Group 1 - The company achieved operating revenue of 4.542 billion yuan in the first half of 2025, representing a year-on-year increase of 53.84% [1] - The net profit attributable to shareholders was 16 million yuan, a year-on-year decrease of 10.76%, primarily due to a decline in gross margin from rapid growth in new businesses [1] - The company did not declare dividends or bonus shares [2] Group 2 - Integrated marketing strategies have driven stable growth in brand marketing, with key clients like Yili and Midea contributing to increasing execution amounts [2] - The company added 1,984 new clients, with significant growth in social marketing, particularly in the top five clients [2] - E-commerce marketing and operations saw a rise in core consumption volume, with the number of cooperative stores on Alibaba Mama increasing to 333, a year-on-year growth of 160 stores [2] Group 3 - The company's overseas business is accelerating, with new product launches for clients like Vidu and XTOOL in Europe and the US [3] - The short video marketing business generated millions in revenue, with a significant increase in cooperative clients [3] - The launch of the "Jiuhuo Creative" AIGC creation platform in March 2025 saw a 100% increase in users by June 2025 [3] Group 4 - The company is expected to achieve net profits of 64 million, 126 million, and 172 million yuan for 2025-2027, with corresponding EPS of 0.24, 0.47, and 0.64 yuan per share [3] - The price-to-earnings ratios are projected to be 74.9, 37.9, and 27.8 times for the same period [3] - The company maintains a "buy" rating based on steady growth and innovative business expansion [3]

Core Viewpoint - Inly Media Co., Ltd. plans to issue A-shares to specific investors in 2025, aiming to enhance its global marketing capabilities and capitalize on the growing demand for brand marketing in international markets [1][10][15]. Group 1: Issuance Details - The company intends to issue no more than 80,538,870 shares, which is capped at 30% of the total share capital before the issuance [2][20]. - The final number of shares to be issued will be determined based on the approval from the China Securities Regulatory Commission (CSRC) and the Shanghai Stock Exchange [2][19]. - The issuance price will be set at no less than 80% of the average trading price over the 20 trading days prior to the pricing date [4][19]. Group 2: Fund Utilization - The total expected fundraising amount is capped at 47,000 million RMB, with a net amount after expenses allocated to various projects [5][22]. - The primary project for fund allocation is the "Global Social Marketing Cloud Project," which aims to enhance brand image and operational efficiency through advanced marketing strategies [15][25]. - The project will leverage AI technology to automate marketing processes and improve data analysis capabilities [16][29]. Group 3: Market Context - The global marketing industry is projected to reach 8.94 trillion RMB by 2024, with a growth rate of 9.5% over the next five years, indicating significant opportunities for Chinese marketing service providers [10][14]. - The demand for overseas brand marketing is rapidly increasing as Chinese companies shift from product output to brand output, driven by favorable government policies and technological advancements [10][11]. - Social media marketing is expected to play a crucial role in this transition, providing brands with unprecedented reach and engagement opportunities [10][11]. Group 4: Strategic Goals - The company aims to establish a comprehensive service network across major international hubs, including Hong Kong, London, and New York, to better serve its global clientele [14][15]. - By integrating AI into its marketing strategies, the company seeks to enhance operational efficiency and reduce costs, positioning itself as a leader in the evolving digital marketing landscape [12][16]. - The focus on KOL (Key Opinion Leader) marketing strategies will enable the company to effectively penetrate local markets and improve brand recognition [11][15].

Core Viewpoint - The company plans to issue A-shares to specific investors in 2025, which may dilute immediate returns for existing shareholders, and has outlined measures to mitigate this impact [1][4]. Financial Impact Analysis - The issuance will increase the total share capital from 268,462,900 shares to 349,001,770 shares [2][3]. - Under three scenarios for 2025 net profit, the basic and diluted earnings per share (EPS) will be affected as follows: - Scenario 1 (no growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0658 [3]. - Scenario 2 (10% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0592 [3]. - Scenario 3 (30% growth): Basic EPS (pre-deduction) will change from -0.0675 to -0.0461 [3]. Necessity and Reasonableness of the Issuance - The issuance is deemed necessary for expanding the company's business and improving market competitiveness, aligning with its strategic goals [4][6]. - The funds will be allocated to projects such as the "Global Social Marketing Cloud Project" and "Content Creation Cloud Project" [5][6]. Company’s Strategic Focus - The company emphasizes technology and content innovation, aiming to enhance its digital marketing capabilities and expand its service offerings [6][7]. - It has developed a robust talent pool and technological infrastructure to support its marketing initiatives [6][7]. Measures to Mitigate Dilution Impact - The company will enhance operational efficiency and strengthen fund management to improve shareholder returns [8][10]. - It will adhere to strict governance practices and execute a clear dividend policy to protect shareholder interests [10][11]. Commitments from Key Stakeholders - The controlling shareholders and management have committed to supporting measures that mitigate the dilution of immediate returns and ensuring compliance with regulatory requirements [12][13].