procurement from Brazil is expected to account for 60% of Brazil's coffee exports to China in 2024, indicating a significant market share [3] Group 2: Cultural Exchange and Sustainability - The establishment of the Luckin Brazil Coffee Museum and the launch of the Brazil Coffee Culture Festival signify deepening cultural exchanges between China and Brazil [4] - Luckin Coffee has set up a Brazilian office and a high-quality coffee plantation base to enhance quality control and provide professional training to local coffee farmers [4] - The company's initiatives reflect its commitment to sustainable development and the promotion of Brazilian coffee culture in China [4]