Core Insights - The company "好特卖" is expanding its business by introducing coffee counters in select stores, maintaining its low-price strategy with prices starting at 3.9 yuan for American coffee [1][3] - The move into the coffee sector is seen as a way to enhance brand image rather than a primary revenue source, as the company lacks experience in fresh food products [1][6] - The coffee market is becoming increasingly competitive, with many brands entering the space, making it challenging for "好特卖" to capture market share [7][8] Company Strategy - "好特卖" has recently launched coffee products in its stores, offering a variety of options including three types of American coffee and four types of lattes, with prices ranging from 3.9 yuan to 6.9 yuan [3][4] - The company aims to create a multi-category retail environment, having already opened three "超级仓" stores in Beijing that feature various product zones [5] - The introduction of coffee is part of a broader strategy to diversify offerings and improve brand perception, moving beyond just low-priced goods [6][8] Market Context - The ready-to-drink coffee market is projected to grow, with an expected market size of nearly 130 billion yuan by 2025, indicating a favorable environment for new entrants [7] - Competitors in the coffee market include established brands and new entrants from various sectors, making the landscape highly competitive [6][7] - The trend shows that coffee is transitioning from a niche product to a mainstream necessity, which aligns with "好特卖's" strategy to attract cost-conscious consumers [6][7] Operational Considerations - The coffee counters currently only allow in-store ordering, with plans for potential expansion to more locations in the future [3][4] - The company faces challenges in maintaining quality control and food safety standards, as it has primarily dealt with packaged foods in the past [8] - The operational costs associated with coffee production, including fluctuating coffee bean prices, may limit profit margins and require high sales volumes to break even [8]