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引力传媒(603598):营业收入持续突破 AI赋能全链路生态营销
Xin Lang Cai Jing· 2025-08-31 06:34
Group 1 - The company achieved operating revenue of 4.542 billion yuan in the first half of 2025, representing a year-on-year increase of 53.84% [1] - The net profit attributable to shareholders was 16 million yuan, a year-on-year decrease of 10.76%, primarily due to a decline in gross margin from rapid growth in new businesses [1] - The company did not declare dividends or bonus shares [2] Group 2 - Integrated marketing strategies have driven stable growth in brand marketing, with key clients like Yili and Midea contributing to increasing execution amounts [2] - The company added 1,984 new clients, with significant growth in social marketing, particularly in the top five clients [2] - E-commerce marketing and operations saw a rise in core consumption volume, with the number of cooperative stores on Alibaba Mama increasing to 333, a year-on-year growth of 160 stores [2] Group 3 - The company's overseas business is accelerating, with new product launches for clients like Vidu and XTOOL in Europe and the US [3] - The short video marketing business generated millions in revenue, with a significant increase in cooperative clients [3] - The launch of the "Jiuhuo Creative" AIGC creation platform in March 2025 saw a 100% increase in users by June 2025 [3] Group 4 - The company is expected to achieve net profits of 64 million, 126 million, and 172 million yuan for 2025-2027, with corresponding EPS of 0.24, 0.47, and 0.64 yuan per share [3] - The price-to-earnings ratios are projected to be 74.9, 37.9, and 27.8 times for the same period [3] - The company maintains a "buy" rating based on steady growth and innovative business expansion [3]